Archives for February 2014 | Aqueous Digital

Archive for “February, 2014”

From zero to spam in just seven weeks on LinkedIn

At the turn of the year I created a new LinkedIn account as a bit of an experiment. The idea was to use it to target some clear marketing messages to local businesses but also as a test to see just how secure my data was.

Linkedin LogoTo do this I created a brand new email address on a domain which had no other email addresses and using a formula at odds with standard naming conventions i.e. firstname.surname@ etc.

This morning, to my surprise, in my inbox is an email from the Indian Sub-continent, badly written, full of grammatical errors and spelling mistakes and boasting a range of ‘major clients’, none of which I’d ever hear of.

The astonishing bit was that this email was sent out as part of a mailer from mailkitchen.com and obviously SPAM. Of course anyone can create a free account and send emails to anywhere in the world, but how did this individual get my email address?

The answer of course is that it was harvested from LinkedIn and now I’m stuck on a list somewhere. The dilemma now is do I ‘unsubscribe’ and thereby confirm that my email address is real or do I simply ignore it in the hope it goes away?

Whatever I do I’m damned really. The future holds many more spam emails I’m sure but one thing we do now know is that LinkedIn is an open goal for anyone creating spam lists.

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Why Facebook is missing out on our clients advertising spend

Over the weekend I spotted an article in the Telegraph which suggested that small businesses in the UK simply don’t need to have a website any more as Facebook are promoting their new offering, which is a Facebook page. To give it credit the article was sub headed “Facebook is no substitute for a fully-fledged website, but for many it’s more than good enough“

Facebook Thumbs DownIn it the author reported, rather than argued, that Facebook’s not so new offering, allowing businesses to ‘promote’ a post, would sidestep the necessity for having a proper company website.

Frankly, this is errant nonsense and was nothing more than a big advertisement for Facebook. You see there is a problem with this and the main problem is that Facebook have missed the point. They want to leverage the clear advantage they have gained by offering small businesses a free page on their platform, but frankly that’s never going to be enough.

You see they have forgotten the ‘social’ bit and are concentrating on the ‘media’ bit.

People use social media to be ‘social’ and most people I know find the advertising intrusive and unwelcome. Add to that the fact that they have started to choke off the views that businesses get to their ordinary posts and updates, so only a fraction of your followers see them and their proposition is a busted flush.

One of our team is in a band and they have over 3000 active followers on their Facebook page. Two years ago they could be certain that around 90% of their followers would see anything they posted on their timeline. Their last post, sent this weekend, was seen by just 48 people.

Facebook have started to deliberately ‘choke’ off the number of views a post or update can have. In fact if you dive ever so deep into their terms and conditions you will find that they tell you that over time they will be reducing the numbers of followers they show your posts to . The reason is simple, they now want to charge you for the privilege of communicating with your followers.

When you change your business model, as Facebook have been forced to do, to focus on monetising everything that moves, you move from being the number one social media channel to just another advertising channel. You are now competing with a huge number of established platforms, not least of which is Google, along with every other media publisher in the country. And frankly at that point, it all falls down.

Facebook needs content to be the number one social channel, but are now choking that content at source. The more I create for my business the less you show it to my followers. Unless I pay. Well frankly if I’m going to pay I’d choose a channel where people are looking to buy, not just hang out and be social.

Sorry Facebook, it’s all downhill from here….


The power of testimonials

Everybody likes a bit of praise now and again, and it becomes even more powerful when it is completely unexpected. At Aqueous we generally go out of our way to help clients, our view being that  if someone needs help you should help them.

Yesterday one of the team took a call and helped someone they had never met. This is what we received this morning;

Today, I was very fortunate to be recommended Jamie at Aqueous when I had an urgent technical problem with my laptop. After a 45 minute conversation with talk talk, my network provider, which did not resolve  the problem, and being told they would call me within 72 hours to discuss this further,  I was really panicking.  I need my laptop in order to work –  I work on-line on a website and need access to google docs also. It’s essential that my laptop is working as I can’t work otherwise.

Jamie was extremely professional, friendly and helpful and even better offered sound advice which enabled me to fix the problem myself in less than 5 minutes! So thank you jamie for your help and I will definitely recommend you and all the team at Aqueous.

What makes this extraordinary is that the technical fix was not something we do or advertise we do, and Julie wasn’t even a customer. Truly service above and beyond the norm.

The prize for employee of the day goes to Jamie. Take tomorrow off…..What do you mean you’re on holiday anyway??

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