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Archives for July 2017 | Aqueous Digital

Archive for “July, 2017”

Aqueous Digital celebrating our 6th birthday and winning at the Halton Business Awards

Aqueous celebrate longevity and success!

Sometimes, it’s important to remember exactly why we all do this job. Too often we are guilty of simply getting into the office, getting our heads down and working through the day to make sure that our customers are getting the prominence they need on Google.

There have even been times when we’ve had to remind people to stop and eat lunch!

It’s very easy to get engrossed in the work we do, which is often complex and requires great concentration.

So, every now and again we like to stop for a minute, take the team out of the office and remind them what daylight actually looks like!

Earlier this week we did just that and we went to The Partridge at Tarporley Road, Stretton to see what it was like following a refurbishment.

We were pleasantly surprised by the quality of the food and the great service from the team there and a great lunch was enjoyed by all.

The celebration was to recognise that in the last couple of months we’ve not only won the Marketing Excellence Award at the Halton Business Awards, but it was also our sixth birthday.

What a journey.

From a tiny office here at The Heath with just two of us to the team you can now see in the picture, it seems like only five minutes since we set up with nothing more than a laptop, some good ideas and an inspiration to do something different.

And so onwards and upwards. The next milestone will be the addition of another technical head into the business (we are recruiting so if you are good and want to help us build something special, apply here…) after which we will be running out of office space, so another move will be on the cards.

It’s so fast paced and such a buzz helping customers every day that sometimes it’s hard to remember that we need to recognise the hard work we do.

But days like this are our time to reflect and celebrate. A huge ‘thank you’ to all the team who have helped make Aqueous a success and here’s to the next chapter in the adventure!

The importance of local SEO

The Importance of Local SEO in 2017 and the Future

In today’s digital age, all businesses, no matter how small, need to have a website and an online marketing strategy.  As competition for the top spot on Google continues to grow, local SEO is becoming more and more important.

A whopping 64% of smartphone users use their phones to conduct local searches, and Google has responded to this by focusing more on location specific search results. When a location is typed into the keyword search, the 3 nearest listings are shown in a more detailed ‘3 pack’, ahead of other local businesses. Many people won’t go beyond those first 3, so if your business isn’t optimised for local SEO, you may be missing out on a massive opportunity to grow your customer base.

Here’s a look at the most important factors of local SEO in 2017 and how you can optimise your website for the future.

What Is Local SEO?

Local SEO allows you to concentrate on your niche market in a specific geographical area. It’s an essential part of digital marketing for businesses that benefit from local rather than national or global customers.

As online competition grows, local SEO can help you stand out from other business rivals in your area.

Mobile Technology

The majority of searches today are done from mobile devices such as tablets and smartphones as opposed to PCs. However, the growing popularity of wearables means that searches are becoming much more proximity based. People literally want to find a product or service that’s metres away, not miles away.

Google uses an account holder’s search history and location to provide the most specific results relevant to them.  So if you’re competing with a bigger, better-known national brand, you may outrank them if your location is nearer.

Online Directories

Being listed on reputable local business directories and reviews sites such as Yelp and TripAdvisor is one of the best ways of growing your online presence. Many small businesses are missing out on this opportunity, so being listed gives you a competitive edge that you can use to your advantage.

Ensure your company details (NAP) are accurate and there are no variations. Any discrepancy or difference in spelling could stop you from being listed all together.

Google My Business is not only free, but it also gives you the chance to feature in the big ‘3 pack’ if your website is optimised for local SEO.

Localised Content

Google’s aim to constantly improve user experience means that local and individualised searches are now a major priority.

Producing blogs and articles that are relevant to your location will help with your Google ranking. Localising your content will also create local networking opportunities and improve your exposure by covering topics, events etc. that people in the surrounding areas will be interested in.

As the internet becomes more accessible and more mobile than ever, the popularity of local search trends is only going to grow. By taking advantage of local SEO now, you’ll be one step ahead of the competition in the future.

Social media for SEO - Aqueous Digital discusses

Social media and why it should not be ignored

Social Media channels such as Facebook, LinkedIn, Twitter and Instagram have proven to be the most effective digital marketing tools for reaching out to customers and promoting your business. Yet there are still many small businesses that complain they don’t have the time or resources to manage their social media marketing.

Consistently producing and promoting quality content, analysing and using customer feedback to improve your business, and reaching out to potential prospects via social media channels is not easy. It’s something you need to keep on top of from day one. Yet it should be a priority.

Here are just a few of the benefits of social media and why it should not be ignored.

Brand Visibility

If you’ve spent time, money and effort creating a brand for your business, you need to get out there and share it. If you’re not visible, you don’t exist.

Social media channels give you direct contact with customers and prospects enabling you to reach out and share your brand’s voice and content, ensuring that your brand will be easily recognisable. A good social media presence establishes your professionalism, authority and credibility while helping to build trust in your name.

Valuable Feedback

Want to find out what people really think of your business?  Comments, likes and shares all provide valuable feedback that can help you improve your customer service. If you don’t read customer reactions, you’re missing out on an opportunity to fix problems you may have. Use negative feedback to see where you’re going wrong and prevent a problem escalating, while positive feedback can be used as testimonials that you can share with your followers to promote your brand.

Boost Your Rankings

Social media also plays an important part in your SEO strategy. A strong social media presence will help boost your rankings on Google. The more ‘real’ followers you have, and the more sharing that goes on, the higher you’ll rank in search engine listings.

Save Money

By investing in social media marketing, for example, paying someone to write, manage and publish on your social media channels, you’ll be saving a large amount of money on traditional marketing costs.

One positive comment shared on Facebook or multiple posts on all your social media accounts can have a far more positive impact than placing an ad. And it’s free!

Understand Your Target Audience

Social media is one of the quickest and easiest business communication tools to use. You can access your customers and prospects in real-time. Conversing, sharing ideas and getting valuable feedback immediately gives you a deeper understanding of your customer’s interests, wants and needs. It helps you fully understand your target audience so you can analyse the results and adapt your products and services to suit their needs in an ever-changing, fast-paced marketplace.

By using social media for your business you’ll be stretching your brand further and extending your business presence on a global scale. Ultimately, you’ll have the opportunity to grow your business by converting followers into customers.

To discuss your online needs, contact Aqueous Digital today.