Our results

Find out how we’ve helped our clients grow

Client
Scratchsleeves Logo

Services

  • SEO

On a day-to-day basis, the freedom of knowing that the Aqueous team are actively looking after everything SEO, means that we are able to focus on building the business in other ways, often based on their suggestions.

When you have a great product and a great story to tell, simple SEO is probably not the answer

We first met the team at Scratchsleeves when they were setting up and we talked about the benefits of how good SEO can help build a website. A year later we were engaged to work with them and have done so ever since. Key to this relationship was how we helped them tell their story.

The challenge

The aim of all good Marketing is to drive a return on investment. So, when we were approached by this customer the aim was simple

“Help us drive organic sales from our e-commerce website.”

Our answer

Our strategy was simple;

  1. Agree a Digital Marketing strategy that would target the correct audience
  2. Create a content strategy to deliver the message
  3. Optimise the website to ensure visitors delivered sales

At the outset, we stressed two things to them.

Firstly, that SEO and Digital Marketing is not an overnight fix.

Secondly, that the strategy we would use was perfectly in line with Google’s advice to Webmasters and we were not going to follow the crowd and simply buy links.

Back in 2013 Google was busy releasing Panda and Penguin updates penalising lack of content and poor linking practices respectively. We took the view, thankfully supported by our customer, that it would be better to create something that would engage real users.

After all, Google doesn’t buy products, people do.

Over the next twelve months, we focused on creating great content which would resonate with people who needed their products.

At the end of year one, we had achieved a 28% increase in organic traffic.

But as we were working closely together we both knew that the real benefit was yet to come.

We knew that the content we had created was gaining traction. It was being shared on social media and being naturally linked to by people who found that their products were the perfect solution.

We could see the rise in organic traffic month on month and we knew there was more to come.

Over the next year, we continued to grow their content base and the traffic grew as well.

 

By the end of the second year we had recorded a massive 138% growth in weekly organic traffic and by the end of year three, it was up another 58%.

By February 2016 they shipped more orders in a month than they did in their first year of trading.

In total, we have driven a 390% uplift in weekly organic traffic over three years and it shows no signs of slowing down.

This customer now serves not only the UK market but also exports to the USA and Europe with Australia next on the list.

From the base we helped create, they can literally conquer the world.

The results

390%
Increase in traffic

250k
Sales generated

Aqueous Customer

Looking for similar results?

Call us on 0800 285 1424 or email us at agency@aqueous-digital.co.uk to have a chat about what our Virtual Marketing Manager packages can do for your business.