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Aqueous celebrate our 6th birthday!

Aqueous celebrate our 6th birthday!

What a year. It’s been an amazing journey over the last twelve months and there is so much in the pipeline it’s hard to know where to begin!

This time last year we published this blog post in which we outlined our plan to grow the business to £1,000,000 turnover by the end of 2019. One year on and we are on target to achieve this mark. In fact, if everything goes according to plan (and you know what they say about the best-laid plans….) then we could even do it a year early!

When we set the business up in 2011 in a small office with no customers but big aspirations, the aim was always to provide a service that customers would want, value and gain benefit from. Six years on and we have hundreds of successes behind us and customers still with us who have been with us almost from the start.

In the last year, we’ve seen more of our customers get more number one positions on Google than ever before. We’ve expanded the team so there are now nine of us and we’re still recruiting and we’ve retained our Google Partner status for the fourth year running.

The team gained more Google qualifications than ever before, we took on a Head of Sales and we won the Halton Business Awards Marketing Excellence Award. We’ve even shifted our social media followers from under 1,000 to over 10,000 in total.

It’s been amazing. But the plans for the next year are even more exciting!

Right now, are looking to recruit two new technical heads for our office, to add to our in-house SEO and PPC expertise and we will be taking on more office space in the near future. We are also recruiting for two more sales people in the next six months.

On top of this, we have a new Aqueous Digital website under construction (watch this space!) and we are investing heavily in a training programme for the business. We are also investing in IT, infrastructure and unified communications to help us provide an even better service to our customers.

With all that going on you’ll understand it when we say that today, in the office, it will be a low-key affair. No streamers, bunting, cakes or champagne. But we do have big plans in the pipeline for the next two weeks so follow us on Twitter, Facebook and LinkedIn to see what adventures we get up to!

Social commerce in 2017

Could 2017 be the year we see social commerce take off?

With social media platforms like Pinterest, Facebook and Instagram introducing increasingly personalised and innovative new features to encourage product discovery, alongside the rise in popularity of ‘contextual commerce’, could 2017 be the year we see social commerce take off?

 

What is contextual and social commerce?

For those unfamiliar with the two terms, they can roughly be defined as:

Contextual commerce – The implementation of purchase opportunities into everyday environments and activities.

Social commerce – The use of social media platforms to assist the online buying and selling of products.

 

Social commerce in 2017

How many times have you discovered a new product, brand or service on social media, either through ads or a recommendation from a friend or contact? Chances are you’ve purchased something that you’ve discovered via social media at least once in the past, but how easy was it?

In the past when discovering new products on social media we’ve had to move away from the platform or app to a search engine to try to find the product or business in question.  The journey from discovery to purchase has not always been smooth or easy, meaning many people give up before they’ve even found the product.

This is now changing as leading social media platforms are trialling and launching exciting new features to help connect businesses and buyers more seamlessly on social media.  Here at Aqueous, we’re excited to see how social commerce progresses this year!

 

Benefits of social commerce

  • New social commerce features allow in-app purchases that make the journey from product discovery to checkout quick, seamless and frustration-free.
  • Allows customers to make quick and impulsive in-app purchases; leaving less time for cart abandonment.
  • Increases the number of conversations about your business/products/services online.
  • Using the vast amounts of customer data stored on social media platforms can help you to show the right products or services to the right people at the right time.
  • Customers are more likely to trust and buy into products/businesses/services recommended by their connections.

 

Getting started with social commerce

If you’re ready to start incorporating social commerce into your business plans for the year ahead it’s very important to first do your research and pick the platform most suited to your business or products.  Learn more about the most promising social commerce features now available from Facebook, Pinterest and Instagram below.

 

Facebook

Facebook store – This feature is still being rolled out and so may not be available to everyone quite yet.  Facebook stores appear as a tab on your Facebook business page and allow customers to buy products directly from your page without any need to leave the Facebook app.

Facebook Messenger payments – Businesses like Dominoes pizza are already using this feature to allow customers to quickly place orders and pay for them all within the Facebook Messenger app.

 

Instagram

Instagram shoppable tags – Since late last year Instagram have been testing shoppable tags.  These tags allow users to get additional details about products featured in images and direct them to a page to purchase the product direct from the app.

 

Pinterest

Buyable pins – Allows users to buy products they see pinned on Pinterest without ever leaving the app.

Shop the Look – A brand new feature to Pinterest; Shop the Look is just starting out and we’re excited to see where it goes.  The new feature allows users to browse products, buy in-app and get recommendations for similar items.  The feature is currently aimed at businesses selling fashion or home decor products only.

 

Want to find out more about social media for businesses or get some advice on starting out with social commerce? Give us a call on 0800 285 1424 to speak with one of our social media experts, or contact us here

Pagerank and relevancy in 2017

Is Google PageRank Still Relevant in 2017?

Although many people think otherwise, Google PageRank is still in use and will continue to be one of the most important ways of determining a website’s ranking on the internet. The main reason why people mistakenly believe that PageRank has disappeared spring from the fact that last year, Google got rid of its toolbar PageRank widget.

 

Toolbar PageRank was, as the name suggests, a way for websites to check their ranking merely by glancing at the display on their toolbar. Toolbar PageRank used to be updated three or four times a year and was invaluable for SEO practitioners to be able to identify how successful their efforts were in increasing a site’s ranking.

 

So, although Google PageRank is certainly still relevant in 2017, its results are no longer available to anyone outside Google, so it can’t easily be utilised. Here is a list of the three most important ranking factors that, even though we can’t see the results, play an important part in your Google PageRank.

 

 

Content

In recent years, where content is concerned, there has been a move away from keyword-saturated copy to content that is relevant and written in more natural, human language — better-written content if you like. This trend is set to continue throughout 2017.

 

Studies have shown that the importance of keywords is falling every year and that Google ranks pages and evaluates content according to how relevant it is. What this means is that detail counts. The more relevant information you have on your page, the higher your ranking is likely to be. What this means is that long-form articles are becoming more popular. Therefore in 2017, content needs to be both relevant and comprehensive.

 

Backlinks

Over time, Google has developed its ability to sort bad links from good links. Generally, more links still mean a higher ranking, but only if those links are from a variety of different and authoritative sites. When content on your site has a large number of good-quality backlinks, three crucial ranking signals come into play:

 

* number of links

* link authority

* link diversity

 

You will read lots of different ideas about building backlinks, but really there’s no way around what you actually have to do, which is 1) Create quality content, and 2) Promote it.

 

Pagerank and SERPS 2017Mobile Optimisation

Google’s move to mobile-first indexing has been one of the most important changes in the past year. What this means is that Google’s index now crawls the mobile versions of websites first, and the desktop version second. Therefore, mobile optimisation is becoming a massively important ranking factor.

 

In 2017, it’s more important than ever that all your online content is responsive across all mobile platforms, as well as being identical to your desktop site content. It’s no longer enough to think mobile-friendly. You should now be thinking mobile-first. Also, never launch a mobile version of your site until you’re sure it’s ready. Launching with an incomplete or broken version could end up damaging your ranking.

In conclusion then, although Google PageRank continues to be important, it’s no longer something in the public domain. However, to make sure you perform well in Google search results, be sure to incorporate the above factors.

 

What social media platforms should we definitely be using?

The problem with social media is that it’s very easy to spend a lot of time experimenting with different platforms and ultimately to receive no return on that investment of time (and therefore money). If you don’t really know what you’re doing, it can feel like you’re floundering around and achieving no real results. So, how do you make sure that you’re devoting your limited time and resources to the right social media outlets, those that will provide the most benefit for your business?

 

Research, that’s how. Which is why you’re here. Without further ado, let’s take a look at which social media platforms might be best for your business .

 

* Facebook

Facebook is still huge and despite the rise of alternatives, it doesn’t look like going anywhere soon. However, as it’s the first really successful social media platform and has been around the longest, it skews towards a slightly older demographic, with more than 50% of its users falling into the 25-55 age category. If the target demographic of your business is under 25, then concentrating on Facebook might not be the best use of your time. However, if you target a slightly older customer, then Facebook is still an extremely valuable tool, with around 50% of users checking the site several times a day.

 

* Instagram

Instagram has more than 500 million active users, 59% of whom check the app at least once a day, so there is no doubting the phenomenal reach of this platform. However, the app’s most recent algorithm change means that content is no longer viewed in chronological order. What this has done is to take away a large degree of control from companies who post content, making it difficult to determine exactly how many people will actually be exposed to your content. Another drawback is that there are no clickable links in individual posts, so getting followers from the app to your website is, to say the least, a challenge. Instagram is best used therefore as a tool for building your brand rather than a marketing tool.

 

* Pinterest

If you’re based in fashion, food, home decor, art or anything else where beautiful images are the order of the day, Pinterest is probably the best social media platform for you. It’s also particularly relevant for female-focused companies as it has significant reach with women of all ages. Plus, it features the Pinterest buy button, which means that your followers can see something they like and then move to purchase it with a single click of a button.

 

* Snapchat

According to official statistics, 71% of Snapchat users are under 34. 45% are between 18 and 24. So this is a very young market and the first thing you have to decide is whether this is a market that’s relevant to your business. If millennials are indeed your target market, then Snapchat is probably worth a punt. Companies who use Snapchat do so to share unique video content, including interviews and behind-the-scenes footage, or they might choose to share new products or collections. Used successfully, it can be a worthwhile marketing opportunity and a great way to build up a faithful following.

 

* Twitter

While there’s no doubt that the importance of Twitter has dwindled in the past year as user engagement has decreased, it’s still a viable platform for businesses. It’s also worth remembering, however, that the average click-through rate on links in tweets from accounts with over a million followers is less than 0.5%. So, don’t get your hopes up.

 

Finding which platforms fit your company best and putting all your efforts into just a couple of platforms will yield better results than spreading yourself across all platforms.

 

Aqueous-Digital.  We don’t sell services. We create partnerships with clients who are in it for the long haul. Come and discuss your business needs.

Aqueous Digital discusses the closure of DMOZ

What does the closure of the DMOZ directory mean for SEO?

 

The SEO community was left to reminisce about the good ol’ days of the internet after the ancient relic that was the DMOZ directory closed its doors last month, but has the closure had any effect on SEO or rankings?

The AOL-owned DMOZ web directory disappeared from our browsers on March 17th 2017, leaving just a link to a static mirror of the site which can be found at www.dmoztools.net and the following message.

 

 

What was DMOZ?

For those that weren’t familiar with DMOZ.org, the website was an Open Directory Project that had been around since 1998 (under one name or another) and used human editors to organise websites rather than computers. The directory listed millions of websites that had all been added and categorised by thousands of volunteers.

When it started out in 1998 (the same year Google launched) its main competition was the Yahoo Directory.  Over the years Yahoo saw the benefit of machine-generated search results and gradually phased out their directory, until eventually closing it down in December 2014.

 

SEO and DMOZ

Then

For SEO, having your website listed on the DMOZ directory used to be a highly sought after prize.

This was during a time when the directory was very active, with new links constantly being added, reviewed and modified.  Before Google’s rise, DMOZ bought websites a lot of direct traffic and Google even had the directory copied as the Google Directory which they linked to on their homepage.

However as Google grew, DMOZ began to decrease in popularity and requests to be listed on the directory began to take a longer and longer time to process, until it became a near impossible feat.

 

Now

10 years ago or so having your link listed on DMOZ may have been the Holy Grail, but over more recent years the directory’s SEO value had significantly decreased as it has become less popular, relevant and current.

Machine-generated search results and Google’s growth have slowly but surely bought about the demise of the open directory.

Late last year both John Mueller and Gary Illyes from Google made negative comments about directory listings, suggesting that they now provide less SEO value than ever.

 

Will DMOZ’s closure effect rankings?

So far there has been no obvious reported effects on rankings from the closure of the mostly redundant DMOZ directory.

The only reminder to webmasters and SEO professionals will be the NOODP meta tags that have been used to instruct search engines like Google not to pull in descriptions from open directories like DMOZ.  If you have this tag in place on your website it will not have a negative effect, it will simply now be redundant.

 

Curlie?

Although many people in the SEO community may believe that it’s time to let open directories like DMOZ rest in peace, for those that have devoted years to the project it is proving hard to let go!

On the 31st March the DMOZ Facebook page posted a link to a website called https://curlie.org/ that contains a static page mirroring the late DMOZ directory and the defiant message ‘Humans still do it better.’

Steve Rotherham and Andy Burnham presenting at The Heath Business & Technical Park 24th November 2016

Liverpool and Manchester Mayoral candidates Steve Rotherham and Andy Burnham visit The Heath offices

It was fascinating to see the joint presentation from Steve Rotherham and Andy Burnham yesterday, as they made their pitch for becoming the Mayor of Liverpool and Manchester respectively.

What struck us as refreshing was that neither of the candidates appeared to be approaching this as a strictly political appointment. Granted, there were Labour Party officials supporting the roadshow but the narrative spoke mostly of cooperation and collaboration, particularly between the two Cities.

They both spoke of working closely with whoever got the role of Mayor and would look to incorporate the Mayors of Lancashire and Cheshire as well to create a coalition that had a significant voice in National politics.

Steve Rotherham and Andy Burnham presenting at The Heath Business & Technical Park 24th November 2016

 

Sure, there is, and always will be, a rivalry between Liverpool and Manchester but both Steve and Andy talked about the two cities working together with Cheshire and Lancashire to create a North West Powerhouse. Working on the basis that there is more that unites us than divides us, they spoke particularly about focusing on business to drive the growth that the North West needs for the future.

Leaving apart the rivalries that will always exist, especially on the football pitch, the realisation that collaborative working between the two cities and Lancashire and Cheshire would create a power base larger than London is a vision worth supporting.

We were lucky enough to ask a question and Andy Burnham picked up the mantle to answer it. The question was asked by Jonathan Guy;

You mentioned opportunities arising from Brexit in your speech, so could both of you tell us one opportunity that you think will come from Brexit?

Andy’s answer was that he felt that the removal of EU regulations around procurement would fit into that category. The sweeping away of EU restrictions on procurement would be instrumental in helping to develop local businesses and would be a kick start for growth across many SME’s in the region. After Andy’s full and articulate response Steve’s answer was “Whatever he said!” which elicited a huge laugh from the audience.

Whoever gets the final job in 2017 as Mayor in these two cities, we hope that the vision and opportunities outlined by these two candidates get towards reality as it promises huge growth opportunities and benefits for all firms in the North West.

The Custodian Of Marvels

Interview with ‘steampunk’ author Rod Duncan

As a bit of a departure this week we are privileged to have something of a scoop on the Aqueous Digital blog.

This week we have an interview with the excellent author Rod Duncan who is responsible for the ‘Gas Lit Empire‘ series of books and who was nominated for the Philip K. Dick Award in 2014 for the first in this series, ‘The Bullet Catcher’s Daughter’.

I’ve know Rod for many years and having read his recent ‘steampunk’ novels I was struck by how he was able to reinvent a modern day Victorian version of England and make it so real. On that basis I started by asking him about who his writing influences were when he was growing up.

If you had to pick a single influence, which author would you say most compelled you to become a writer?

Douglas Adams – though it is an unfair question, since no single author compelled me to become a writer. But when I was fifteen, I heard the Hitchhiker’s Guide to the Galaxy on the radio and for the first time became aware of authorship. Someone made that, I thought. A single human being came up with all that magic – dreamed it up out of his head. How amazing!

Growing up, which was your favourite book?

I was late in learning to read. I didn’t read much until I was in my late teens. But I did have stories read to me. My father was a big science-fiction fan. He read to me from Asimov and Arthur C Clarke. He also read Sherlock Holmes stories to me. So perhaps it’s no surprise I now write science fiction set in a Victorian-esque world.

Some writers suffer from creative block; what do you do to generate fresh ideas?

Creative block doesn’t come from a lack of fresh ideas. Not for me, anyway. It comes from being overly critical of one’s own work. I see it this way – there are two writer personalities inside each of us. One is the creative genius. The other is the critical editor. They vie with each other for supremacy. If the creative genius is too powerful, you tend to write large amounts of rubbish. If the critical editor is too powerful, you can never get started because nothing seems good enough. We call that writers block. The trick is to get these two writer personalities balanced. Good writing flows when they are in an equal partnership.

Fresh ideas generate spontaneously when you are writing. The more you entertain them, the more readily new ones arrive. But if you are blocked, you’re not writing.

How difficult was it to get your first novel published?

The first novel is something of a myth. Most novelists will have gone through a period of writing things that never got published before they reach the breakout moment. So my ‘first’ novel was actually my fifth. I guess that probably answers the question of how difficult it can be to get published.

What would you say are the key differences between writing for print and writing for the web?

Stand in a bookshop and watch people browsing. You’ll see them glance at the cover and the back blurb before turning to the first page to read. They’re trying to decide whether it will be worth their time and money. If they decide to buy it, there will be a significant commitment.

That interaction with the first few pages of the novel forms a kind of contract between writer and reader. The writer is saying, I will provide you with a book that maintains this style and genre and lives up to this promise. The reader is saying, OK, I’ll commit to this story, intending to stick with it to the end. If it gets slow or confusing for a chapter or two, I may still read on, trusting that I am being prepared for something worth the effort.

When someone reads from the Web, there need be no such contract. If reading a novel is like a marriage, this is a one night stand. If it stops being fun or interesting, all you’ve got to do is click and you’re gone.

Both forms of writing need to be concise. Both need to be as good as they can be. But you can’t easily play the long game with writing on the web. You can’t give the reader a slow build-up, knowing that their intensity of experience will be worth it in the end.

How much has the internet changed the way you write?

The Internet has changed the way I research. If I want some obscure piece of information, I don’t need to plan a trip to the reference library. For example, things like Google’s Ngram viewer allow me to figure out how word usage has changed over the last couple of hundred years – vital for me in writing a Victorian-esque novel.

The Internet also allows readers to get in touch. People even send me messages before they finished reading the novel, to let me know how they’re getting on with it. That brings me a lot of joy and encouragement.

How important is the blog tour in sci fi/fantasy?

Science fiction and fantasy writers are also science-fiction and fantasy readers. We’re privileged to be part of a community. And that community is well networked online. The blog tour – writing a series of guest posts on other people’s blogs – is a natural way of participating in that community. It is part of a conversation that continues in conventions and through social media. Which is a long way of saying that I think the blog tour is very important.

How many articles do you have to write and what sort of response do you get to what you write?

The number of articles can vary widely. To give it a ballpark figure, I’d probably hope to write between ten and thirty posts to come out over a period of a couple of months. Ideally that would form a tight cluster leading up to the publication of a new novel. I’m always hoping that next time I’ll meet that ideal!

As for the response – the only metric I have for that other number of friendships that are forged through the process. I ‘meet’ people that way in the virtual world, stay in contact through social media and hope to meet them face-to-face at conventions.

It may be that I end up selling more novels that way. But if that ever became my primary motivation for writing guest blogs or participating in social media, my readers would surely sense it. I don’t think it would work. For me, it’s all about relationships. That’s why I have a twitter account and a Facebook page. It’s part of the conversation. And so are my novels.

Have a look at my Twitter feed @RodDuncan and you’ll get a sense of what I mean. The Facebook page is here:  https://www.facebook.com/gaslitempire/

Where did the idea come from for the Gas Lit Empire?

The Gas-Lit Empire is an alternate history that began a couple of hundred years ago. I won’t say exactly what caused it – that’s one of the secrets you’ll unravel if you read the books. But the result was a Luddite inspired revolution. With the Luddites in control, science and technology have been artificially held back. Time has passed but the world still looks much as it did in 1900.

The idea for it came originally from the built environment of Leicester, where the story begins. If you walk around the city today and look carefully, you’ll see hints of the Victorians who built it. I remember walking down a backstreet and seeing a place where the road surface had been damaged. A thin skim of asphalt had crumbled away, revealing cobblestones underneath. It was as if the Victorian world and the modern world were both present.

That gave me the seed of the idea. But it was when I ‘discovered’ the protagonist, Elizabeth Barnabus, that the idea turned into this extraordinary adventure story.

In your latest book, what surprises do we have in store for us about Elizabeth Barnabus?

The Bullet Catcher’s Daughter was the first book in the series. That introduced Elizabeth and the strange world of the Gas-Lit Empire. The adventure continued in book two, Unseemly Science. But as readers pick up the story in book three, the Custodian of Marvels, they still don’t know exactly how the Gas-Lit Empire began. Nor does Elizabeth. But through her most dangerous exploit so far, she is about to find out.

How did you feel to be nominated for the Philip K Dick award?

Amazing! It is one of the most prestigious juried awards in science fiction, so to have reached the shortlist was a great honour. I had a wonderful experience going out to Seattle to the award ceremony and reading an extract from the novel in front of the great and the good – including George R.R. Martin. In the end, I didn’t win it. But I don’t feel bad about that, since the very wonderful Meg Elison got it for her novel The Book of the Unnamed Midwife.

What is next for you in your writing career?

I’m writing another novel set in the Gas-Lit Empire. I’m keeping the details of that under wraps for the time being. Meanwhile, I continue to work on screenplays in collaboration with other writers. A horror film that I co-wrote is in production. It is called Acid Daemons. You can find out more about it here.

Thanks for that Rod, it was great to chat to you and we wish you all the very best with your latest project.

Lilyan

Aqueous Digital Grows Again!

LilyanWe are proud to announce that we have grown once again, with the new arrival of Web Designer and Photographer, Lilyan Petrov to the Aqueous Headquarters.
Lilyan is a demonstrated achiever within the media industries, with an outstanding knowledge of visual communications and brand promotion. He has strong backgrounds in both web design and photography and is fluent in several languages at full working proficiency including Bulgarian, Russian and English.
Lilyan has years of experience working in the digital industry, and has a bachelor’s degree in Advertising and Digital Photography from the University of Chester.
We are delighted to welcome Lilyan to our growing team and we have already set him to work designing and building websites for clients.
If you would like to have a chat with Lilyan, or just want to discuss your digital marketing or web design options, give us a call on 01928 5666777.

SEO

The Ever-Changing World of Link Building

Link building is dynamic and ever-changing, but it is still an integral part of any form of digital marketing, and should be one of your SEO priorities. What started as a simple ‘who shouts the loudest wins’ with very few rules has slowly been becoming a super-strict game – with the rules strictly enforced by the mighty Google.Google

It may be all well and good finding ‘quick wins’, but the ugly truth is most of the time these are short-lived, short-term and ineffective solutions, and although Google is just a machine, it’s unlikely you’re going to ‘fool the system’ for too long.

We’ve said it time and time again and we stick by it, the best practice for SEO should always be do it right the first time.

That being said, what exactly is ‘right’ and ‘wrong’ when it comes to link building? This is something that seems to change on a regular basis, and we spend a fair bit of time keeping up with the rules as Google churns them out. But for now, there are a few rules you should always abide by when it comes to link building, as dictated by Moz.

One of the first rules they touch on is something we’ve been preaching for a while now – which is beware your anchor text. When it comes to websites being penalised for their backlinks the common factor often seems to be the anchor text, and you should be particularly aware when you control the anchor text. Google knows when you control the anchor text and that is exactly what they are looking for, and self-controlled links with over-optimised anchor text are subject to devaluation and penalisation.

With regards to this, you should be even more cautious with links that scale, such as widget links, author bio boxes, etc. Combining these two elements leads to a bulk amount of poor links that are even more prone to devaluation and penalisation.

You should never ask for anchor text, whenever you do this, regardless if you try to diversify the way you do it, you create over-optimisation and a predictable pattern, which more often than not will lead to a lot of red flags being raised. Letting people link to your site however they choose, whether it’s how you want it or not creates a much more natural link profile, which is ultimately what you are looking for.

And one of the final “avoid” rules from Moz is avoid site-wide links, which again is something we have been preaching to our clients for years. The only obvious exception would be site navigation, but besides this site-wide links of any kind, particularly site-wide anchor text footer links should be avoided at all costs.

The key point out of all this, despite the ever-changing rules and dynamics behind it all, is to keep link building. Google is continually changing its algorithm and rolling out new updates and rules, but this doesn’t mean you should ever give up on link building. Link building has always and we suspect will always be an integral part of search engine optimisation.

Read more about the dos and don’ts of link building or watch the video over at Moz: http://moz.com/blog/the-rules-of-link-building-whiteboard-friday

Google

Google Title Update changes how your site appears in search

Google have updated the way they show your title snippet in the Search Engine Result Pages, calculating based on pixel width rather than number of characters. This makes a lot of sense, as with many fonts including Arial, characters are different widths, particularly when using capital letters; however it does make it hard for Webmasters to have control over their search snippets without thorough planning.

Google calculate the pixel width of the characters used in titles with a limit of 512 pixels, truncating anything over this limit with the use of an ellipsis. They are also now using a larger Arial font at 18px compared to the previous 16px, despite still truncating based on 16px. The upshot of this change is that text is no longer truncated at word boundaries (before or after a word). Google may resolve this so that titles are chopped off at word boundaries as before, rather than in the middle of a word. It’s also worth noting that Google appear to remove non ASCII range characters from the beginning of the text when displaying in the SERP view.

You can read more about the changes and a good way to calculate what your SERP snippet will look like over on Screaming Frog: http://www.screamingfrog.co.uk/page-title-meta-description-lengths-by-pixel-width/

Making a Splash

Welcome to our New Aqueous Digital Website

The new Aqueous site has arrived with a splash!

Digital marketing and SEO have changed drastically over the past few years and in the process so to have we, and with the New Year round the corner and our recent ‘evolution’ we decided it was about time our website had a makeover too.

We wanted the design to reflect the way our company has grown and evolved over the past few years, and decided an overhaul to a brand new design would be the best course of action. Everything has been completely refreshed including a shiny new logo, layout and site content, updating everything including our image.

Another essential point is the site is now better configured for all devices, with a fully responsive design, as more and more people now use mobile devices and tablets to browse the internet.

Our aim was to make the digital site the core of our brand, clearly focused around the four key areas of our business: SEO, PPC, Marketing and Local. All whilst ensuring the site is visually appealing, responsive in design for compatibility with all devices and reflective of our evolving business.

Feel free to browse around our site and let us know what you think? We will be adding more content throughout the year and will aim to keep you abreast of all the latest developments in Digital Marketing and SEO. If you want to keep up to date then follow us on Facebook, Twitter, LinkedIn or Google+ by clicking on the logos below.