Targeting the people who want the products or services you sell is fundamental to online marketing, and Pay Per Click (PPC) is a great way of doing this.
The problem, however, is that far too many business owners are seduced by the Google ‘free money’ offer and give it a go, only to be disappointed. Before they know it they’ve burned through hundreds of pounds (or dollars) of cash with nothing to show for it.
If you can relate to this then perhaps the following infographic from Marketing Infographics might help.
Published in 2015, we like this one as it has 20 actionable tips at the bottom which can help you to focus on what is important and make a difference to your PPC campaigns.
Get it right and it can be the difference between burning cash and making a profit.
Remember, PPC adverts appear at the top far more frequently than organic results and almost half of searchers can’t tell the difference between paid and organic adverts.
So go on, give PPC a try and if you have already tried and found it didn’t work then speak to a Google Partner agency like us and let us help you turn your fortunes around