Neil Lancaster

26th March 2018

Neil brings 28 years sales and marketing experience.

After 7 years serving in the Royal Navy. His 20 year career excelled and was consistently recognised as a top performing sales specialist and consultant with Yell. Investing in digital strategies through the sales revolution to new media, he was at the forefront of the B2B digital advertising transformation onto web, digital and social.

Starting his own company in 2010 and building on his success with Yell, he excelled as Sales and Marketing consultant with The Heath Business & Technical Park and developed the strategic approaches to achieve strong ROI from activities in office space and health solution product offerings. Specialising in digital campaigns, he launched a new web platform and repositioned the business utilising SEO and PPC to strengthen engagement and conversion.

Invited to become a Sales & Marketing Trainer for Liverpool and Halton Chambers of Commerce, he assisted influencing the next generation of business leaders to revolutionise their approaches to sales and marketing activities. Delivering well attended sales seminars at the International Festival for Business in 2014 and 2016 in Liverpool.

In 2012, Neil became the business manager for a worldwide safety culture consultancy. Investing in organisational change, he developed the brand across media and marketing channels and secured over 105 global businesses to the key priorities of their leadership and safety programmes; organisational and cultural shift to safety priorities.  Positioning the brand and offering across channels, he maximised exposure, optimised ROI from SEO, SEM and PPC and streamlined approaches to slash costs and drive commercial success. Delivering over $3 million of revenue.

He has been recognised for his innovative approach as a speaker at HSE Events in 2017 at the London Excel and New Orleans HSE conferences as a primary speaker.

Neil is married, has 3 daughters. Liverpool supporter, Branch leader of Elvis Presley Fan Club (Liverpool), Chairman of Merseyrail Bootle Ladies Football Club. Loves real beer, fine wine and great food.

 

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