Not every website move goes as planned.
Every day hundreds of thousands of new websites are unveiled and whilst many go smoothly, occasionally things can go wrong.
Aqueous received the call last year to take a look at a website which had been rebuilt to reflect the new image of the business. In a business where imagery is everything this new website was design led and looked stunning. The problem was that since launch, half of the organic traffic had disappeared.
Our role was to find out why it had gone, where it had gone and to establish whether we could get it back.
The infographic below sums up nicely what happened. But in case you can’t be bothered to read it;
TL;DR – we recovered the traffic! Yippee!
Here’s how we did it.
If you are struggling with a website move that’s gone wrong or simply want some advice before upgrading your site to ensure you don’t lose half of your traffic, call us on 0800 285 1424 and see if we can help?