What are web cookies?
A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs, such as remembering your preferences and chosen items, improving your site experience and ensuring that the adverts or offers you see online are more relevant to you. These “cookies” can be divided into 4 types each of which is outlined below:
Category 1: Strictly Necessary Cookies
These cookies are essential for the operation of the Aqueous Digital website to enable it to function properly, such as remembering order details and allowing you to access secure or exclusive areas of the website.
Category 2: Performance Cookies
This type collects anonymous information on how people use the site and the data is merged with other users to enable Aqueous to improve how the website operates. They allow Aqueous to recognise and count the number of visitors and to see how visitors move around our website when they are using it.
For example, the website utilises Microsoft Clarity and Google Analytics cookies to help Aqueous understand how customers arrive at the website, how they browse or use the website and highlight areas for improvement such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
These cookies help Aqueous to improve the way its website works, for example, by ensuring that users are finding what they are looking for easily.
Category 3: Functionality Cookies
These are used to recognise you when you return to the website and to personalise content and remember your preferences. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant.
The information is also merged with other users on an anonymous basis to improve how the website operates.
Category 4: Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the pages you have visited and the links you have clicked on. This is used to make the website and adverts more relevant to your interests.
We can use these cookies to measure how cost-effective our advertising is and to analyse how many people who click our advertising, either request further information, or go on to become a customer.
We use these types of targeting cookies to improve your experience on our website and also improve how we present advertising to our customers in the future.
Aqueous Digital website cookie acceptance
Google Analytics Cookies
You can opt out of Google Analytics cookies by going to Google’s opt-out page – https://tools.google.com/dlpage/gaoptout
More information about cookies can be found at www.allaboutcookies.org
This policy was last updated on 22 September 2022