Open and shut case for legal firm’s Google optimisation...View
Nearly every other search result that you are going to find today for ‘SEO Manchester’ is going to say something very similar.
It will be an SEO consultant, freelancer or agency telling you how fantastic they are, and how they can definitely help you sort out your Search Engine Optimisation and get you to number one on a Google search.
No doubt, they will have case studies of clients they have worked with and even perhaps the offer you something for free such as a website audit and review.
The truth is, that when everyone is saying the same thing, who can you believe? What criteria should you use when choosing a partner to work with on your SEO? Does it even make a difference who you choose?
We can clarify these questions, by starting with how search works.
The chances are you are either looking for a provider or you are a competitor of ours (in which case hello!), but the reality is that this isn’t really a very well searched phrase on Google.
Search has evolved and honestly, adding the word Manchester to the end of your search if you are based in or around Greater Manchester, is pointless. Google already knows where you are and more often than not, also knows what you are looking for.
The way search engines deliver their results is probably completely different from the way you think.
If you search for SEO Manchester and the business next door searches for SEO Manchester too, then chances are the results will be different. Same applies for SEO Consultant, SEO Agency, Freelance SEO or any other search term you can think of.
The reason is quite simple. Search Engines these days don’t just serve you a result based on the words you type (or speak), they use a range of other variables.
Google uses factors such as where you are located based on your IP address, your previous search history and whether you have visited a particular website before, how often you make the search, when you last made the search, and what device you are searching on to name a few.
On top of this, it can pull in additional information if you are logged into your Google account as it can see whether you have sent or received any emails from any of the web addresses which are in their search results, and if you have, it may choose to push that particular website higher in the results it shows you.
And if you use a Gmail account, Google can and will read your emails to see if this page matches with something that you have been emailing someone about.
Scary isn’t it?
Yes, it does. Google’s search results are often device specific so if you are using a PC or an Mac it will take your IP address as your location unless you’re signed in to your Google account in which case it knows exactly where you are.
If you have an Android tablet or mobile, you have to sign-in to your Google account to use them, so it can often place you exactly based on GPS coordinates.
All of this means that what was a simple search query for SEO Manchester has now turned into a challenge for Google, and as its main driver is to provide you, the end-user, with the very best search result, it can use any and all information available to do this and to give you the answer.
Google uses everything it can to give you the search result you want. First time. Every time.
This is why it has been so successful over the past twenty years.
Actually, Google is now assuming that you won’t include that information.
In October 2014 Google released a change to the algorithm in the UK which was dubbed the ‘Pigeon’ update. What this did, was it started to use the signals we talked about earlier to include more locally based results in broad queries.
So for example, if you search for ‘cake shop’ right now wherever you are then there is a very good chance that you will see ‘cake shop’ in the ten organic results that appear.
Of course, as Google doesn’t know whether you want to find a local cake shop, know what a cake shop is, find an album or band called ‘cake shop’ or search for a programming update called ‘cake shop’, it may well include any or all of the other results.
You can further confuse the search engines by doing the search on your mobile whilst on a train.
We did this recently and it returned a cake shop near-by, based on Google knowing where we live, a couple in Oxfordshire, based on location whilst on the train, and a couple in Chester and Liverpool based on where I had been in recent weeks.
So whilst searchers are inherently lazy (that’s you and me by the way, sorry about that) search engines will continue to try and find a way to get the result we are really looking for by using additional information to help them best guess our intent.
Ironically though as they get better we get lazier and so when you’re looking for your local Solicitor, Fork Lift Truck supplier or Car Hire Firm in Manchester you no longer have to put in the word Manchester, although it might help.
Try a search with and without the word ‘Manchester’ and see how different the results look.
Well, if you have a business in Greater Manchester, we’d like to work with you, if you feel that we could add value.
We’re here to help. We’ve been doing this a long time and are still working with some of the customers we started with back in 2011.
Call us today for free on 0800 285 1424 and let’s start by talking about what you want to achieve and the timescales you are working to.
You might not be looking to rank for SEO Manchester, but that fact you found this page shows exactly how this process works.
Why are we different? Quite simple really, we’re all about you.
We don’t brag about the high-profile customers we’ve got, don’t put links on your site to our site, don’t make useless promises of search engine domination and definitely don’t guarantee to get you to the top of Google for just £99!
Aqueous Digital are a family-run digital marketing and SEO agency. We specialise in organic and paid internet search, Search Engine Optimisation, website content strategy and reputation management for ultra-high net worth individuals.
Founded in 2011, by Jonathan Guy and his wife Emma, we set out with a clear vision to provide a different type of digital marketing service: a service based entirely on trust, loyalty, and collaboration (TLC).
This approach was prompted by an observation, that some companies in the sector were misleading customers, over-promising, spreading unfounded myths about SEO and delivering sub-standard customer service. We set out to be different.
Now in our 11th year, those core values are as central to our ethos as they have ever been. We stand by our caring, down to earth, ethical approach to business, but this does not just apply to our customers, we carry this through to how we treat our employees too.
Our specialism in search and reputation management is an essential part of our success. We now partner with a wide-range of customers across many sectors and countries, but remain true to our ethical values. if there is an obvious clash of interest – this is a promise we make at the outset of every customer collaboration.
We won’t take on more than one customer in the same industry customer in the same industry– this is a promise we make at the outset of every customer collaboration.
Despite the recent economic and social challenges, our business is continuing to go from strength-to-strength. We recently won Best Small Integrated Search Agency at the prestigious UK Search Awards 2020, Best Small Integrated Search Agency at the European Search Awards 2021, Best Global Small Integrated Search Agency at the Global Search Awards and Best Small Integrated Digital Agency at the UK Growth Awards 2021.
We also recently won best low budget campaign at the Global Excellence Awards 2021 for work with our customer ScratchSleeves.
We guarantee our proven paid and organic search strategies will provide your business with a framework to drive enquires, growth and increase turnover.
We’re not the cheapest SEO Agency locally and for that reason, we’re probably not the best partner if you are a home start-up looking for a more affordable SEO option.
But, if you are looking for an SEO company who are local to Manchester, accountable and can make a difference to your business today, just pick up the phone and talk to us or have a look at the SEO Services section of our website for more details on the services we can offer you.
Call us now on 0800 285 1424 for an informal chat. We’re friendly, down-to-earth and happy to help plus, we’ll audit and review your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.
We’ve recently filmed a short video with Jonathan our Managing Director to help explain our approach to SEO and Content Strategy. Take a watch and then give us a call if you are interested in finding out more or if you have any questions about how SEO works.
Aqueous Digital, because Search Never Sleeps!
Call 0800 285 1424 or email firstname.lastname@example.org to find out how we can help you with your business.