SEO
Is online advertising a zero-sum game?
I was struck recently by a wonderfully succinct article from Seth Godin. For those of you unfamiliar with Seth, his daily email is always thought
April 15, 2024
I was struck recently by a wonderfully succinct article from Seth Godin. For those of you unfamiliar with Seth, his daily email is always thought
I’ve long argued that the current system of allowing people to use reviews to help justify their purchase decisions is deeply flawed. I’ve written extensively
Image optimisation is the process where an image is adjusted for its size, quality, file type and purpose. Done properly, it contributes to improved performance
Visual content is incredibly important for a website to encourage engagement with its content as well as improving the user experience. Carefully-chosen images can also
Large contentful paint (LCP) measures the length of time taken for the largest, or main, content on a website to become visible within the viewport
Put simply, technical SEO refers to the process of honing various technical elements of a website with the aim of improving its search rankings and
As one of the five key metrics used to determine your overall Performance score in Google’s comprehensive Lighthouse report, your website’s Speed Index (SI) score shouldn’t
There are few things more frustrating than clicking on a website and realising it isn’t loading. When a website refuses to load, there are several
Launching a website is great for exposure as well as presenting opportunities for your business. In today’s competitive landscape, Search Engine Optimisation (SEO) is more important
