Aqueous Digital
KPI planning
Digital Marketing
Ellie Watts

10 most important marketing KPIs

Eager to keep a close eye on the progress of your business, but struggling to identify which marketing metrics matter? Let’s imagine you’re a Sheffield-based

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Content marketing
Content Strategy
Claire McKernan

What is content marketing?

Content marketing is a tool used by so many businesses. Whether it’s a tech company or a healthcare start-up, an effective way of reaching their

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Piggy Bank
Digital Marketing
Ellie Watts

What is a good ROI in marketing?

Eager to improve the marketing ROI (Return of Investment) for your UK business?

Regardless of whether you want to set an achievable target for your newly-formed marketing department or you’re unsure whether you’re getting good value for your money from your marketing agency, we can help.

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Ai content elements
Technology
Claire McKernan

Can AI content be copyrighted?

As technology advances, businesses of all types are embracing artificial intelligence (AI) across the world. When it comes to creating something with words or images,

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