Articles Archive - Aqueous Digital

Woman in despair due to poor quality content on her website

Content StrategyDigital MarketingSEOSheffield

27th November 2023

How do I fix low content pages?

A solution for fixing low content pages...

Duplicate content image. Copy stamp being used on paper pad

Content StrategyDigital MarketingE-CommerceSEOSheffield

27th November 2023

How do you avoid duplicate content on e-commerce websites?

Find out how to keep your ecommerce content original...

Google penalty represented by football ref holding red card

Content StrategyDigital MarketingSEO

27th November 2023

Does Google penalise plagiarised content?

Confused as to whether Google penalises plagiarised content?...

Content StrategySEO

9th November 2023

How to check for duplicate content

To support the SEO performance of your domain, we explain how you can identify duplicate content and swiftly resolve these issues. ...

Content StrategySEO

7th November 2023

Duplicate content: Why does it happen and is it bad for SEO?

If you’re struggling to understand why duplicate content is an issue for websites, how it occurs, and whether it can have a detrimental...

How toSEOSheffield

16th October 2023

URL redirection explained: How to redirect pages on your website

Put simply, a URL redirect guides users from one URL to another. It is a line of code that prompt browsers to send...

SEO

11th October 2023

Your guide to JSON schema

Trying to wrap your head around JSON (JavaScript Object Notation) schema and the advantages of using this standard to validate JSON data? Due to...

Technical SEO specialist conducting an audit

SEO

10th October 2023

301 redirects: What are they? When should you use one? Are they good for SEO?

Struggling to understand the purpose of a 301 redirect and the impact that implementing these can have on your website and Search Engine...

SEO

10th October 2023

How does a 302 redirect work and when should you use one?

Feeling confused by 302 redirects and 302 status codes? You’re not alone. Search Engine Optimisation (SEO) can be a complex subject, especially when it...

How toSEO

9th October 2023

How do I redirect a page in WordPress?

Unsure how to redirect a WordPress page? Regardless of whether you’ve recently switched content management systems (CMS) or are having difficulty navigating the...

How toSEO

9th October 2023

How to redirect a domain: A step-by-step guide

It is common to come across a domain redirect when we browse the web. This occurs when a user is attempting to access a...

SEO

27th September 2023

What is Schema Markup and why does it matter for SEO?

Wondering how you can improve your SEO (Search Engine Optimisation) efforts? If you want to boost your CTRs (click-through rates), generate more organic...

SEOWeb Development

30th August 2023

H1 tags: How to create the perfect H1 tags for your website

Keen to learn more about the SEO (Search Engine Optimisation) essentials? If you’re eager to make every page on your website both user-friendly...

How toWeb Development

30th August 2023

What is a ‘403 Forbidden’ error (and how can I fix it)?

One of the last things we want to happen when we are scrolling the internet is to come across an error code we...

How toWeb Development

30th August 2023

What is a ‘404 Page Not Found’ error (and how can I fix it)?

There is nothing worse than when you are scrolling the web and a 404 error message pops up....

Female wondering why her meta description isn't showing on Google search

GoogleSEOSheffield

15th August 2023

Why is Google not showing my meta description?

Why your meta description is not showing on Google and how to solve this issue....

How toSEO

15th August 2023

How do I write a meta description for SEO?

Looking to create the best home page meta description for your website?...

How toSEO

31st July 2023

How long should a meta description be for SEO?

Looking to create the best home page meta description for your website?...

How toSEO

31st July 2023

How do I write a good meta description for my home page?

Looking to create the best home page meta description for your website?...

SEOSheffieldWeb Development

11th July 2023

How do I check my SSL certificate?

Check your SSL certificate to ensure it’s valid and working properly...

SEOSheffieldWeb Development

11th July 2023

How do I fix an SSL protocol error?

Should I ignore an SSL protocol error?...

2 female seo specialists adding html tags

SEOSheffieldWeb Development

16th June 2023

How do I add a meta tag to HTML source code?

Find clear answers to all your HTML meta tag questions...

SEOSheffieldWeb Development

14th June 2023

What are robot meta tags?

Find out more about robot meta tags...

Woman inputting meta descriptions onto a PC

SEOSheffieldWeb Development

14th June 2023

Adding metadata to WordPress

Learn how to add metadata in WordPress...

Meta data being edited by seo specialist

SEOSheffieldWeb Development

13th June 2023

What is metadata and how does it affect SEO?

Learn more about metadata and how it can help your business...

Man taking a photograph so that he can upload it to his website with relevant meta data

SEOTechnologyWeb Development

23rd May 2023

How do I find and edit the metadata of an image?

Beginners guide to photo metadata and removing metadata from an image...

SEO

10th May 2023

How to carry out an in-depth technical SEO audit

Our guide to what to include in your audit...

SEO

10th May 2023

Technical SEO Checklist: The Experts guide to Tech SEO

Cover all aspects of your technical SEO plan with our easy to follow checklist...

Man getting frustrated because he has SSL errors he cant fix. Aqueous SSL Blog feature image

SEOSheffieldWeb Development

10th May 2023

SSL Errors and How to Fix Them

What’s actually happening when you encounter a problem with your SSL encryption?...

Technical SEO expert carrying out an advanced audit -article feature image

SEO

3rd May 2023

Technical SEO for e-commerce

Our top tips for improving your e-commerce technical SEO...

Technical SEO advanced audit discussion. Feature image

SEO

3rd May 2023

Advanced technical SEO guide: Best practices from the experts

Discover what you should be including in an advanced technical SEO audit...

ApprenticeshipsDigital Marketing

19th April 2023

Digital Marketing Degree or Degree Apprenticeship: Which is best for me?

...

Man using AI to write article on laptop. Aqueous Digital AI blog feature image

Content StrategyDigital MarketingGoogleSEOTechnology

28th March 2023

What does Google think about AI Generated Content?

Will AI-generated content be demoted in search engines ranking?...

Aqueous Digital SSL Blog feature image. Padlock and keyboard

Digital MarketingE-CommerceSEOWeb Development

21st March 2023

Do I need SSL on my website?

Find out about SSL certificates, and why your website needs to stay safe with secure connections...

Digital Marketing

24th February 2023

How to generate solid leads through digital marketing

Using digital marketing to find new customers...

Digital MarketingLiverpoolSEO

23rd February 2023

How to choose the right digital marketing agency for your business

How to choose a digital marketing agency that’s right for you....

Searching using a touch screen mobile phone

Digital MarketingLiverpoolSEOSocial Media

23rd February 2023

What’s the difference between digital marketing and social media?

Digital and social media marketing are closely related but not the same thing...

Dairy farmer searching Google on mobile phone

Content StrategyDigital MarketingE-CommerceLiverpoolSEO

16th February 2023

Which industries benefit most from digital marketing?

Discover which industries can gain the most from digital marketing....

We buy any car advert 2023 screen shot with Mufasa dancing outside car

AdvertisingDigital Marketing

9th February 2023

Proof that great advertising can still achieve cut through

Jonathan our MD, gives his expert opinion on the best and worst advertising of 2023 (so far)...

Man reviewing marketing strategy on laptop

Digital MarketingPaid SearchSEO

25th January 2023

Digital marketing tips that actually work (and what to avoid)

Digital marketing hacks that really make a difference...

Content StrategyDigital MarketingSEO

25th January 2023

Should I repurpose my old blogs?

What are the pros and cons of updating older content...

Lady improving the content on her website =- sat in a chair in front of a laptop

Content StrategyDigital MarketingSEO

25th January 2023

How to improve the quality of your content

Defining what makes great content and how to create and refine it...

Solicitor in the office looking at law papers

Digital MarketingLiverpoolSEO

24th January 2023

Digital Marketing for Law: Why solicitors need digital marketing

Find out why digital marketing is important for legal teams ...

Cornerstone content blog feature image. Shows stone building corner

Content StrategySEO

16th January 2023

Cornerstone content: What it is and why your website needs it

Find out why cornerstone content so important in SEO....

Duplicate contetn and how to fix it Aqueous blog image

Content StrategySEO

5th January 2023

What causes duplicate content and how to fix it

Discover why duplicate content is a problem and how you can fix it...

Content StrategySEO

5th January 2023

Why pillar pages are the foundations of a successful content strategy

Find out why pillar content should be a key component of your SEO strategy...

creative designer producing engaging content

Content StrategyDigital MarketingSEO

5th December 2022

What is creative content and why does your business need it?

Producing creative content gives your content marketing campaigns more power and keeps your social feeds interesting. ...

Digital MarketingPaid SearchSEO

24th November 2022

What role does PPC play in digital marketing?

The difference between SEO and PPC and when should you use them...

Man carrying out a content audit on laptop

Content StrategyDigital MarketingSEO

14th November 2022

How to perform an SEO content audit of your website

Improve your content by conducting an SEO content audit ...

Man sat at laptop research a content plan

Content StrategyDigital MarketingSEO

14th November 2022

A step-by-step process for content development

Find out more about our recommended content creation process. ...

Digital marketing documents being reviewed by marketer

AdvertisingDigital MarketingSEO

25th October 2022

Digital marketing techniques that actually work (and ones that don’t)

All digital marketing techniques have the capacity to succeed in the right context, but marketers must always choose wisely....

AdvertisingDigital MarketingSEO

25th October 2022

How digital marketing differs to traditional marketing

Traditional marketing vs digital marketing isn’t always a straightforward comparison, as many channels can overlap...

Digital MarketingHow toLiverpool

18th October 2022

How to create a successful B2B marketing strategy that works

Struggling to create B2B marketing strategies that really work? Discover how to create an effective B2B marketing strategy from the SEO specialists at...

Digital MarketingHow toLiverpool

17th October 2022

How to conduct a thorough digital marketing audit of your website

Eager to strengthen your marketing weaknesses? Discover how to conduct a comprehensive digital marketing audit of your own website from the SEO experts...

Proof that customer reviews are the worst way of judging a business

Customer ServiceDigital MarketingE-CommerceMiscellaneous

10th October 2022

Proof that customer reviews are a bad way of judging a business

Customer reviews can be pointless and a potentially damaging invention....

Content StrategyGoogleSEO

27th September 2022

Google’s September 2022 Core Algorithm Update

The September 2022 Google core algorithm update is now complete, but what is it and how does it affect my website?...

Digital MarketingSEO

21st September 2022

Digital marketing trends to get ahead of the curve

Our latest blog post on digital marekting trends that we think you need to keep on top of. ...

Digital MarketingSEO

21st September 2022

Why digital marketing is important to business owners

Our latest blog post that explores why digital marketing is important for business owners in the growing digital age. ...

Digital MarketingLiverpoolSEO

15th September 2022

What KPIs does a successful digital marketing campaign need?

Discover which digital marketing KPIs you should be including in your digital marketing campaigns from the marketing and SEO specialists at Aqueous Digital....

Optimising your current website content blog

Content StrategyDigital MarketingSEO

13th September 2022

Content Optimisation: How to improve content on your website

Increase the number of people finding your great content with content optimisation....

Content blog. Feature image for Aqueous blog on short form content vs long form content. image shows fountain pen writing on paper

Content StrategyDigital MarketingSEO

13th September 2022

Short-form vs. long-form content: Which is better for your website?

What's the right type of content for your website?...

Digital MarketingLiverpool

6th September 2022

Digital Marketing Podcasts You Need in Your Life

We asked the team at Aqueous what their favourite digital marketing podcasts are and listed them in this article. ...

Digital marketing selection blog woman using mobile to search through videos

Digital MarketingManchesterSEO

1st September 2022

Digital marketing channels: Which one should you choose?

Which digital marketing channel is right for your business?...

Digital MarketingSEOTechnology

30th August 2022

How AI is becoming more prominent in digital marketing

Using artificial intelligence to improve your marketing...

Digital MarketingManchesterSEO

30th August 2022

How to create a results-driven digital marketing campaign

How a digital marketing campaign can help you to connect with your customers...

SEO

30th August 2022

SEO for YouTube: How to optimise YouTube videos for search

Discover how to optimise your YouTube videos for SEO ...

Digital MarketingLiverpoolSEOSocial Media

24th August 2022

Top 5 Reasons Why Liverpool Restaurants Need Digital Marketing

Five reasons why your Liverpool business could benefit from digital marketing...

LiverpoolMiscellaneous

2nd August 2022

10 Fun Facts About Liverpool You Never Knew

Interesting facts about Liverpool that might take you by surprise....

Digital MarketingScams

19th July 2022

Judging small business by their reviews simply makes no sense

Fake reviews are being left on platforms like Google, Facebook and Trip Advisor ...

Man searching internet on Laptop. Aquoeus Digital Domain Authority blog. Experts in field

Content StrategyDigital MarketingManchesterSEO

15th July 2022

How to boost your website’s domain authority

Discover how you can increase your website's domain authority and why it matters...

Aqueous Digital Evergreen content blog: Evergreen forest photo image

Content StrategyDigital MarketingManchesterSEO

13th July 2022

What is Evergreen Content and why does it matters for SEO?

Evergreen Content: It’s an idyllic-sounding phrase, but what does it actually mean?...

Digital MarketingE-CommerceLink BuildingManchesterSEO

7th June 2022

Why we build backlinks to your website

Discover how to build effective backlinks...

Content StrategyDigital MarketingManchesterSEO

6th June 2022

How to develop a content strategy for SEO

How to get your content in front of the right people...

Meta descriptions words have power spelled with scrabble pieces

Content StrategyDigital MarketingGoogleSEO

5th May 2022

How to write meta descriptions

Find out what makes an effective SEO meta description...

Content StrategyDigital Marketing

13th April 2022

What role does SEO play in inbound marketing?

Our guide to using inbound marketing to increase traffic to your website...

Content is king. Typing on an old school typewriter

Content StrategyDigital MarketingManchesterSEO

13th April 2022

Content is king: What is content marketing? And how to do it right

Our guide to creating content that gets you noticed on Google...

Market research blog - interview in street with customer

Customer ServiceDigital MarketingHow toManchesterMiscellaneous

5th April 2022

Why market research is important to your business

Avoid making assumptions in marketing - know your customers needs...

History of Digital marketing feature image online shopping and ecommerce graphic

AdvertisingContent StrategyDigital MarketingE-CommerceGoogleManchesterPaid SearchSEOSocial Media

5th April 2022

How digital marketing has changed over the years

Digital marketing is everywhere, but how do we define a term that is so broad?...

Digital MarketingLink BuildingManchesterSEO

4th April 2022

Why link building is still an important part of SEO

Backlinks mean more eyes on your website’s content and greater authority...

How digital marketing can help business growth feature image

Digital MarketingManchesterSEO

24th March 2022

What role can digital marketing play in business growth?

Find out how digital marketing can boost your business...

Digital MarketingLink BuildingManchesterSEO

23rd March 2022

Why you should be assessing your competitors’ link building

Follow our guide and start building your online presence...

Content StrategyDigital MarketingGoogleHow toManchesterSEO

23rd March 2022

Creating great content: How to write for SEO

Our guide to writing great content that ranks on Google...

AdvertisingContent StrategyDigital MarketingManchesterSEOSocial Media

15th March 2022

Digital marketing strategies and why your local business needs one

Our guide to putting together a Digital Marketing Strategy for your business...

AdvertisingContent StrategyDigital MarketingManchesterSEOVideos

15th March 2022

How video content can elevate your website

Learn how engaging video content can drive more traffic and sales ...

Jack Eight Engines Thumbnail Testimonial video

Content StrategyManchesterSEOVideos

15th March 2022

VIDEO TESTIMONIAL: Eight Engines

Eight Engines director, Jack Leigh discusses his experience of working with Aqueous Digital...

Digital MarketingGoogleSEO

15th December 2021

MUM’s the Word

What does the latest Google update mean for your SEO?...

MediaCityUK view from the docks. Manchester

AdvertisingDigital MarketingManchesterMiscellaneousTechnology

25th November 2021

Is Manchester Leading The Next Digital Industrial Revolution?

The growth of Digital Industries in Manchester...

Woman getting on Manchester Metrolink Tram

ManchesterMiscellaneousTechnology

23rd November 2021

20 Top Facts About Manchester You Never Knew

Interesting facts about Manchester that might take you by surprise...

SEO

11th October 2021

Guide to Technical On-Page SEO

Our beginners guide to technical on-page search engine optimisation...

SEO

5th October 2021

How to evaluate SEO

Using meaningful metrics to see how your SEO is performing...

SEO

4th October 2021

Why is my SEO not working?

What could have gone wrong?...

How to increase organic traffic blog article feature image

SEO

4th October 2021

How can I increase my organic traffic?

Drive more customers to your business website...

Free and Affordable SEO Tools article feature image

Content StrategyDigital MarketingSEO

27th September 2021

Best free and affordable SEO tools for small business

Our Top 20 pick of the best Search Engine Optimisation tools...

Digital MarketingSEO

10th September 2021

Best SEO tools for dominating local search results

Our recommended tools for dominating local search results...

Digital MarketingHow toSEO

8th September 2021

Advanced SEO techniques to stay ahead of the competition

How to achieve outstanding results with your SEO...

SEO

7th September 2021

How to Improve Local SEO

Tips for improving your local search rankings...

SEO

19th August 2021

Common technical SEO issues and how to fix them

Don't despair, read our guide to easily correcting common technical SEO issues ...

SEO

19th August 2021

What are the benefits of local SEO?

Find out how local SEO could help your business...

SEOWeb Development

13th August 2021

Essential SEO reporting tools digital experts can’t live without

A basic introduction to best free SEO analytics tools...

SEO

12th August 2021

Local SEO vs Global SEO

The main differences between local SEO and global SEO and how to use this to your advantage...

SEO

3rd August 2021

Local SEO Ranking Factors

What you should consider when planning your local SEO strategy...

Google Ads feature image 3 strikes article

AdvertisingDigital MarketingGoogle

2nd August 2021

Google’s 3 strikes policy reserves the right to destroy your business

Google's new policy of ‘three strikes’ to enforce its advertising rules...

SEOVideos

29th July 2021

Aqueous Wins Global Digital Excellence Award

TV presenter, Andy Crane announces Aqueous Digital as winners...

SEO

28th July 2021

How to choose the right keywords for SEO

Our guide to incorporating appropriate keywords into your content...

AdvertisingDigital MarketingE-CommerceGoogle

28th July 2021

Regulating Tech Giants Makes No Sense If We Have To Pay For It

The impact of taxing large tech corporations...

Digital MarketingMiscellaneousSEOVideos

14th July 2021

Aqueous Digital wins Best Global Small Integrated Search Agency

BBC TV presenter, Owain Wyn Evans announces Aqueous as winner...

Online reviews article feature image man on laptop writing a review

Digital MarketingSocial Media

12th July 2021

Why online reviews are the worst metric to judge a small business

Find out why they are driving and rewarding the wrong behaviours...

lies, damn leis and social media feature image

AdvertisingDigital MarketingSocial Media

8th July 2021

Lies, Damn Lies and Social Media

Why you shouldnt believe everything you see on social media...

SEO

7th July 2021

What are the most important SEO ranking factors?

Our guide to the most important SEO ranking criteria...

SEO

5th July 2021

SEO best practice

Follow our simple good practice check list to get the most from your SEO...

SEO

1st July 2021

How SEO helps your business

If you want customers to find your website, SEO can help....

Digital Growth Awards 2021 Winner announcement video thumbnail

Digital MarketingSEO

25th June 2021

Aqueous wins Best Small Integrated Digital Agency of the Year

Lucy Nicholls announces best Small integrated Digital Agency of the Year...

Reputation Mgt Couple on Beach at sunset image

Reputation ManagementSEO

22nd June 2021

What is reputation management in SEO?

Managing what the public sees about your business in search results...

SEO

18th June 2021

What is local SEO?

Increasing the search visibility of your business in your local area...

Local SEO Checklist Feature image - local shopkeeper

SEO

15th June 2021

Local SEO Checklist

Achieve maximum local visibility for your business...

Reputation Management peaceful river image

Digital MarketingReputation Management

9th June 2021

How online reputation management works

Are business owners powerless to address damaging online content?...

Digital MarketingMiscellaneousPaid SearchSEOVideos

28th May 2021

Aqueous wins Best Integrated Search Agency

Jenny Powell announces European Search Awards, Best Search Agency Winner ...

Can I do SEO myself? Woman at Laptop feature image

How toSEO

20th May 2021

Can I do SEO myself?

Our tips on what you should first consider...

SEO

18th May 2021

Why local SEO is important to your business

Our guide to ensuring local customers find your business first...

How toSEO

17th May 2021

How to build an SEO strategy

Our simple guide to putting together a robust SEO strategy....

Aqueous Digital team in Sutton Weaver office

SEO

12th May 2021

Should I hire an SEO company?

Our simple guide to choosing the right SEO company for your business...

Aqueous Beginners Guide to SEO featured image

How toSEO

6th May 2021

What is SEO?

Our beginners guide to Search Engine Optimisation (SEO)...

Keyword stuffing feature image. Scrabble pieces

GoogleSEO

6th May 2021

Can you get a keyword stuffing penalty from Google?

Keyword stuffing is the overuse of a word or phrase to manipulate search results...

Advertising

5th May 2021

The Government is spending £320million on Media Buying services

British Government issues largest advertising contract since WWII...

SEO

28th April 2021

How long does it take for SEO to work?

Why you don't see results instantly...

SEO

28th April 2021

What is technical SEO?

Fine-tuning the technical aspects of your website to increase page rankings...

Jonathan Guy Reputation Management Video

Reputation ManagementVideos

20th April 2021

VIDEO: Reputation Management

Aqueous Digital MD, Jonathan Guy talks about his approach to Reputation Management....

Scams

7th April 2021

The Scammers at World Business List are at it again

World Business List Scam...

Advertising

25th March 2021

Can Freedom of Speech Exist Without a Level Playing Field?

Recovery Campaign advertising rejected by media owner...

GoogleLink BuildingSEOVideos

15th March 2021

VIDEO: 3 Rules of Google

Managing Director, Jonathan Guy talks about his 3 rules of Google...

Content StrategyLink BuildingSEOVideosWeb Development

15th March 2021

VIDEO TESTIMONIAL: Chemiteq Oxyl-Pro

Chemiteq Director, Angela Riding discusses her experience of working with Aqueous Digital....

Customer ServiceDigital MarketingMiscellaneousPaid SearchSEOSocial MediaVideos

15th March 2021

Aqueous Digital Wins Best Integrated Search Agency

Owain Wyn Evans announces UK Search Awards 2020, Best Search Agency winner...

Content StrategyGoogleLink BuildingSEOVideos

15th March 2021

VIDEO: The Importance of Google EAT

Aqueous Digital Managing Director, Jonathan Guy talks about Google EAT and its importance in Search Engine Optimisation (SEO)...

Content StrategyDigital MarketingSEOVideos

15th March 2021

VIDEO: Content Strategy and SEO

Jonathan Guy, Managing Director of Aqueous Digital, talks about Content Strategy and its importance in Search Engine Optimisation SEO....

Content StrategyLink BuildingPaid SearchSEOVideos

15th March 2021

VIDEO: Aqueous Digital – Search Never Sleeps

Every day, millions of people search online for businesses like yours. Will you be the first to be found?...

Content StrategyDigital MarketingLink BuildingSEOVideos

15th March 2021

VIDEO: Why do you need a content strategy?

Ian Bold, Sales Director talks about content strategies in SEO....

Are your furloughed staff binge watching TV and eating snacks?

Digital MarketingMiscellaneous

7th April 2020

What are you doing with furloughed staff?

As the country enters the third week of lockdown, with people being advised to stay at home to stop the spread of infection,...

Search Never Sleeps Lady in Car on Phone news story

Advertising

9th April 2020

Prepare for actions to be judged during this crisis

We’ve talked recently about ‘How not to advertise in a crisis’ as far too many people were thinking that it made sense to...

Google

4th May 2020

What would you do if Google wasn’t there?

Here is a question to mull over; what would you do if Google collapsed? If it simply wasn’t there one morning, gone forever...

Advertising

2nd March 2021

What if the Government’s advertising is wrong?

You would have to have been living on a different planet if you’ve failed to see the Government advertising campaigns that have been...

Search Never Sleeps Female on laptop at home news story

Technology

19th February 2021

When is a choice not a choice? When it’s a cookies pop up

In May 2012 it became law across Europe that websites needed to include a cookies policy and provide users of that website with...

Scams

14th February 2021

Received a demanding email from Domainregistercorp? It’s a scam

Here’s another in a long line of scams that has hit our desk....

Government Coronavirus Advertisement 'i' newspaper 20th January 2021

Advertising

26th January 2021

Government Coronavirus advertising is pushing the boundaries

As I reported last week, the Government has now spent in excess of £100 million on advertising since the start of the Coronavirus...

Social Media

10th August 2020

Social media and why it should not be ignored

Social Media channels such as Facebook, LinkedIn, Twitter and Instagram have proven to be the most effective digital marketing tools for reaching out...

Reputation Management

18th January 2021

When Online Reputation Management is nothing of the sort

Few things annoy me more than deceit and misrepresentation, so when I received two identical ‘reputation management’ emails this week, seconds apart, I...

Search Never Sleeps Lab technician searching on phone news

Advertising

8th January 2021

Legal, Decent, Honest & Truthful still apply especially in a pandemic

Apparently, we will believe anything we are told by advertisers. This isn’t a modern day issue, it’s been around since the first peddler...

Link BuildingSEO

17th August 2020

The importance of internal link building in SEO

If you already understand SEO, then you’ll understand the importance of content and link building for increasing the visibility of a website in...

Paid Search

14th December 2020

How we were hoodwinked into paying for clicks

When did we allow ourselves to be convinced that we should pay for a click? After all, what is it that makes a...

GooglePaid Search

11th December 2020

Is this the beginning of the end for Google Partner Programme?

Back in 2013, when there were just three of us working in this business, we were delighted to be awarded Google Partner status....

SEO

27th August 2020

How do you find the right keywords to target?

If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords...

AdvertisingPaid SearchSEO

26th April 2021

SEO vs. PPC

How do you decide which is the best strategy?...

Social Media

3rd December 2020

Can social media marketing hurt your website?

According to a recent Global Digital Report, more than 3 billion people around the world now use social media, which is a 13%...

Content StrategyDigital MarketingSEO

1st September 2020

Why good quality content is important for SEO

One important strategy that has known to be effective for enhancing your SEO is high-quality content. Therefore, we have assembled the reasons why...

Email Marketing wherever your customers are

Digital MarketingSpam

30th November 2020

How to guarantee I won’t read your email

It might seem an unusual title for a blog post, but it’s about time this issue was addressed. Every week I receive more...

GoogleSEO

19th November 2020

Does Google Search Console show Organic or Paid traffic?

Google Search Console shows organic data for all data sets, apart from impressions...

SEO

7th September 2020

How important are Featured Snippets in SEO?

Even if you know nothing about SEO, it’s highly likely you’ll have come across featured snippets before whilst searching on Google. Featured snippets...

Online Security

11th September 2020

What Is Your Digital Footprint?

Everyone who uses the internet has a digital footprint. From simply visiting a website to being active on social media, every single piece...

Scams

12th November 2020

C.C. COMMERCIAL CONDUCT SOLUTIONS LTD at it again

It looks like our old friends at Commercial Register are up to their tricks again, once again pursuing people with the threat of...

Digital Marketing

24th May 2018

Instagram for Business: Why It Should be in your Social Strategy

Instagram’s visual nature and huge base of highly engaged users makes it the social media platform that your business won’t want to miss...

Search Never Sleeps Female at tram stop SEO

Digital Marketing

11th November 2020

Why local search should be more of a focal point for your marketing campaign

In a world that is constantly connected, local businesses should prioritise local search in their marketing strategy. With mobile search long since having...

SEO

16th November 2020

Here’s how we helped one company recover after a website move [infographic]

Not every website move goes as planned. Every day hundreds of thousands of new websites are unveiled and whilst many go smoothly, occasionally...

Social Media

2nd July 2018

Do you know how your kids use social media?

I thought it would be an interesting exercise to write a piece about how kids use social media as it’s very much in...

Mobile

14th July 2018

A simple guide to the Google Mobile Index

In 2016 Google implemented its mobile first index, a development that strived to make the web more mobile friendly and keep up to...

Content StrategyDigital Marketing

4th November 2020

Why not all content on your website has to sell

Imagine, if you will, that your website is an iceberg…. Above the waterline, shimmering in the bright sunshine, are the pages of your...

E-Commerce

26th October 2020

How beneficial is added text on e-commerce websites?

When it comes to SEO, the importance of good quality content has been stressed countless times. Good quality content helps to bring more...

Scams

14th August 2018

World Organization for Trademarks WOTRA is a yet another scam

Like buses, you wait for ages and then two turn up in quick successions. Having written about World Business List/Global Business Registry just...

Online Security

13th September 2018

Would someone please tell GoDaddy the S in SFTP is for secure?

Let us begin a preface before this by describing what SFTP and FTP actually is. FTP stands for File transfer protocol, and, in...

Link Building

21st October 2020

Can Your Website Rank Without Links?

Buildings links was once the staple of ranking in search engines but for the past few years, Google has been advising marketers to...

Digital Marketing

14th October 2020

The True Value of Investing in a Digital Marketing Company

Getting more clicks through to your website, gaining followers on social media and moving up Google’s ranks are all valuable and measurable digital...

SEO

24th September 2020

Why we don’t scream and shout when our customers are number 1

When the team were preparing their monthly reports recently, we were taken back by just how many of our customers are occupying top...

Link Building

8th October 2018

Google is attacking Link Building again and PBN’s are in the firing line

It’s been a while. The last Google Penguin update was officially in October 2016 and since Google folded the Penguin updates into their...

Scams

17th October 2018

Domain Name scams are still worrying business owners

A new scam is doing the rounds and the culprits are called UK Domains Trademarks...

Digital MarketingGoogleSEO

2nd October 2020

Google My Business: What is it and why you should be using it

Google My Business is arguably the most essential piece of business marketing for local businesses in this digital age… and it’s FREE so...

Technology

30th June 2017

Photobucket have made a lot of people very angry….

It doesn’t take much to make the internet angry these days but even so, this latest stunt from Photobucket takes some beating. At...

SEO

10th November 2017

5 SEO must read books for 2018

One of the most vital aspects of promoting your business is to ensure you have a good SEO strategy. The problem is that...

Anger and frustration over poor communication

AdvertisingContent StrategyDigital Marketing

6th April 2020

Why the tone of your message means more than the content

We are all getting emails in the inbox currently that talk about COVID-19. Some are from firms we haven’t dealt with for years...

Paid Search

22nd February 2017

Google testing new subtler Adwords format

I spotted this yesterday but was on the way out of the office so didn’t get a chance to chronicle the change. We...

SEO

15th November 2017

Will Google ever be toppled from the top of the tree?

With the act of searching online now more often than not, being referred to as ‘googling’, it’s difficult to imagine a time when...

Scams

29th March 2020

Beware of scam trying to defraud your business

...

Digital MarketingGoogle

27th March 2017

How to Optimise Local Business Listings for ‘Near Me’ Searches

Is your local business website optimised for ‘near me’ searches? If not you could be missing out on a whole lot of relevant...

Digital MarketingLink BuildingSEO

30th March 2017

And finally, it’s goodnight from DMOZ

DMOZ used to be the holy grail in SEO. Getting a link from DMOZ meant your website would rank higher and it was...

SEO

23rd September 2016

What does Google advise when you are looking for SEO?

We’ve written before about ‘how to find a good SEO firm’ and despite that article being a couple of years old now, the...

Customer Service

29th November 2017

Photobucket: A lesson in how not to treat your customers

Back in July the internet world woke up to find that the images that should be showing on bulletin boards, blogs, forums and...

Advertising

3rd October 2016

Is Google really all about advertising?

In a strange turn of events last month Google appears to have published this message; In a world where everything seems to be...

Social Media

13th May 2016

Why did Twitter do this to our traffic?

You know, for a moment I almost started to believe that we were popular. It started slowly on 28th April when our impressions...

Paid Search

12th November 2018

4 Tips for Using the New Google Ads PPC Dashboard

In July 2018, Google began updating the PPC dashboard on Google AdWords whilst transitioning to new Google Ads format. The overarching view was...

Spam

31st May 2016

How to get round the TPS regulations – simply offshore your spam phone calls

It had to happen sooner or later and today it did. I’ve just fielded a call from someone who told me that ‘someone...

Online SecurityScams

12th October 2016

Don’t be fooled by Domain SEO Service Registration Corp

Domain SEO Service Registration Corp scam emails. UPDATED April 2017...

Paid Search

9th June 2016

20 simple tips to optimise your PPC campaigns

Targeting the people who want the products or services you sell is fundamental to online marketing, and Pay Per Click (PPC) is a...

SEO

9th May 2017

AMPing up your website’s mobile speed in 2017

Could AMPing up the speed of your website’s content give you the edge over your competitors? Did you know that all around the...

SEO

10th June 2016

Our top 5 favourite SEO checklist infographics – the best of the best

With so many SEO ‘experts’ around these days it can be hard to determine whether the advice you are being offered is any...

Social Media

2nd December 2016

Facebook launches “Workplace by Facebook”. Will YOUR company “like” it?

After almost 20 months in beta testing, Facebook has quietly launched its new platform that promises to “change the way you work” –...

Online Security

14th June 2016

How do most hackers get into your computer?

It seems like hardly a day goes by without another story of a data hack or breach and for most businesses this is...

Digital Marketing

22nd March 2015

Why firms like ours won’t update your website for free

There has been a lot of noise in the online space recently following Google’s decision to send out warnings ‘en masse’ to website...

Customer ServiceDigital Marketing

27th March 2020

How should you communicate with customers during COVID-19?

During the current Coronavirus ‘COVID-19’ crisis, there is a lot of noise and confusion and, it seems, fewer and fewer places to turn...

Customer Service

15th June 2016

Mythbusting Customer Service; less is definitely not more!

Have you ever been in the situation where the phones go quiet and you assume it’s because all your customers are so happy...

Spam

7th July 2015

Here comes more snake oil…..

I wrote back in March last year about the latest emails from snake oil salesmen trying to sell the unsuspecting ‘some SEO’. Like its...

Social Media

21st February 2017

Social Media from a Millennial’s point of View

This article was triggered by a conversation I was having with someone about the use of social media by different socio-economic groups. The...

Advertising

15th July 2015

The Phone Book finally commits suicide

The death of printed directories has been forecast for some time now but despite these predictions they have steadfastly refused to go away....

Link Building

14th July 2014

A quick guide to SEO Penalty Removal

There’s nothing quite as soul destroying as waking up to find an email from Google saying that they have detected ‘Unnatural Links’ pointing...

Social Media

2nd January 2014

Bye Bye Facebook… It was nice knowing you!

We’ve been talking about the decline of Facebook for a while now, and it seems we’re not the only ones, as a new...

Content StrategyDigital MarketingSEO

20th March 2015

Poor Quality Content Behind Killer Headlines

SEO trends come and go in waves and right now we’re on the crest of the ‘killer content’ wave. Of course this isn’t...

ScamsSEO

3rd January 2014

Seriously spammers, why do you bother?

We regularly hear that times have changed and that SEO has moved on; that the old tactics no longer work and that we...

Social Media

25th July 2014

Why Twitter’s Advanced Search is a #fail

Don’t get us wrong, we at Aqueous love Twitter. We use it extensively for both our own business but more importantly for our...

Digital Marketing

6th January 2014

Our 2014 Predictions

Predictions are incredibly hard. Either you get it spot on and appear to be prescient or you are so wide of the mark...

GoogleSEO

1st April 2015

Google’s April Fool’s joke isn’t funny for some

In an interesting diversion today Google announced Panda 5 and Panda 6 but it’s not quite what you might think. In an attempt...

Social Media

23rd January 2014

Why Facebook is doomed

It may seem like we have something against Facebook but that’s not the case. It is now, and is likely to remain for...

E-Commerce

31st July 2014

Has eBay lost the plot?

I’m sure you remember eBay as the go to ‘online marketplace’ to sell all the things you no longer had a use for...

Search Never Sleeps Farmer with Cow news story

Digital Marketing

6th February 2014

The power of testimonials

Everybody likes a bit of praise now and again, and it becomes even more powerful when it is completely unexpected. At Aqueous we...

Social Media

31st January 2013

Why is Facebook losing users?

Facebook is immense. It is an international phenomenon with over 800 million users worldwide and seemingly continuing to grow at a record pace....

SEO

26th May 2013

Why Google is not a level playing field

Google has long maintained that its search engine results pages (SERPS) are designed to display the best matches for an individual’s search. The...

Technology

22nd May 2012

Who’s afraid of the cookie monster?

Not you? Well perhaps you should be. On May 26th 2012 the moratorium for introducing this legislation runs out and we’re all supposed...

Paid Search

22nd January 2013

Is your quality score too sticky?

Quality scores in Google PPC campaigns can be a complete pain. Everyone wants to get a better quality score but sometimes no matter...

Social Media

3rd June 2012

Facebook flop was utterly predictable

There has been an outcry over the past week as the over-hyped Facebook IPO exploded onto the stock market and then proceeded to...

SEO

14th October 2011

Did Google’s profits increase despite the recession?

There has been a lot of speculation and column inches today about Google’s latest quarterly revenue results, which have now reached the giddy...

Social Media

1st February 2013

Why Facebook numbers still disappoint

It might seem like we don’t like Facebook but that couldn’t be further from the truth. It is an excellent platform and probably...

GoogleSEO

8th May 2012

Penguins, Pandas and your website – should you be worried?

We’ve been inundated with emails and calls from clients asking us about the impact of the latest Penguin update from Google, and as...

Social Media

22nd August 2012

Sorry Facebook, we were right

To quote from our earlier post at the start of June “We queried the logic of this float and the price in March...

Social Media

28th June 2011

Time to abandon Facebook?

Last month saw a surge in audiences to both Facebook and Twitter, but the most astonishing fact to come out of the latest...

Online Security

11th September 2013

Why Apple’s fingerprint iPhone is a step too far

Yesterday, surrounded by all the trappings we have come to associate with a new Apple product launch, the company unveiled the iPhone 5S...

Social Media

29th June 2011

Google takes on Facebook

Launching with four new products that Google hopes can take on Facebook, the internet giant revealed today that it believes that it has...

Miscellaneous

3rd February 2013

Is this a quick and easy way to drive traffic to your site?

Earlier this week one of the friends of the business posted a link on Facebook to this website . . We’re not going...

Social Media

30th June 2011

Justin Timberlake buys MySpace. So is he mad or brilliant?

The news today is that Justin Timberlake has joined up with a California Based Digital Agency, Specific Media, to buy what’s left of...

E-Commerce

24th October 2012

Argos are taking one third of their revenues online: how about you?

It was announced today that Argos are about to restructure or close around 75 of their network of stores in the UK as...

Technology

7th July 2011

Facebook team up with Skype to offer Video Calling

Well, it’s official, Facebook announced yesterday their link up with Skype in a venture that sees the Social media giant attempt to take...

Technology

14th June 2013

How dangerous is Google Voice Search?

‘Daaaad’ came the cry from the office, ‘what’s sex dot com?” . Trust me, these are not words that you either expect or...

Technology

22nd July 2011

New survey shows Britons get upset when deprived of their internet

A recent survey entitled ‘Digital Selves’ by Intersperience, a consumer research company, has found that over half the people interviewed for their survey...

SEO

12th November 2012

The A-Z of Google Autocomplete

We have compiled a complete list of the Google Autocomplete results for the letter A-Z as of 09/11/2012 working from a fresh browser...

Technology

26th August 2011

An Apple a day keeps the stock market at bay?

It was quite interesting to see the stock market movements yesterday as they caught up with the news of Steve Jobs resignation as...

Content StrategyDigital MarketingSEO

4th February 2013

This is original content, but is it any good?

We’re continuously told that to differentiate in the digital marketplace you need to produce original content. Google even produced a list in 2011...

SEO

13th October 2011

SEO and the Marketing Mix

SEO | Marketing Mix | Marketing Strategy One of the questions we are frequently asked is ‘Where should SEO fit within my Marketing...

Link Building

14th November 2012

Just how important are backlinks?

We’re often asked by clients about the value of getting good backlinks to their site and our advice doesn’t change. For your site...

SEO

15th June 2016

The secret to ranking number one for any keyword on Google

Do you want to know the secret to ranking #1 for any keyword at any time? Would you like to know what Google’s...

Female at tram station searching the internet on a phone

SEO

18th December 2012

No wonder SEO has a bad name

I suppose we should preface this piece by saying that no one is perfect. We’re certainly not and we understand that times are...

Social Media

21st October 2011

How to destroy your brand reputation in just 14 minutes….

This morning, like many other hopefuls, we dutifully logged onto the Ticketmaster website with a hope of getting tickets for the much anticipated...

Social Media

7th February 2013

Friends not on Facebook? Perhaps they are just too busy…

New research issued by Pew Research in the United States found that almost two-thirds of Facebook users have taken a break of several...

SEO

8th November 2011

Lies, damn lies and statistics….

We were interested yesterday to read a news story on www.searchengineland.com which highlighted the latest piece of research from Webmarketing 123 called “2011...

SEO

17th June 2013

Is this the beginning of the end for Google?

As long as we can remember, Google has been the top dog for search in the UK. Do you remember what it was...

AdvertisingDigital MarketingSEO

17th November 2011

Why the internet failed to kill Yellow Pages, at least not yet

Right up to the end of the twentieth century Yellow Pages in the UK held a special place in the fabric of British...

E-Commerce

10th January 2013

Is the new Google shopping anything more than a way to increase their quarterly earnings?

American retailers are complaining that they have been priced out of the market by this move and that it helps only the larger...

SEO

18th November 2011

So why should my business worry about Google Panda update?

Quite simply the Google Panda updates during 2011 have proved to be a game changer to anyone trying to optimise their website. Google...

Google

8th February 2013

Everything that can be invented has been invented; or has it?

The headline of this article is a really famous misquote, yet thanks to the internet it still persists today. It is attributed to...

Advertising

21st November 2011

I predict 13 changes…

Back in 1983 David Ogilvy wrote a seminal text called simply ‘Ogilvy on Advertising’ in which he detailed the experience he had gleaned...

Google

17th January 2013

Is Google evil?

Recently we’ve read a lot of invective online against Google, mainly by people whose sites have been hit by Panda or Penguin updates...

Social Media

20th December 2011

Just how powerful is Social Media for getting customers?

At Aqueous Digital we have long acknowledged the power of Social Media but historically it has been a nice to have rather than...

Aqueous Digital discusses the closure of DMOZ

SEO

12th September 2013

How to find a good SEO company

There have been quite a few articles on this subject over the years; trust me I’ve read most of them, yet very few...

GoogleTechnology

20th January 2012

So when exactly is $10 billion not enough? When you’re Google, that’s when…

It was quite interesting to see that Google’s share price plunged by more than 10% shortly after they had released their latest trading...

Social Media

8th February 2013

What’s on your timeline Mr Policeman?

If you choose to use Social media in your business then one of the golden rules is to make sure you know what is being...

Social Media

24th January 2012

Is Timeline on Facebook a dangerous step too far?

We’ve been monitoring the developments on Facebook recently and like many of you we have been playing with the new Timeline feature. Once...

GoogleLink BuildingSEO

21st June 2013

Seriously Google, where did that come from?

We’ve been working with a client trying to clean up their backlink profile for quite some time now and have been successful so...

Social Media

7th March 2012

Facebook: Over hyped? Over valued? Over subscribed?

As many of you are probably aware, Facebook, the largest social networking service with more than 845 million active users, has recently unveiled...

Social Media

9th February 2013

Facebook will soon know where you are all the time

In a quite astonishing Orwellian twist a report this week in the Telegraph suggests that Facebook are about to launch a location app...

GoogleSEO

16th March 2012

Google set to change the way we search…

For as long as it has been about, Google has been providing us the best possible results for the search term we have...

Advertising

23rd January 2013

David Cameron inadvertently proves offline advertising works

Whilst the news wires are abuzz today with talk of his big European speech we’re more interested in David Cameron’s positive affirmation of...

Search Never Sleeps Man in Baseball Cap on tablet SEO News Story

Social Media

22nd March 2012

What about you? An image of your digital life.

Most of us spend a large amount of time using social networking websites or browsing youtube, and have done for several years… But...

Social Media

19th February 2014

Why Facebook is missing out on our clients advertising spend

Over the weekend I spotted an article in the Telegraph which suggested that small businesses in the UK simply don’t need to have a...

Technology

24th January 2013

Want to buy a pre owned digital download? One careful owner, hardly played…..

Sounds fantastic? It shouldn’t as it’s already here in the States. A new startup called ReDigi has launched in America and is planning...

Online Security

11th February 2013

Is Wordpress under attack?

Is it just us or is Wordpress having a hard time? We’ve noticed a number of updates to the Wordpress platform over recent...

Online Security

25th January 2013

Sony fined £250,000 but could your business be next?

The Information Commissioners Office (ICO) yesterday handed down a quarter of a million-pound penalty to Sony following a breach of the Data Protection...

SEO

29th July 2013

We warned about it, and here it is….

Google have just updated their Webmaster guidelines and the entire SEO community is abuzz with what this will mean for companies going forward....

Content StrategyDigital MarketingSEO

28th January 2013

Does a blog a day make any difference?

Two weeks ago we posed the questions, ‘Does a blog a day make a difference’? and to find out we resolved to blog...

E-Commerce

14th February 2013

Google shopping – a licence to print money

Yesterday saw the introduction of the new Google shopping channel in the UK, bringing a development from the US over here for the...

SEO

29th January 2013

What is Google up to now?

If like us you tend to watch your search engine positions on a regular basis then you may have noticed a few changes...

SEO

9th October 2013

Google changes the game with Hummingbird

The introduction of the Hummingbird update at the start of September has changed the way search is configured and delivered on Google. ....

SEO

30th January 2013

Google’s top tips for a better website

One of the questions we get asked all the time is ‘what could we do to make our website better’? In many cases...

E-Commerce

15th February 2013

So, have you changed your shopping habits yet?

The new Google Shopping channel arrived and so far we’ve seen a mixed reaction. You could be excused for not seeing at first...

GoogleLink BuildingSEO

14th August 2013

New Manual Actions warning lets Google warn you about bad links

Finally, after what seems like years of writing about how inflexible Google’s actions against websites have been, we see a ray of light...

Paid Search

16th February 2013

All change again for Google Ads

From what we understand all Google PPC campaigns will be switched to ‘Enhanced campaigns’ as of mid-2013 and it’s basically a way of...

SEO

25th August 2014

If you think SEO is dead, try ranking your website without it

I’m getting really tired of articles proclaiming ‘SEO is dead’ and offering up the ‘next big thing’ as the panacea to all ills....

Miscellaneous

17th February 2013

Share the love for Ray Bethell

As it’s Sunday it’s time to sit back, relax from the digital world and admire the skill evident in this kite show by...

Online Security

2nd February 2013

Facebook privacy is still just a myth

Lots has been written about privacy settings on Facebook and every now and again you see a spate of people sending round public...

Social Media

19th February 2014

Facebook can no longer be trusted

It’s no secret that I’ve had a downer on Facebook since the floatation back in 2012 and in fact published this in March...

Miscellaneous

18th February 2013

Banks are using weasel words to hike profitability

We received a letter over the weekend from one of the banks advising us that the interest rate for purchases and balance transfers...

SEO

28th July 2015

What to do if you see ‘Googlebot cannot access CSS and JS files’

Many webmasters have started to see the appearance of a rather disturbing warning message from Google in their emails recently. The message essentially...

Online Security

21st February 2013

The war against cyber-criminals

We’ve all received spam e-mail at some point, from bogus sales pitches to making thousands in a matter of days, getting ripped in...

Social Media

26th February 2014

From zero to spam in just seven weeks on LinkedIn

At the turn of the year I created a new LinkedIn account as a bit of an experiment. The idea was to use...

Search Never Sleeps Man at art gallery on tablet news

Content StrategyDigital MarketingSEO

5th February 2013

Content is king. Again.

Back in the early days of SEO the mantra was ‘content is king’ and clients were always advised that the best way to...

Google

22nd February 2013

Interflora wiped out by Google

In an astonishing development over the past two days, Interflora, the flower delivery website has disappeared completely from the Search Engine Results on...

6th February 2013

How to dodge the bullet from Google Panda #25

Okay so we have only just had Google Panda #24 and Panda #25 is no doubt just around the corner, but what and...

Spam

6th October 2014

Stupid spammers are simply giving SEO a bad name

"client sites get this type of muck thrown at them every day and frankly it is simply giving SEO a bad name"...

Online Security

6th February 2013

Phishing is getting more personal

We’ve long been aware of phishing scams that target your bank details and no doubt we’ve all seen some fairly convincing ones as...

SEO

25th February 2013

Is the Interflora penalty a one off?

Last week Google unceremoniously dumped Interflora out of its index and a search for the company name today shows that the penalty still...

GooglePaid Search

10th March 2014

How Google changes could kill your PPC

You may have noticed Google’s new Search Engine Results Page layout, which went live across the UK on 4th March 2014, which clearly...

Digital MarketingGoogleSEO

26th February 2013

Since when did Google become our censor?

Largely unnoticed by most people, Google has recently become the censor of what it considers right and wrong. Unknown to most people and...

Content StrategyDigital MarketingGoogleMobileSEO

31st March 2015

Which will Google rank better, great content or mobile responsive?

Over the past couple of days there has been an enormous amount of additional content written about the upcoming change to the way...

Advertising

27th February 2013

Why tablets are fuelling the rise in gambling adverts

If you watch TV late at night, particularly the lesser known digital channels you can’t fail to have noticed the proliferation of gambling...

GoogleSEO

20th March 2014

Google Title Update changes how your site appears in search

Google have updated the way they show your title snippet in the Search Engine Result Pages, calculating based on pixel width rather than...

SEO

4th March 2013

Interflora are back but there’s a twist

Over the weekend Interflora started to reappear in searches for their brand name and more crucially the keywords that drive the most revenue, although further down the...

GoogleSEO

8th October 2014

Google claims credit for knowledge the world over

Here’s a really great example of why some publishers are getting frustrated with Google; minutes after the Japanese GP finishes this is the...

GoogleSEO

5th March 2013

Porn stars cover up, but just for Google

Well, it’s official, if you are looking for unfiltered search results then Google is most definitely NOT the place to go. Following on...

Miscellaneous

10th February 2013

Something in the air…

As it’s Sunday, you should relax and enjoy something soothing. I’m reminded of this song by Thunderclap Newman as with the enormous speed...

Spam

21st March 2014

Snake Oil salesmen are still at it

Seriously, you couldn’t make this up. I know that even Google gets these every day but come on chaps, give us a break!...

SEO

8th March 2013

Why SEO companies don’t work for free

This week has been an interesting one in the world of SEO. A quiet start to March for the SERPS has meant that...

Mobile

13th May 2015

These lies are getting ridiculous…

Yesterday I wrote an impassioned piece for the Huffington Post which argued that unless people in the Digital arena stopped peddling lies about...

GoogleLink Building

9th March 2013

Sorry Google but you are wrong on link building penalties

Back in the mists of time Google submitted a patent on their Search Engine algorithm and within that lies one the secrets of...

Digital MarketingLink BuildingSEO

24th March 2014

Why anchor text is killing your website

We’ve been busy recently working for a range of clients, all of which have one thing in common; their sites have been hit...

Technology

10th March 2013

Google Glasses – is this really the future?

Google unveiled how their new Google Glasses will look recently and you can see a video explaining what they are and how they...

SEO

20th October 2014

It’s official – the Penguin is back

The summary so far therefore is that despite the change, nothing has changed....

Miscellaneous

11th March 2013

Douglas Adams was right

Today’s Google doodle celebrates what would have been the 61st birthday of Douglas Adams. Most famous for The Hitch Hikers Guide to the...

Link BuildingSEO

7th April 2014

The Ever-Changing World of Link Building

Link building is dynamic and ever-changing, but it is still an integral part of any form of digital marketing, and should be one...

Social Media

15th March 2013

You Are What You ‘Like’

New research from the University of Cambridge has shown that you may be revealing more than you think simply through your Facebook ‘likes’...

SEO

21st June 2017

Spike in 404’s in Search Console. Should I be worried?

404 Errors usually occur when the webpage you were trying to access cannot be found on the server. This is caused by either...

SEO

18th March 2013

Further proof that a Google penalty is just wrong

A great story surfaced on Friday highlighting just why Google’s current approach to policing backlinks is so wrong. The story in Search Engine...

Advertising

7th April 2014

Pinterest Introduces Advertising through ‘Promoted Pins’

Pinterest advertisers could start paying for promoted pins as early as the end of this month, according to a report from the Wall...

Technology

19th March 2013

Going full circle back to the humble wristwatch

Not so long ago we were chatting on a night out with some friends and the discussion veered round to the impact of...

Technology

3rd February 2015

Does anyone know what Google Terms & Conditions let them do?

It’s a familiar process and many of us do it every week. You download something or log into something and you are faced...

Content StrategyDigital MarketingLink BuildingSEO

27th March 2013

Why content is the new link building

One of the jobs of an SEO is to optimise a client’s site and pages so that they rank in Google, but far...

Social Media

8th April 2014

We’ve Reached 100 Likes, But You Probably Can’t See This

EDIT: November 2015 – we are now 18 months on from this original post and we have reached a grand total of 104...

Digital MarketingSEO

3rd April 2013

Three good reasons we will not be guest blogging

Every year there seems to be a new ‘trend’ in SEO and currently that trend appears to be guest blogging. We are hearing...

Google

4th August 2015

Google knowledge boxes are not always the authoritative answer…

Of later there have been more and more instances of Google dominating particular search results with what are supposedly the ‘definitive’ answers. As...

SEO

18th April 2013

Is this the future?

Over recent weeks we have seen an acceleration of the trends which people have been reporting since the middle of 2012, where the...

GoogleLink BuildingSEO

15th May 2014

Why Google’s link penalties are stupid, pointless and damaging business

We are getting used to having to clean up backlinks now and like most other decent firms out there we follow a rigorous...

SEO

29th April 2013

Why SEO is now a dirty word

It’s been an interesting few weeks here at Aqueous; we’ve taken some more new clients on board and have spent a considerable amount...

SEO

13th March 2015

Google changes to mobile rankings brings the snake oil salesmen out again

It is endlessly fascinating to see how the SEO industry reacts to changes which Google makes to the way they rank sites. In...

Link Building

1st May 2013

How to spot a bad backlink

One of the most popular questions recently has been ‘have I got any bad backlinks?’ and the answer inevitably, no matter which client...

Spam

22nd May 2014

Seriously, this spam is good!

Every day we get spam in the inbox; it’s a sad fact of life. If it were paper based junk mail then by...

SEO

17th May 2013

Why you should be very afraid of Google’s next move

This week Google’s Matt Cutts released a new video on the Google YouTube channel which you can watch here; . . A...

Online Security

16th June 2016

Do you know who is watching you online?

As you read this article, you are being watched. Whether you like it or not, it’s a fact of modern life. But do...

GoogleSEO

17th March 2015

Is organic traffic a right or a privilege?

UPDATE: 17th March 2016 Exactly one year on from this post I have been amazed by how much (and how little) everything has...

SEO

24th May 2013

Why Google is killing UK SMEs

We warned recently about Google’s upcoming changes to its algorithm and we forecast that these changes would make all previous changes look like...

Digital Marketing

17th June 2014

Why does Google hate this website?

We run a website for a client which is very, very specific. It only does one thing and it’s an information site. ....

SEO

4th August 2015

How do I make my site appear first in Google Search results?

We get asked this question more than pretty much any other question and it seems we are not alone. Google also get asked...

Scams

23rd June 2017

Commercial Register Scam: what to do if they’re chasing payment

I first wrote about this particular issue in February of this year in an article entitled 10 reasons why Commercial Register is a...

Search Never Sleeps shopkeeper on mobile phone behind alcohol counter news story

Link BuildingSEO

2nd July 2014

Negative SEO does exist and here’s the proof

One of the most asked questions from clients over the last few months has been “Do you think we have been hit by...

Search Never Sleeps Female in City Centre at night searching on phone SEO News Story

SEO

22nd June 2016

5 years on, how has search and SEO changed?

Today, Aqueous Digital celebrates its 5th birthday. It’s quite a milestone; five years is a long time in the world of digital marketing....

Digital Marketing

4th September 2015

Why statistically, the chances of you reading this are near zero

I was struck recently by a very interesting ‘Whiteboard Friday’ by the admirable Rand Fishkin over at Moz.com entitled “How to Get Content...

SEO

16th March 2018

Is Bing the search engine for the future?

With Bing usage reportedly gaining traction, we take a look at how popular Microsoft’s search engine really is, how they’re winning more users...

Google

11th September 2015

Google knowledge boxes are still experiencing problems

I’ve written a lot about how Google knowledge boxes are a more and more frequent visitor to our search results and in a...

Scams

27th February 2017

10 reasons why Commercial Register is a scam

[UPDATE June 2017 – we’ve just added a new article about this here which tells you what to do if they demand payment. Summary;...

Social Media

10th July 2013

If children are our future it looks pretty good to me

I spent a very interesting day today up at Saints Peter and Paul’s Catholic Sports College in Widnes at a Year 10 Careers...

Paid Search

18th September 2015

Money for nothing and your clicks for free

I don’t remember the exact date the paradigm changed but I do recall it was sometime in the early 2000’s. That was the...

Advertising

25th March 2020

How not to advertise in a Crisis

I could see their logic. Lots of people are going to die from COVID-19 so why not do a targeted Facebook advertising campaign?...

PrivacyWeb Development

23rd September 2015

Pop up’s are a scourge and a curse on the face of the internet

It can’t be just me but recently I’ve noticed a lot more pop ups when I visit websites. You know the feeling; you...

GooglePaid Search

22nd March 2018

Is Google going to make you pay for its Keyword Tool?

It might not be the way Google intended it but the latest announcement from Google about its Adwords platform has left some commentators...

Privacy

9th October 2015

The secret iPhone setting that tracks your every move

If you are not scared about your personal rights and privacy, you should be. Every day we relinquish just a little bit more...

Digital MarketingSEO

19th August 2013

Can Google ever really capture the local market?

Google has something of a problem on it’s hands; it doesn’t own the local market. Sure it’s made lots of noise over the...

Google

9th March 2017

What we know about Google’s algorithm updates so far this year

Google’s updates in 2017 With Google keeping the details of any changes to their algorithm firmly up their sleeve, we’ve rounded up some...

SEO

20th October 2015

Google add ‘Popular Times Graph’ to Google My Business

This week we have noticed an addition to some of the Google My Business pages whilst searching and that is the ‘Popular Times’...

Digital Marketing

24th March 2020

Do you remember why you are in business?

As I write this article the entire UK is in lockdown. Shops, offices and schools are closed. Everyone has been instructed to stay...

SEO

23rd October 2015

How to SEO the basics of your website for FREE

One of the most frequently asked questions of our business is ‘can you tell me what is wrong with my website?’ Of course...

Google

6th October 2016

Is Google testing advertising in Google My Business listings?

We have warned about this for some time and here’s the first UK based evidence that Google will be monetising the Google My...

GoogleLink BuildingSEO

28th October 2015

Have Serenata Flowers been hit by a Google penalty?

We all know how hard it can be when you are hit by a penalty and we also know that Google is not...

Link BuildingSEO

23rd March 2017

The Ever-Changing World of Link Building

Link building is dynamic and ever-changing, but it is still an integral part of any form of digital marketing, and should be one...

Link BuildingSEO

8th October 2014

Can you link build to a penalised site?

It has long been held in the SEO community that if you are working with a website that has fallen foul of a...

SEO

12th December 2013

Is Hummingbird still counting disavowed links?

Sherlock Holmes once said that ‘once you have eliminated the impossible, whatever remains, no matter how improbable, must be the truth’ and that...

Mobile

30th October 2015

So many lies about mobile friendly websites, it’s hard to know where to start

It still astonishes me how people will prey on the unknowing and use a small piece of misinformation to gouge open a huge...

GoogleSEO

12th December 2013

Hit by Google but unsure why?

Virtually every day we hear another story of a website that has been suddenly hit by Google and thrown out of the index,...

SEO

26th July 2017

The Importance of Local SEO in 2017 and the Future

In today’s digital age, all businesses, no matter how small, need to have a website and an online marketing strategy. As competition for...

Technology

18th December 2013

Why Facebook will kill the goose that laid the golden egg

Maybe it’s just me. Maybe I’m of a certain age and a certain demographic that means I’m programmed to be cynical but during...

GoogleSEO

3rd November 2015

How anyone can find (not provided) Google keyword data without using Google Analytics

Back in October 2011 under the guise of ‘making search more secure’ Google started to remove access to keyword data in Analytics and...

Digital MarketingWeb Development

19th November 2018

Will we need websites by 2030?

The first website launched way back in August 1991 and since then, websites have been a huge contribution to conversions for businesses. But...

Social Media

16th November 2015

Now Facebook is really frightening me

I read with interest a quote from Craig Key, SVP of media for digital agency space150 on this blog recently where he said; “I...

GoogleSEO

29th January 2015

Why Google’s latest message is more than a little bit frightening…

Last week we received an email from Google in our inbox. Nothing exceptional in that, we get them every week however this one...

Paid Search

30th January 2015

Site not fast enough? Forget your PPC campaign

It’s been a week of novelties from Google so far and this one is a peach. A client with a brand new website...

Paid Search

18th November 2015

Will Google kill directories and aggregators?

Back in the 1990’s, pre-internet and certainly pre-Google, there really were only a few ways that most businesses generated enquiries on a daily...

Social Media

23rd May 2018

Never mind our privacy Facebook, what about accuracy?

We’ve all been battered recently with messages from Facebook every time we log onto our accounts, but whilst we’ve got our privacy settings...

Social Media

9th December 2015

Why did Facebook send me 749 emails?

I know what you’re thinking, but this really isn’t a ‘click bait’ headline. They really did send me 749 emails in the last...

Customer Service

19th March 2020

How to plan your advertising and marketing strategy in a Crisis

No one likes a crisis. The definition of a crisis is “any event that is going (or is expected) to lead to an...

Search Never Sleeps Surfer on phone new story

SEO

11th December 2015

Five trends that will dominate SEO in 2016

It’s the end of 2015 so time for a look ahead and a prediction on where we think the real changes are going...

Online Security

12th September 2017

SSL and why your website needs it now

E-commerce technology is advancing at breakneck speed. Customers are more demanding and companies are under pressure to provide a flexible, speedy, efficient and...

Paid Search

17th December 2015

Reach Local go into administration – updated – what you can do?

Update October 2016: By now you will know whether your original decision to stay with the buyer of Reach Local or to go...

Digital Marketing

12th October 2017

Pinterest: Top Tips for Marketing

As a business owner, you already know about the power of social media and you’re most probably using Facebook and Twitter as part...

Customer Service

31st March 2017

The astonishing endurance of John White Boots and a Marketing lesson for all

I can’t remember the exact date when I bought my first pair of John White boots but I do remember how I felt....

SEO

4th January 2016

It’s a New Year but still the same old SEO spam

Nothing says ‘Welcome back to work’ quite like an inbox full of spam. Having just spent an hour wading through the muck looking...

Miscellaneous

3rd May 2016

Congratulations to Leicester for being top…of Google Autocomplete

In case you missed it, there was a bit of a celebration last night in a small city in the East Midlands. As...

SEO

7th January 2016

How to decide if an SEO Company could help your website

Most website owners get at least one email a day offering them SEO services and most ignore them. But how do you know...

Scams

14th December 2018

“NOT GDPR Compliant”: UK Non Compliance Register scam [Updated Jan 19]

UK Non Compliance Register is another pointless scam [Updated Jan 19]...

Social Media

11th January 2016

Facebook facing action in the US courts over ‘misleading’ IPO

Facebook could be in for a rough ride in the USA where a recent ruling by District Judge Robert Sweet in Manhattan cleared...

Mobile

4th May 2016

Mobile is shaping our future more than you might think, and removing ‘free’ from Google’s vocabulary

The thing about mobile traffic is that local really does become local. It doesn’t matter where you live, local is where you are...

SEO

12th January 2016

Massive Google ranking fluctuations – have you been affected?

At the end of last week, Google rolled out a major change to their search algorithm which resulted in wild fluctuations in the...

SEO

5th April 2017

Google’s FRED Update: What? Why? And how to recover

Google’s latest algorithm update which first hit on March 8th has been causing waves in the SEO world as some websites reported almost...

Miscellaneous

19th February 2016

Interview with ‘steampunk’ author Rod Duncan

As a bit of a departure this week we are privileged to have something of a scoop on the Aqueous Digital blog. This...

Paid Search

10th November 2017

Google Shopping complies with the EU ruling on shopping comparison, but it’s still flawed

We’ve reported for the past couple of months on the record the €2.42 billion EU fine handed down to Google for abusing their...

SEO

8th March 2016

Why SEO and fitness have more in common than you might think

It struck me the other day as I was working out in the gym, just how much keeping fit and SEO have in...

SEO

19th April 2017

Is Voice Search a Game Changer for Digital Marketing?

As we become increasingly comfortable with speaking to our electronic devices the number of people using voice search is growing. This shift in...

Social Media

28th April 2017

Pinterest look to introduce advertising through ‘Promoted Pins’

Pinterest advertisers could start paying for promoted pins as early as the end of this month, according to a report from the Wall...

SEO

12th March 2020

How Google recommends you choose an SEO Company

One of the sad things about our business is the number of customers we meet that start the conversation with “I was ripped...

Online SecurityWeb Development

6th June 2016

Why is your Wordpress website vulnerable to hackers? This infographic will tell you

It seems like hardly a day goes by without a story about website hacking, data leaking and the business problems that arise from...

How to

16th January 2020

How to solve the problem of Hotmail not working on a Mac

Has Hotmail stopped working on your Mac? Here's how to fix the issue...

Digital MarketingOnline SecurityWeb Development

9th June 2016

Want to secure your Wordpress website? Here’s a simple checklist

With over a quarter of the world’s websites being created on Wordpress these days, it has become the number one target for hackers....

Privacy

18th June 2018

Surely GDPR wasn’t supposed to restrict the internet?

There was an awful lot of noise and nonsense leading up to the introduction of GDPR in May of this year and lots...

Scams

2nd January 2019

Direct Debt Collections (DDC) and Reflect Print is another Scam

The latest in a series of scammers to come to our attention is DDC (Direct Debt Collections) who are well known to the...

Search Never Sleeps male cyclist using mobile phone news

SEO

12th May 2017

AMPing up your website’s mobile speed in 2017

Could AMPing up the speed of your website’s content give you the edge over your competitors? Did you know that all around the...

SEO

26th May 2017

What does the closure of the DMOZ directory mean for SEO?

The SEO community was left to reminisce about the good ol’ days of the internet after the ancient relic that was the DMOZ...

Search Never Sleeps Workmen searching on tablet news

Paid Search

13th June 2016

The magic of combining SEO and PPC together to deliver more sales to your business

Did you know that by running SEO and PPC campaigns together you could double your conversions overnight? We use this strategy with so...

Digital Marketing

10th January 2019

Our Digital Marketing Predictions for 2019

Here at Aqueous Digital, we love to review and predict how Digital Marketing will develop from year to year, and it’s fascinating to...

Paid Search

18th July 2019

Customer Photos Making An Appearance in Google Shopping

Sometimes when you’re browsing for a product online, you look at the image and go through a series of questions in your head....

SEO

6th June 2017

Is Google PageRank Still Relevant in 2017?

Although many people think otherwise, Google PageRank is still in use and will continue to be one of the most important ways of...

Social Media

21st June 2017

Could 2017 be the year we see social commerce take off?

With social media platforms like Pinterest, Facebook and Instagram introducing increasingly personalised and innovative new features to encourage product discovery, alongside the rise...

GooglePaid Search

4th July 2018

Google AdWords is changing in July and here’s what you need to know

We all know that Google makes changes to its search algorithm pretty much every day and we’re used to this type of change....

Google

6th January 2018

Google My Business is an infuriating infinite loop

It’s become such an important part of the digital search landscape that these days we rather take it for granted, but Google My...

Digital MarketingSocial MediaTechnology

3rd July 2019

Photobucket is now more trouble than it is worth

Like many of you, I was one of this affected by the corporate brain fart in 2017 which saw them, overnight, hold large...

Digital Marketing

18th January 2019

The #10YearChallenge: Digital Marketing in 2009 vs Today

A number of viral trends have hit social media already in 2019; with a picture of an egg beating Kylie Jenner’s record for...

SEO

31st January 2019

5 SEO predictions we expect to see in 2019

At Aqueous Digital, search never sleeps, and neither does Google. Google is consistently reviewing its methods of ranking and how users employ SEO...

Scams

30th July 2018

PayPal phishing scams are becoming even more sophisticated

Not a day goes by in the office without one or more phishing scams arriving in the inbox. These are one’s that have...

Scams

26th June 2019

Have you received an email from EU Business Register 2019/2020 – IT’S A SCAM

Another variation on a theme from our old favourites EU Business Services Ltd, the people behind the World Business List scam, is starting...

Scams

7th August 2018

SCAM: World Business List and Global Business Registry

[UPDATE: September 2018 – We’ve had a lot of response to this article and today have been sent an invoice from a firm...

Scams

1st February 2019

Have you received an email from World Business List 2019/2020 – READ THIS FIRST

“It looks very much like the team at World Business List are active again, sending out forms to millions of businesses, inviting them...

Scams

23rd May 2019

Scam: Email from The UK Association of Data Protection Officers?

Another email scam, designed to persuade the SME community to part with hard earned cash for nothing....

Paid Search

4th February 2019

Could you answer this Google Academy for Ads question?

At Aqueous, we love to keep on top of the latest in PPC and as Google Partners, we are regularly taking the Google...

E-Commerce

13th March 2019

Google launches Pinterest inspired shopping ads on Google

Last week, Google announced they were introducing a new feature to Google Images that will present advertisers with more opportunities to engage with...

Digital Marketing

6th February 2019

Archer Window Cleaning Featured in The Bolton Evening News

We are thrilled to share that one of our clients here at Aqueous Digital was featured in the Bolton Evening News, following an...

Social Media

28th February 2019

Photobucket’s increasingly aggressive emails are the last straw for many people

Since the turn of the year, many former Photobucket users have been receiving ever more desperate emails urging them to upgrade their Photobucket...

Social Media

8th February 2019

Goodbye Google Plus, will anyone miss you?

This month sees the beginning of the end for the social network that never really was. With the explosion of social media such...