For the eCommerce sector in 2020, the future came early. The impact of Covid 19 and the lockdown revolutionised online purchasing and there is no going back. Irrespective of what the ‘new normal’ looks like, one thing is for sure, internet search never sleeps and is far more critical for putting your business on the map than it has ever been.
In today’s world of eCommerce, it goes without saying, that if you are marketing online, your brand really does need to cut-through the noise created by your competitors and rank highly on search engines. It’s a well-known fact that less than 10 percent of consumers venture on to page two of Google, when they are shopping online.
At Aqueous Digital, we have been helping businesses with their eCommerce strategies since we started the agency almost ten years ago. Some of our customers have been with us from the very beginning and over that time we have seen some radical changes in the way the retail industry has evolved and adopted to technological advances and changes in consumer buying habits.
The digital revolution and predicted death of the high street has driven a rapid growth in online sales as mainstream brands shift away from reliance on brick and mortar stores in favour of ecommerce activity and the Covid 19 global pandemic has only speeded this up.
In 2019, 60 million people purchased goods online in the UK alone, spending £61 billion. Of all retail spend, eCommerce now accounts for 19% and 55% of this share is via mobile.
90% of internet users have been to an online store and 38% of all shoppers bought using a phone or tablet. In contrast to to 54% using a desktop PC or laptop. 63% of smartphone owners frequently shop using apps.
Contact us today for an informal chat and find out how Aqueous Digital could help your business.
We offer a free website audit and a free 30-minute Zoom call where our digital specialists will provide friendly and confidential marketing advice.
We helped a baby and toddler clothing manufacturer grow their business by increase website traffic by 390%, and generate £250k in sales in their first 5 years. Over the last year, we have helped them increase web traffic by a further 175% (July 2019- July 2020).
They are currently ranking at number one on Google for over 20 priority search terms, 17 terms ranked in position two and three and many more on the coveted page one of Google.
“On a day-to-day basis, the freedom of knowing that the Aqueous team are actively looking after everything SEO, means that we are able to focus on building the business in other ways, often based on their suggestions”
See full case study and testimonial
Call us on 0800 285 1424 or email us at hello@aqueous-digital.co.uk to have a chat about what we can do for your business through Digital Marketing.
Aqueous Digital – because Search Never Sleeps
