Game-changing performance marketing through Search, Paid Media & Reputation Management.
Put your Pay-Per-Click (PPC) campaigns – and budget – in the safe hands of our certified Google Ads team, and you can expect quick wins, without the wastage. We’ll move fast, optimise your ads, and look for strategic opportunities – giving you more time to focus on more customers.
Also known as Pay-Per-Click, PPC, and Google Ads, paid search campaigns involve paying per click to place an advert in Google’s listings or on a third-party website in order to drive traffic to your business.
In principle, getting started with Google Ads is simple:
If you’re new to a market, PPC enables your business to build awareness of its products or services quickly, by giving you the option to pay to appear at the top of the rankings for relevant searches. Done well, paid search campaigns will drive motivated traffic to your website, leading to increased enquiries, data capture, and conversions.
PPC can also be used to cement your position, back up healthy organic rankings, or reinvigorate your status in your market sector.
Irrelevant advertisements, unchecked cash burn and poor targeting mean most PPC campaigns simply waste money.
As your PPC partner, we’ll build campaigns around your goals, integrating your ads with your SEO for an enhanced customer experience.
As a certified Google Partner since 2013, we’ll use our experience to ensure your Google Ads campaigns achieve maximum return-on-investment within your budget, while aligning powerfully with your overarching marketing strategy.
The standard of work Aqueous Digital have delivered to support myBMI’s SEO strategy has been impressive. The strategic advice they provided combined with the collaborative work on our content strategy, really made a dramatic difference to the profile of the website and significantly increased the number of patients signing up to our weight loss programmes.
Paid search – also known as Pay-Per-Click (PPC) advertising – is a digital marketing strategy which involves paying search engines to place your ads at the top of the search engine results pages (SERPs).
Whenever an online user clicks your ad, you may the search engine a small fee. As the most popular search engine, most businesses use Google PPC advertising, but Bing can be an effective alternative option.
The paid search process varies slightly depending on which search engine you want to advertise with, but typically it works in the following way:
Yes, PPC can be a highly effective lead generation avenue. This is because PPC allows you to target specific demographics, identify strategic opportunities, and bid on bottom-of-the-funnel keywords (the search terms that signify someone is ready to buy!).
PPC and SEO (Search Engine Optimisation) are both designed to improve website visibility, but they achieve this in different ways.
PPC focuses on improving your visibility in paid search by using paid ads on search engines, while SEO helps you to build a stronger presence in organic search by creating high-quality, relevant content.
Neither one is necessarily ‘better’ than the other for your business.
While the most effective option will usually depend on your budget, timeframe, and the industry you operate in, a combination of both digital marketing methods is often the most effective.
This is because SEO is also a long-term strategy (typically taking at least a few months to see real results), whereas PPC can deliver almost instant website traffic, if executed with expert insight.
As such, PPC can help your business to generate revenue and visibility until the effects of good SEO start to move the dial for your website organically, too.
However, if you’d rather start with just one type of digital marketing, PPC can help you to identify which keywords convert best before committing to long-term SEO strategies.
