While keyword research services form a vital part of Search Engine Optimisation (SEO) strategies, their importance can sometimes be overlooked.
At Aqueous Digital, however, we understand that comprehensive keyword research can have a big impact on the success of marketing campaigns.
That’s why we conduct advanced keyword research, helping our customers to connect with their target audience and capture relevant organic traffic.
Whether you want to reduce your customer acquisition costs or get more serious about your SEO, please feel free to contact our helpful team of digital marketing professionals today.
We’ll work with you to understand your SEO requirements and carry out the necessary keyword research services, all while sticking to your budget.
A core part of all SEO services, keyword research is an activity undertaken to determine which keywords and phrases are being searched by online users.
The scope of this research is often focused on a certain industry, product range, or service that’s relevant to the business hoping to improve their SEO efforts.
So, why are keyword research services important for businesses? Put simply, if you want to be found organically online by your target audience, keyword research is essential.
This is because these services will help you to identify the most appropriate keywords and build a strategy that increases your chances of ranking well in the SERPs (Search Engine Result Pages) for these keywords.
In turn, this increases the chances of your ideal customers finding your content and navigating to your website, providing you with the perfect opportunity to promote your products and services.
From long-tail to geographical keywords, many different types of keywords exist.
At Aqueous Digital, however, keywords are typically sorted into one of four primary categories based on search intent: transactional, informational, commercial, and navigational.
To help you understand the importance of our keyword research services, we explain each one in more detail below.
Prior to purchasing a particular product or service, online users will often conduct background research into the surrounding topic to help them make a more informed decision.
This research often comes in the form of informational keyword searches that include terms like “who,” “what,” “when,” “why,” and “how”.
Informational keywords are included in blog content, guides, and instruction manuals.
The step between carrying out background research and purchasing a product or service is the decision-making stage. Cue, commercial keywords.
Commercial keywords typically include terms like “best”, “reviews”, and “vs” as they help online users to conduct more detailed research into specific products or services.
Transactional keywords tend to indicate that the searcher is at the stage where they’re ready to purchase a product or service. They often include terms such as “buy”, “order”, and “for sale”, for example.
These types of keywords are often used to optimise service, category, and product pages, where users are most likely to be able to directly request a quote or purchase a product online.
Navigational keywords are perhaps the most straightforward type of keyword because the user already knows exactly what they’re looking for.
Examples of navigational keywords include things like “Facebook”, “YouTube”, and “Aqueous Digital”.
In all these instances, the user intent is clear – they’re searching for a specific website. Put simply, the keyword is helping them to directly navigate to a certain page.
Long-tail keywords refer to search phrases that are longer than several words, for example, “how much does it cost to…” or “how long will it take for…”.
In many cases, they’re also informational keywords which makes them ideal for blog content.
While the niche natures of these keywords may mean that they receive fewer average monthly searches, they’re also specific which can help businesses to attract traffic that’s closely aligned with their content.
It’s very common for online users to search for services based on location by searching terms like “SEO agency near me” or “digital marketers in Cheshire”.
These keywords are known as geographical keywords.
As such, they can be used to optimise location pages for businesses that target customers from certain geographical areas.
Whether you want to do more business in big cities like London or smaller towns within a county, taking advantage of these keywords is vital.
Alongside having a clear understanding of the different types of keyword intent and which types of content these keywords should be used to optimise, there’s many benefits to professional keyword research services.
Among others, some of the main advantages to seeking keyword research services include:
One of the core aims of keyword research is to uncover the various terms that your target audience is using to find your products or services.
Whether they’re searching for brand names or free quotations, this type of research can highlight important language and search habits in your audience that can inform your content creation and overall approach to SEO.
Unsure where to start when it comes to creating a content strategy?
With greater insight into your audience’s language and behaviour, you can adopt a more strategic approach to content creation, delivering pieces of content that answer common questions and provide guidance on important topics.
By optimising your content with the relevant keywords, you can increase the chances of this content being indexed by Google and ranking organically in the SERPs for related searches.
In turn, this means more online users will see your pages and, with the right CTA (Call-to-Action) in your meta description, decide to click-through to your website.
Keen to attract traffic that’s intent on purchasing a product or service? By optimising the necessary service and product pages for transactional keywords, you can capitalise on this high-intent traffic, boosting the likelihood of website visitors becoming customers.
When it comes to choosing the most appropriate keywords for your business to focus on, the most important piece of advice remains the same no matter which SEO agency you ask – think like your customers!
Alongside putting yourself in the shoes of your customers, however, there’s many other aspects to take into account, including keyword search volume, intent, and ranking difficulty.
Fortunately, with the right professional keyword research services, this can all be handled for you.
If you want to improve your SEO results with professional keyword research services, please don’t hesitate to contact the digital marketing experts at Aqueous Digital!
Our award-winning agency is driven by a team of SEO specialists with years of experience carrying out keyword research and implementing comprehensive SEO strategies.
Whether you want to increase the amount of organic traffic coming into your website or you have a new product or service that you’re eager to promote online, you can trust our team to put together a strategy that aligns with your wider business aims.
To find out more about our keyword research services, simply give us a call on 0800 285 1424.
We also welcome email enquiries sent to hello@aqueous-digital.co.uk and you can reach out using our convenient online contact form.
