Search Engine Optimisation (SEO) for Cheshire Businesses

The peculiarities of geo pages when searching for “SEO Cheshire”

Do you need an SEO company in Cheshire? Aqueous Digital are one of the longest established SEO companies in the County and have been providing SEO services to firms in Cheshire and throughout the UK since 2011.

Anyway, who, these days, types in SEO Cheshire anyway?

Well, leaving aside the rise of voice search for a moment, the answer is only someone determined to find a local company to handle their SEO requirements.

After all, when you even start to type the phrase Google will try and autocomplete the search for you.

And it’s not as if that’s an everyday occurrence anyway.

But if you have got this far, do you want to know why you are seeing this result?


Professional SEO Cheshire


How do people search for your business?

Oddly enough this phrase is not typed into search engines that often, as it is quite a specific search query and if you have found this page then the chances are that you are based in Cheshire and are looking for a local company that can help you with SEO.

This type of approach to search queries is quite a traditional one, if such a thing can exist in a medium that has only been around for fifteen years. In some respects, this will work but it doesn’t properly encompass the way people are now searching locally and how search engines deliver their results.


What happens when I search for SEO Cheshire?

Interestingly enough the way search engines deliver their results may be completely different from the way you think they do. For example, do you know that the search you are doing now and the one someone does in the next street to you may bring back completely different results, even though you may both search for exactly the same thing?

So if you search for SEO Cheshire and the business next door searches for SEO Cheshire then you may well see slightly different results.

You might also find that the image at the top of this page is on the ‘images’ search on Google for SEO Cheshire, not because it represents SEO in Cheshire but more because we’ve tagged it as such. It’s actually Carlisle Bay in Barbados but you can imagine it’s the Cheshire seaside, at a push… And if we are being picky then yes, Cheshire does have some coastline; just ask the residents of the Wirral…


SEO Cheshire


How can there be more than one result for SEO Cheshire?

The reason is quite simple. Search Engines these days don’t just serve you a result based on the words you type in, they use a range of other factors.

For example, Google uses factors such as where you are located based on your IP address, your previous search history and whether you have visited a particular website before, how often you make the search, when you last made the search and what device you are searching on to name a few.

On top of this, it can pull in additional information if you are logged into your Google account as it can see whether you have sent or received any emails from any of the web addresses which are in their search result and if you have it may choose to push that particular website higher in your search result.


Does it matter which device I use to search for SEO Cheshire?

Yes, it does.

Google’s search results are often device specific so if you are using a PC or an iMac it will take your IP address as the location unless you’re signed in to your Google account in which case it may well know exactly where you are. For example, if you have an Android tablet or mobile you have to sign in to your Google account to use them so it can often place you exactly based on GPS coordinates.


Mobile search and SEO


Over 50% of all searches in the UK are now on mobile

All of this means that what was a simple search query for SEO Cheshire has now turned into a challenge for Google and as its main driver is to provide you, the end user, with the very best search result it can use any and all information available to do this and to give you the answer.


If Google knows so much do I still need to include the name of the location?

Actually Google is now assuming that you won’t include that information.

In October 2014 Google released a change to the algorithm in the UK which was dubbed the ‘Pigeon’ update. What this did was it started to use the signals we talked about earlier to include more locally based results in broad queries.

So for example, if you search for ‘cake shop’ right now wherever you are then there is a very good chance that you will see a local cake shop in the ten organic results that appear.

Of course, as Google doesn’t know whether you want to find a local cake shop, know what a cake shop is, find an album or band called ‘cake shop’ or search for a programming update called cake shop it may well include any or all of the other results.

You can further confuse the search engines by doing the search on your mobile whilst on a train. I did this recently and it returned a cake shop near my house, based on Google knowing where I live, a couple in Oxfordshire, based on my location whilst on the train, and a couple in Liverpool and Manchester, based on where I had been in recent weeks.

So whilst searchers are inherently lazy (that’s you and me by the way, sorry about that) search engines will continue to try and find a way to get the result we are really looking for by using additional information to help them best guess our intent. Ironically though as they get better we get lazier and so when you’re looking for your local tyre depot, plumber or bouncy castle supplier in Cheshire you no longer have to put in the word Cheshire, although it might help.


How does this work for my business in Cheshire?

Well, if you have a business in Cheshire or are looking to get your website to rank in Cheshire then the starting point just be to talk to a firm like ours who can help you understand how your website should be configured to appear in the searches your customers are making.

And of course, understanding what your customers are searching for and what their behaviours are when they get to your website are essential elements in ensuring that your business is found online. When they arrive on your website we need to make sure it engages with your customers and drives action in the form of enquiries or sales.

If you want to start driving more local traffic to your website then we are here to help. Call us today for free on 0800 285 1424 and let us help you immediately.

You might not be looking to rank for SEO Cheshire but that fact you found this page shows exactly how this process works. And if we can do it for SEO Cheshire we can do it for your business.


What can Aqueous do for my Cheshire business?

If you’re in Cheshire and looking for a company who can make a real difference to your SEO then we’d like to suggest you call us.


Well, here are five really good reasons.

  1. We’re based in Cheshire, actually in Runcorn. Now we know that hardly sounds like a reason to call us but really, it is. If it helps we can tell you that wherever you are in Cheshire we’re less than thirty minutes away.
  2. We’re  not in city centre Manchester or Liverpool. This means that we don’t pay city centre rents, don’t have high overheads and don’t have any trouble parking in the morning!
  3. We’re really good at SEO. We know most firms say that but let’s face it, if we weren’t any good then you wouldn’t be reading this, would you?
  4. Because we have lower overheads, your money goes further with us. We don’t have fancy offices, we don’t drive fancy cars and we don’t have large expense accounts. We treat your money like it is our own and always strive to give you the very best return on your investment.
  5. We’re different.

Why are we different? Quite simple really, we’re all about getting results for you. We don’t employ salespeople, don’t brag about the high profile clients we’ve got, don’t put links on your site to yours, don’t make useless promises of search engine domination and definitely don’t guarantee to get you to the top of Google for just £99.

So what do we do then? Well, first and foremost we get results. Our client list grows every month, primarily through referrals and recommendation. This is far and away our biggest and best source of business as there’s nothing quite like it.

We help clients across Cheshire, Lancashire, UK and Europe and quietly help them make a difference to their businesses by finding out what they want to achieve, and then we’ll assess the website and figure out why it isn’t currently performing. We will always give a realistic view of the chances of succeeding in natural search and we’re happy to help businesses that are serious about online and want to grow.

We’re ahead of the curve when it comes to Google updates as we only know one way to do the job and that’s correctly in the first place. If you want your website to succeed in the Search Engine rankings then we can show you how to achieve it.

Our key is to start with a clear strategy and integrate this with your offline activity so that your advertising money goes further and gains you additional business.

We work closely with all our clients to help them achieve what they want, and we do it all within a single agreed monthly fee. Like you, we don’t like nasty surprises so the one thing you won’t get from us is an invoice out of the blue for additional work.


So does all of this mean that we’re cheaper than other SEO firms?


With SEO you pay for time and experience and with a Chartered Marketer on board along with SEO experts, website builders, server specialists and content writers we have more than enough experience to make a difference to your online presence. What it does mean is that the budget you do have will go a lot further with us.

So if you are looking for an SEO company who are local, accountable and that can make the difference to your business today just pick up the phone and talk to us. We’re friendly, accessible and happy to help.

Looking for an SEO Agency in Cheshire?

If you’re in Cheshire and looking for an SEO Agency, get in touch.

Why are we different? It’s quite simple, really: we’re all about you.

We don’t brag about the high-profile customers we have, we don’t put links on your site to ours, we don’t make useless promises of search engine domination, and we definitely don’t guarantee to get you to the top of Google for just £99!




Who are Aqueous Digital?

Aqueous Digital are a family-run digital marketing and SEO agency.  We specialise in organic and paid internet search, Search Engine Optimisation, website content strategy and reputation management for ultra-high net worth individuals.

Founded in 2011 by Jonathan Guy and his wife Emma, we set out with a clear vision to provide a different type of digital marketing service: a service based entirely on trust, loyalty, and collaboration (TLC).

This approach was prompted by an observation that some companies in the sector were misleading customers, over-promising, spreading unfounded myths about SEO, and delivering sub-standard customer service. We set out to be different.

Now in our eleventh year, those core values are as central to our ethos as they have ever been. We stand by our caring, down-to-earth, ethical approach to business, but this doesn’t just apply to our customers; we carry this through to how we treat our employees, too.

Our specialism in search and reputation management is an essential part of our success. We now partner with a wide range of customers across many sectors and countries, but remain true to our ethical values. If there is an obvious clash of interest, we won’t take on more than one customer in the same industry – this is a promise we make at the outset of every customer collaboration.

Despite the recent economic and social challenges, our business is continuing to go from strength to strength. We recently won Best Small Integrated Search Agency at the prestigious UK Search Awards 2020, Best Small Integrated Search Agency at the European Search Awards 2021, Best Global Small Integrated Search Agency at the Global Search Awards, Best Small Integrated Digital Agency at the UK Growth Awards 2021 and best Family Business at the UK Business Awards 2022.

We also recently won best low-budget campaign at the Global Excellence Awards 2021 for our work with our customer, ScratchSleeves.

Our proven paid and organic search strategies will provide your business with a framework to drive enquires, growth and increase turnover.



  • We’re honest – we guarantee that within the first few months you know whether you like us or not. Within six months you’ll see some real traction and results. Within a year, you’ll know why you came to us
  • We’re straight talking – we leave jargon to those who lack confidence. No geek speak or marketing waffle
  • Real People, real results – we care about your business like it’s our own


How much will SEO cost?

We’re not the cheapest for local SEO in Cheshire, and for that reason we’re probably not the best partner if you are a home start-up looking for a more affordable SEO option.

But if you’re looking for an SEO company who are local to Cheshire, accountable, and can make a difference to your business today, just pick up the phone and talk to us. Or why not have a look at the SEO Services section of our website, where you’ll find more details on the services we can offer you.

Call us now on 0800 285 1424 for an informal chat. We’re friendly, down-to-earth, and eager to help. We’ll even start out with an audit and review of your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.

We’ve recently filmed a short video with Jonathan, our Managing Director, to help explain our approach to SEO and Content Strategy. Give it a watch and then give us a call if you are interested in finding out more or if you have any questions about how SEO works.




Our Approach

Aqueous Digital's approach to SEO

How can Aqueous Digital help your business?

Reasons to work with Aqueous Digital. Why SEO matters to your business


What is SEO?

What is SEO Infographic? SEO explained including what SEO isn't

How are Aqueous Digital different to other Cheshire SEO agencies?

Reasons why Aqueous Digital is different to other SEO agencies and companies


What do our customers say about us?

Here’s Jack Leigh, Director of Manchester based film company, Eight Engines, talking about his experience of collaborating with Aqueous Digital.

Call us now on 0800 285 1424 and start making a difference to your brand profile, Google search rankings and digital profitability.


Professional Search Engine Optimisation across the North West and Cheshire including Chester, Ellesmere Port, Frodsham, Liverpool, Manchester, Middlewich, Northwich, Runcorn, St Helens, Warrington and Widnes.


Frequently Asked Questions

How often will you report on the progress and success of my account?

We’ll give you monthly update reports on the progress of your online growth. This will be written in plain English, with no geek speak or marketing jargon and we’ll always be available at the end of the phone or email to answer your questions or talk about next steps.

What does SEO stand for?

Search Engine Optimisation.  If you’d like to rank highly on Google search pages, we can help.

What services does Aqueous Digital offer?

We specialise in search engine optimisation (SEO), website content strategy, online marketing strategy and reputation management for high-net-worth-individuals. And the awards we are winning suggest that this strategy is working.

Do you specialise in any particular sectors?

We work across all sectors.  If your business relies on your customers finding you through online search, we can help you grow your business and drive more traffic to your website.

Where is Aqueous Digital based?

Our main offices are in Sutton Weaver, Cheshire, UK

Does Aqueous Digital work with all sectors?

No. There are some sectors which we won’t work with on ethical grounds, but as long the work aligns with our Corporate Social Responsibly (CSR) and Ethical Policy., we can help

Why do I need Aqueous Digital when I can hire a specialist in-house?

There comes a point were it is can be better to hire in house, but in our experience that only happens when your annual spend on SEO exceeds £70,000 (excluding outreach and ad spend).

Using a third party agency brings huge advantages, such as a whole team of specialists with up-to-date knowledge of digital marketing and the latest trends and advances in search technology, rather than one person trying to keep up with it all. Also, one person in house gets calling into meetings, can go off sick and requires at least a month off every year.

With Aqueous you get a team, not a person. You get experience across a range of sectors, not just your sector and as we invest in training and development, you get better people, delivering more value, more often to your business.

As well as removing the risks of recruiting the right person, we’re also likely to be far cheaper than hiring in-house and most importantly we are an agency you can trust.  Trust Loyalty and Collaboration (TLC) are at the heart of our operations and we place the success of our customers at the forefront of everything we do.

Why is content strategy so important for SEO?

Because people ask questions every day. They type them into search engines and expect the right result. That can only happen if the search engines can find the right answer. We help you create the right answers.

The very best content strategies are those that focus on getting you noticed in the searches that bring the best customers to your website. In short, it’s not about being popular or following the latest trend, it’s about relevance, accessibility and being there when customers need you.

The good news is that we’ve worked on content strategies since before it became a buzz word, so we’re well versed in what it takes to make your website rank.

Do you do offer black hat SEO and quick fixes?

Absolutely not. We always adopt ethical and ‘white hat’ practices when it comes to digital marketing, search engine optimisation, content production, reputation management and link building.  Quick fixes and artificial boosts are simply a waste of your time, and just not our style.

It is possible to get to ‘number one’ for a keyword within a few weeks, but if it is a particularly competitive keyword then the only way to do this is to cheat the Search engines. Some firms find this an acceptable solution, but as the Search Engines always catch up with this and penalise the site, it is short-sighted and ineffective strategy and not one we pursue.

How much do you charge for your services?

We offer a range of SEO and digital marketing services, starting at £500 +VAT per month. Depending on needs, we have a range of packages to suit most growing businesses. Contact us directly for a no obligation quote and a free audit of your website.

Who is Aqueous Digital owned by?

Aqueous Digital is an independent family-run business.  We are a limited company. Registration number in England and Wales is: 05604273

Why should I work with a specialist SEO agency like Aqueous Digital rather than a full-service agency?

There are many agencies out there who will claim to be ‘full service’ and jack of all trades.  In our experience, this is very rarely the case. They will generally have strong skill sets in some areas, but weaker delivery in other areas.  They will claim to be able to deliver all services, but will be sub-contracting some services without your knowledge. We are different, we specialise in search and reputation management exclusively.

What are your normal contract lengths?

Most commonly our contracts are 12 months, but this can vary depending on the work being delivered. We guarantee that within the first few months, you’ll know whether you like us or not. Within six months you’ll start to see some real traction and results. And within a year, you’ll know why you came to us.