Aqueous Digital

SEO for the IT & Software Industry.

Results-driven marketing through Search, Paid Media & Reputation Management.

Eager to build the online visibility of your IT firm?

Or maybe you want to increase the number of enquiries you receive?

No matter your wider business goals, effective SEO (Search Engine Optimisation) is a crucial element of many digital marketing strategies – and for good reason!

At Aqueous Digital, we provide powerful and results-driven SEO for IT companies of varying sizes across the UK.

We’ll work with you to create and implement a comprehensive SEO strategy that aligns with your business needs.

With our award-winning digital marketing professionals on your side, you can focus on what you do best – providing your customers with first class IT support – while we handle every aspect of your SEO.

Ready to discuss your IT company’s digital marketing requirements in more detail? Speak to our expert team today to find out how our SEO services can help.

What’s involved in SEO for IT companies?

Regardless of which industry you operate within, the purpose and aspects of SEO remain the same.

SEO for IT companies therefore involves improving a site’s online visibility in the eyes of search engines, typically through:

  • Technical SEO (page speed, internal linking, website architecture, etc.)
  • Content strategies (blogs, guides, service pages, location pages, etc.)
  • Implementing link-building strategies
  • Making user experience (UX) improvements

Why does your IT company need SEO?

Whether you want to build brand awareness or receive more enquiries for your IT business, SEO could be the key.

This core element of digital marketing can help with:

Standing out from the crowd

According to RSM UK data, a substantial 51,017 tech companies were incorporated in the UK in 2023. With thousands of IT companies included in this figure, SEO and greater online visibility has never been more important for helping these businesses to stand out from the crowd of competitors.

Highlighting your services

Understanding the exact services provided by an IT company can be confusing for prospective customers – especially those who aren’t tech-savvy. With the right content that’s been optimised based on what your target market is actively searching for, you can clear up any confusion and capture crucial organic traffic.

Establishing credibility and trust

As an IT company, your customers need to know that they can rely on you when everything is going wrong. Cue, SEO. With good SEO, you can help to establish your brand as trustworthy, credible, and authoritative by ensuring your content (and company name!) appears for a wide range of relevant search enquiries.

Success in the IT and software industry

Unsure whether SEO actually works for IT companies?

At Aqueous Digital, we’ve worked with IT, tech, and software businesses that want to drive more organic traffic to their site – and we’ve delivered.

Below, we take a look at the case study of Practical Software, highlighting how our team of digital marketing professionals helped transformed their basic website into a content-rich hub of search engine optimised information.

Practical Software

A global software business providing their customers with a variety of practical software tools, this firm approached Aqueous Digital in 2018 with a website that was struggling to help them achieve high Google rankings for relevant keywords and phrases.

From here, our SEO experts got to work developing a full digital marketing strategy and content plan which involved rebuilding their website from the ground up and rewriting the site’s content.

By adding more detail about their software services, implementing a strong link building strategy, and creating a bank of relevant content, the tide started to turn. Organic traffic began to increase and there was a positive shift in Google rankings.

Practical Software benefited from:

  • 372% increase in organic traffic from 2018 to 2020

  • 1116 per cent increase in new website users from 2018 to 2020

  • Ranking on Google for 122 keywords as of August 2020, compared to just four in 2018

  • Ranking in top five positions on Google for 11 priority search terms

 

Wondering whether we can deliver similar SEO results for your IT business?

Get in touch with our expert team of digital marketers to arrange your free, no-obligation consultation and website audit today.

Getting started with SEO

Finding good SEO for IT companies needn’t be hard.

Here at Aqueous Digital, we offer IT businesses comprehensive, affordable, and transparent SEO packages which include an effective combination of technical SEO, content creation, and link building.

When you choose to work with the award-winning team at Aqueous Digital, the SEO efforts of your IT business will be driven by honest advice, expert insights, and decades of invaluable experience in the digital marketing industry.

By taking the time to really understand how your IT company works and what digital marketing activities would benefit it the most, we can create a tailored SEO strategy that delivers clear, measurable results.

If you’re ready to put your SEO in professional hands, please feel free to contact our friendly and knowledgeable team today.

Simply give us a call on 0800 285 1424, email your enquiry to hello@aqueous-digital.co.uk, or use our convenient online contact form to reach out.

Upon receiving your enquiry, you can rely on our team to be in touch soon to learn more about the SEO needs of your IT business.

FAQs

Do IT companies need a website?

Yes! In the age of cyber attacks and misinformation, having a reliable website is essential to gaining the trust of your potential customers. IT websites that appear in the search engine result pages typically possess high online authority, making them a more credible and attractive source for online users.

Why is SEO important for IT companies?

It’s simple – the main purpose of SEO is to improve a website’s online visibility for industry-relevant search terms. Without good SEO, fewer online users will be able to see your firm’s contact information, testimonials, and services, reducing the likelihood of them engaging with your site and converting.

Have you worked with IT and software companies before?

Yes, our experienced digital marketing experts have worked with a wide range of businesses throughout the years – including IT and software businesses.

While we don’t specialise in any one specific sector, we do operate in accordance with a strict ethical code of conduct whereby we’ll never work with two directly competing IT companies.

How much does SEO for IT companies cost?

The cost of SEO for IT companies will vary depending on the size and specific requirements of the business.

At Aqueous Digital, however, our comprehensive SEO packages for IT companies start at £1,500 +VAT per month.

Please feel free to call us today for a more accurate quote.

Why contact Aqueous Digital instead of hiring an in-house specialist?

Hiring an in-house specialist is often only a cost-effective choice for a business if you’re spending more than £70,000 (excluding outreach and ad spend) on your SEO.

For IT companies spending less than this, a digital marketing agency, like Aqueous Digital, is often a more affordable SEO solution.

Plus, with our agency driving your SEO efforts, you’ll benefit from not just one, but a team of SEO specialists and a company that shares the same values as your own – trust, loyalty, and collaboration (TLC).