The peculiarities of geo pages in Search Engine Optimisation

Who, these days, types in SEO Walsall?

Well, leaving aside the rise of voice search for a moment, the answer is only someone determined to find a local company to handle their SEO requirements.

After all, when you even start to type the phrase Google will try and autocomplete the search for you.

And it’s not as if that’s an everyday occurrence anyway.

But if you have got this far, do you want to know why you are seeing this result?

What happens when I search for SEO Walsall?

Interestingly enough, the way search engines deliver their results may be completely different from the way you think they do. For example, do you know that the search you are doing now and the one someone does in the next street to you may bring back completely different results, even though you may both search for exactly the same thing?

So, if you search for SEO Walsall and the business next door searches for SEO Walsall then you may well see slightly different results.

You might also find that the image on this page is on the ‘images’ search on Google for SEO Walsall, not because it represents SEO in Walsall but more because we’ve tagged it as such.

As an example, the image we’ve used at the top of this page is nowhere near Walsall, it is in fact somewhere in Cheshire not far from Neumanns Flash in Northwich, but at a push, you could be forgiven for thinking it was somewhere nearby.

In reality, it could be anywhere, because search engines can’t see so they rely on us telling them what this picture is about to serve it correctly in search.

SEO Walsall

Doesn’t this just shout SEO Walsall to you?? The search engines will think so when we tell them that this image is SEO Walsall

How can there be more than one result for SEO Walsall?

The reason is quite simple. Search Engines these days don’t just serve you a result based on the words you type in; they use a range of other factors.

For example, Google uses factors such as where you are located based on your previous search history and whether you have visited a particular website before, your IP address, how often you make the search, when you last made the search and what device you are searching on to name a few.

On top of this, it can pull in additional information if you are logged into your Google account as it can see whether you have sent or received any emails from any of the web addresses which are in their search result and if you have it may choose to push that particular website higher in your search result.

Does it matter which device I use to search for SEO Walsall?

Yes, it certainly does.

Google’s search results are often device specific so if you are using a PC or an iMac it will take your IP address as the location unless you’re signed in to your Google account in which case it may well know exactly where you are.

For example, if you have an Android tablet or mobile you have to sign in to your Google account to use them so it can often place you exactly based on GPS coordinates. Stand somewhere near Bescot Stadium in Walsall and ask your mobile phone ‘how big is it’ and you may be surprised at the accuracy of the answer, even if you didn’t use the words ‘stadium’ or ‘saddlers’.

All of this means that what was a simple search query for SEO Walsall has now turned into a challenge for Google and as its main driver is to provide you, the end-user, with the very best search result it can use any and all information available to do this and to give you the answer.

If Google knows so much, do I still need to include the name of the location?

Actually, Google is now assuming that you won’t include that information. In October 2014 Google released a change to the algorithm in the UK which was dubbed the ‘Pigeon’ update. What this did was it started to use the signals we talked about earlier to include more locally based results in broad queries.

So, for example, if you search for ‘cake shop’ right now wherever you are then there is a very good chance that you will see a local cake shop in the ten organic results that appear. Of course, as Google doesn’t know whether you want to find a local cake shop, know what a cake shop is, find an album or band called ‘cake shop’ or search for a programming update called cake shop it may well include any or all of the other results.

You can further confuse the search engines by doing the search on your mobile whilst on a train. I did this recently and it returned a cake shop near my house, based on Google knowing where I live, a couple in Oxfordshire, based on my location whilst on the train, and a couple in Manchester and London based on where I had been in recent weeks.

So whilst searchers are inherently lazy (that’s you and me by the way, sorry about that) search engines will continue to try and find a way to get the result we are really looking for by using additional information to help them best guess our intent.

Ironically though as they get better, we get lazier and so when you’re looking for your local tyre depot, plumber or bouncy castle supplier in Walsall you no longer have to put in the word Walsall, although it might help.

How does this work for my business in Walsall?

Well, if you have a business in Walsall or are looking to get your website to rank in Walsall and the wider UK, then the starting point could just be to talk to a firm like ours who can help you understand how your website should be configured to appear in the searches your customers are making.

And of course, understanding what your customers are searching for and what their behaviours are when they get to your website are essential elements in ensuring that your business is found online. When they arrive on your website, we need to make sure it engages with your customers and drives action in the form of enquiries or sales.

If you want to start driving more local traffic to your website then we are here to help. Call us today for free on 0800 285 1424 and let us help you immediately.

You might not be looking to rank for SEO Walsall but that fact you found this page shows exactly how this process works. Our speciality is ranking medium to large busses for keywords that drive significant amounts of traffic or serious value enquiries. Because the reason you need this service is to drive additional revenues and profit.

What can Aqueous do for my Walsall business?

If you’re in Walsall and looking for a company who can make a real difference to your SEO then we’d like to suggest you call us.


Well, here are five really good reasons.

Why are we different? Quite simple really, we’re all about getting results for you. We don’t brag about the high profile clients we’ve got, don’t put links on your site to yours, don’t make useless promises of search engine domination and definitely don’t guarantee to get you to the top of Google for just £99.

So, what do we do then? Well, first and foremost we get results. Our client list grows every month, primarily through referrals and recommendation. This is far and away our biggest and best source of business as there’s nothing quite like it.

We help clients across Walsall, West Midlands, UK and Europe and quietly help them make a difference to their businesses by finding out what they want to achieve, and then we’ll assess the website and figure out why it isn’t currently performing. We will always give a realistic view of the chances of succeeding in natural search and we’re happy to help businesses that are serious about online and want to grow.

We’re ahead of the curve when it comes to Google updates as we only know one way to do the job and that’s correctly in the first place. If you want your website to succeed in the Search Engine rankings, then we can show you how to achieve it.

Our key is to start with a clear strategy and integrate this with your offline activity, so that your advertising money goes further and gains you additional business.

We work closely with all our clients to help them achieve what they want, and we do it all within a single agreed monthly fee. Like you, we don’t like nasty surprises so the one thing you won’t get from us is an invoice out of the blue for additional work.

So, does all of this mean that we’re cheaper than other SEO firms?


With SEO you pay for time and experience and with a Chartered Marketer on board along with SEO experts, website builders, server specialists and content writers we have more than enough experience to make a difference to your online presence. What it does mean is that the budget you do have will go a lot further with us.

So, if you are looking for an SEO company who are accountable and that can make the difference to your business today just pick up the phone and talk to us. We’re friendly, accessible and happy to help.

Call us now on 0800 285 1424 and start making a difference to your digital profitability.

Professional Search Engine Optimisation across the Midlands including Birmingham, Cannock, Coventry, Lichfield, Solihull, Sutton Coldfield, Tamworth, Walsall and Wolverhampton