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Adding schema to Shopify

If you want to take advantage of all the benefits that Shopify offers you as a business, then it’s crucial that you implement effective SEO (Search Engine Optimisation) for your site.

One way you can do this is by learning how to add schema to Shopify. A type of structured data that search engines can read to learn more about your website, schema markup allows you to provide extra information about your products to online users, so they can make more informed decisions.

Simply carry on reading to find out more about the best way to use schema on Shopify including the various ways that you can add schema to your site.

Does Shopify have schema?

Yes, Shopify does have schema. This allows you to add extra details about the products you have on your Shopify site to help them appear in Google’s rich results on SERPs (Search Engine Result Pages).

This data typically includes information about the product’s price, ratings, and reviews, and can therefore be used to help search engines better understand your products and match them more accurately with online users’ search intent.

As a result, adding schema markup to Shopify can lead to more organic traffic, higher click-through rates (CTRs), and improved conversion rates for your site.

What is the best schema for Shopify?

JSON-LD tends to be the most preferred form of schema to use for Shopify sites. This is because Shopify benefits from built-in JSON-LD functionality for product schema markup.

Plus, JSON-LD schema is relatively straightforward and can be easily added without users really knowing how to write it, making it ideal for those who are new to schema markup.

How to add schema to Shopify

There are two key ways that you can add schema markup to Shopify – either manually or by using a dedicated Shopify app.

Manually add schema to Shopify site

To manually add schema to your site, you’ll need to login to the back of your store and head to Online store>Themes>Action>Edit Code. From here, you can simply paste the schema markup into the HTML code of your pages.

Use an app to add schema to Shopify site

If you’re not confident with your schema-creation skills, then you may want to consider using an app to add schema to your Shopify site. These dedicated Shopify apps, such as Schema App Total Schema Markup, can both automatically generate and add schema markup to your Shopify site.

Receive expert SEO guidance at Aqueous Digital

Need a helping hand adding schema markup to Shopify? Fortunately, the team of SEO professionals at Aqueous Digital can provide expert support with marketing a wide range of e-commerce sites including businesses that use the Shopify platform.

At Aqueous Digital, we specialise in a selection of SEO services including technical SEO, content strategies, and reputation management for high-net-worth individuals. Our award-winning team will conduct a thorough audit of your site to identify areas for improvement and how we can help.

You can discuss adding schema markup to Shopify or your specific digital marketing requirements with a member of our team by either calling us on 0800 285 1424 or sending your enquiry to

Alternatively, please feel free to book your free, no-obligation consultation online today!

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