Weighing up whether it’s worth speaking to a PR (Public Relations) agency about your marketing objectives?
Perhaps you’re pondering whether to hire an in-house professional, or even wondering if a PR campaign is worth it all?
Of course, you can focus on exploring other marketing avenues like SEO (Search Engine Optimisation) or paid advertising, but neither of these activities can deliver the same kind of results as professional PR.
Meanwhile, avoiding PR completely can be a recipe for disaster, potentially leading to wide-ranging and negative effects on your business.
What does a PR agency do?
Before you make your decision, allow us to first explain what a PR agency does.
Put simply, a PR agency manages a brand’s public image and reputation on its behalf.
Depending on your needs, this can include:
- Strategic reputation management to handle PR crises
- Content creation, including thought leadership, news releases, and brand stories
- Social media management to help build positive public relations
- Leveraging earned media coverage to boost visibility and credibility
- Utilising earned media coverage to obtain backlinks and online authority
Why use a PR agency?
Considering bringing PR in-house?
Some of the benefits of working with an external PR agency rather than hiring a new employee includes:
Cost savings
Between recruitment costs, training expenses, and annual bonuses, bringing a PR professional in-house can add up compared to paying PR agency retainer fees.
Whole team expertise
With a PR agency on your side, you’re not just benefitting from the knowledge, experience, and resources of an individual. Instead, you’re receiving a whole agency’s worth of support.
Strong media relationships
PR agencies bring with them a whole wealth of professional media connections, supporting swift reputation management efforts and aiding high-quality earned media coverage.
Work can begin immediately
If you think you need PR support, hiring in-house can take time and any new employees will need to go through potentially lengthy onboarding and training procedures. PR agencies, on the other hand, can get started straightaway.
Industry experience
PR agencies are likely to have worked with businesses of all sizes and from varying industries. This extensive experience ensures their teams are well-equipped to provide expert PR support for a wide range of organisations.
Who might need a PR agency?
Individuals or businesses who may want to consider hiring a PR agency include those who have:
Poor visibility
PR can be used to strengthen and support SEO efforts, helping your business to build brand recognition and stay visible and competitive in crowded markets.
PR crises
Most businesses must deal with some kind of PR crisis during their lifetime. These brand emergencies must be handled quickly, sensitively, and appropriately – something PR agencies are experts at.
Lack of resources
Some businesses simply don’t have the time, money, contacts, expertise, or resources to bring this activity in-house, making PR agencies a far more practical choice.
Specific aims
If you want to boost brand awareness, appeal to investors, establish credibility, improve your reputation, or strengthen your SEO efforts, enlisting help from an experienced PR agency can put together a tailored strategy.
Upcoming events
If you plan on launching major products or services, a professional PR agency can be instrumental in generating a buzz and increasing engagement.
How Aqueous Digital can help with your PR campaign
Struggling to carry out your own PR campaigns? With a dedicated PR agency working away on your behalf, you’ll have a whole team of experienced marketing professionals at your disposal.
Our results-driven digital PR services are carried out by our in-house PR expert, and supported by SEO technicians and digital marketing specialists.
Depending on your reputation management requirements, we can also work with external PR agencies to help deliver more comprehensive and effective results in line with both your budget and timeline.
To find out more about these services, please don’t hesitate to request a free, no-obligation consultation with our knowledgeable team.
After this consultation, we’ll put together a PR strategy that focuses on helping your business to achieve your specific aims – whether that’s minimising fallout from a PR crisis or boosting brand awareness.
To get the ball rolling, simply give us a call on 0800 285 1424 or send an email to hello@aqueous-digital.co.uk.
