Trust: online searchers are ready to give it, and businesses want to earn it as quickly as possible, but how can you accurately assess the online trustworthiness of your brand?
One way is through Google and its search results pages.
That’s right; it’s no secret the world’s largest search engine is an expert at finding authoritative and reliable sources before boosting their online visibility for relevant search queries.
To help businesses gain a clearer idea of how Google views their website, our expert team outlines why brands should be prioritising trust as part of their SEO (search engine optimisation) efforts.
Why is trust important for SEO?
The straightforward answer as to why trust is important for SEO is simply because people want to work with, and receive information from, credible and reliable online sources.
And if it’s important to people, then it’s important to Google and its primary mission of presenting helpful and reliable results to searchers.
That’s why, in 2022, the search engine introduced its E-E-A-T guidelines.
Standing for Expertise, Experience, Authoritativeness, and Trustworthiness, the search engine uses these four key factors to help it evaluate the quality of a site’s content and its overall credibility.
Websites that can demonstrate strong E-E-A-T principles are therefore more likely to be viewed favourably by Google’s algorithms, which can subsequently help them to rank higher in the search engine results pages (SERPs).
And with better search rankings, businesses can benefit from more measurable, tangible SEO results in the form of improved online visibility, an increase in organic traffic, and much greater brand awareness.
How to build Google’s trust in your brand
So, if your business isn’t appearing in Google’s SERPs for relevant queries, what can you do about it?
A lot, fortunately! While the best way to demonstrate trust to Google will vary depending on your specific industry, products, and services, some best practices include:
Administration
- Optimising your Google Business Profile with a clear description and photos
- Implementing transparent data privacy, delivery, return, and guarantee policies
Security
- Providing secure payment options, security badges, and trust seals
- Including clear and easily accessible contact information
Content
- Regularly updating content across your website
- Creating and sharing case studies of successful work or experiences
Reviews
- Including and encouraging customer reviews using incentives
- Engaging with customer reviews to address potential concerns
Technical SEO
- Implementing a backlinking strategy to receive links from other credible sources
- Improving your website speed and loading time
Build a more trustworthy business
Here at Aqueous Digital, we care about getting your website, and its products or services, in front of your target audience.
Whether that’s through the identification of technical SEO issues, the implementation of fresh content, or improvements to the overall user experience, you can trust our team of digital marketing experts to point you in the right direction.
To start a conversation about boosting the online visibility of your website in this new era of AI and Google E-E-A-T guidelines, simply give us call today on 0800 285 1424.
Alternatively, you can also arrange your free, no-obligation initial consultation with our team by emailing your enquiry to hello@aqueous-digital.co.uk or filling in our convenient online contact form.
