Struggling to unlock the full potential of your business and kickstart growth?
Public Relations (PR) could be the key.
Often used to build a positive reputation, increase brand awareness, and foster stronger stakeholder relationships, the benefits of PR (including digital campaigns) are numerous.
Whether you opt for traditional PR (such as TV and radio mentions) or digital PR (like publishing guest posts and social media collaborations), you’ll find professional PR services can deliver impressive results.
How can digital PR campaigns contribute to business growth and future success?
Struggling to choose between traditional PR and digital PR to support the success of your business?
While traditional and digital PR benefits are very similar, online PR campaigns offer distinct advantages, such as:
Adherence to E-E-A-T guidelines
Digital PR campaigns boost business growth by building strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and therefore greater online visibility for your brand.
These guidelines, as set out by Google, help online users and search engines alike to identify the most credible sources, supporting higher online visibility, traffic generation, and media mentions.
Connection with new audiences
By getting your brand mentioned and backlinked by reputable news publications and other credible online sources, you can extend your reach to new audiences that you might otherwise struggle to connect with via more traditional PR routes.
Improved Search Engine Optimisation (SEO)
Another of the many digital PR benefits includes improved SEO as high-quality backlinks earned from PR activities can strengthen your site’s authority and credibility.
Search engines, like Google, can recognise brand mentions as well as backlinks and, if they’re from reputable sources, this will support greater online visibility of your content in the SERPs (Search Engine Results Pages).
Increased website traffic and lead generation
Seen a dip in website traffic for no clear reason? Entertaining and informative PR coverage complete with backlinks to the site can drive direct referral traffic. This also offers an opportunity for lead generation – why not offer new website visitors a discount code when they sign up to your newsletter?
Opportunity for thought leadership
Digital PR and thought leadership content can also work in tandem with one another. When you share expert insights or data-driven commentary, digital PR can help you to secure coverage in more reputable or niche outlets.
At the same time, thought leadership pieces written by expert company personnel can give your brand a more authoritative voice in its industry, encouraging a deeper level of trust from potential customers and partners.
Long-lasting value
One of the strongest benefits of digital PR is the long-term value it can generate.
From high-quality backlinks and a more positive reputation to wider brand recognition, these competitive advantages offer long-lasting value after the campaign has come to an end, helping the business to be successful even when marketing budgets are reduced.
What are the benefits of PR?
Increased brand awareness
PR (done well!) is one of the most effective ways to build wider brand recognition.
Whether you want to increase brand awareness for a certain demographic or at a particular point of the year, targeted PR in the right publications can help you to achieve this aim.
Positive company reputation
This marketing activity is commonly used to shout about all the fantastic things your business is doing – whether that’s charity work, new product launches, or staff achievements.
By consistently sharing these stories, your brand is viewed as more credible and trustworthy, encouraging customer loyalty, increased sales, and even greater resilience during times of company hardship.
Effective crisis management
PR can also be used in conjunction with crisis management efforts to help manage public perception, provide clear communication, and minimise long-term damage in the event of a PR disaster.
It can also be implemented proactively, helping to create goodwill and a positive online presence, reducing the impact of any potential reputational crises that may arise in the future.
Stronger stakeholder relationships
Every business has stakeholders who influence operations and make crucial decisions.
With professional PR, you can keep them clearly informed, share core business achievements and values, and build essential trust, helping to reduce misunderstandings and avoid stakeholder conflict.
Boosted engagement and sales
Looking for tangible results from your PR campaign?
Increased engagement, sales, and conversions can all often be attributed to PR efforts as the public are far more likely to engage with and purchase products and services from authoritative and trustworthy brands.
Smoother talent recruitment
If you want to build the best team, you need to position your business as an attractive enterprise for potential new hires.
PR can strengthen your public image, highlighting what it’s like to work for the company, ready for when vacancies pop up and need to be filled with the right talent.
Reap the rewards of digital PR with Aqueous Digital
Looking to get your business in the paper for all the right reasons? Or maybe your existing SEO agency doesn’t offer digital PR services and you’re worried they’re missing a trick?
Unlike many other digital marketing agencies, we won’t sell you a service that we believe won’t deliver real results for your business.
That’s why we’ll get straight to work carrying out a comprehensive website review when you get in touch with our team.
From here, we’ll create a free, no-obligation audit and provide tailored recommendations that support your core objectives.
To start seeing tangible results from your digital PR, SEO, or paid advertising efforts, please don’t hesitate to discuss your requirements with our professional team today.
Simply fill out our online contact form and we’ll be in touch shortly to learn more!
Alternatively, you can also arrange an appointment via phone at 0800 285 1424 or email – hello@aqueous-digital.co.uk.
