Aqueous Digital

How do you add breadcrumbs to schema?

Eager to improve the user experience on your website with breadcrumbs? By adding breadcrumb schema, you can not only enhance the overall user experience, but also boost your SEO (Search Engine Optimisation) efforts, too!

Simply carry on reading to learn more about the role of breadcrumb schema and how you can add breadcrumbs to schema from the SEO experts at Aqueous Digital.

What is breadcrumb schema?

Also known as a breadcrumb list or breadcrumb navigation, breadcrumbs play a crucial role in SEO. This is because they tell users about a page position within a site’s hierarchy, which aids their understanding of the website and helps them to explore the site more effectively.

For example, the breadcrumb trail you’re currently using looks like this:

Home > Knowledge Hub > Articles > How do you add breadcrumbs to schema

If you want to ensure search engines can both find and display your breadcrumbs, you must add breadcrumb schema (a type of separate code or structured data) to your page’s code.

What does breadcrumb schema do?

While breadcrumbs often exist visually on the page and are designed for users, breadcrumb schema is aimed at helping search engines to understand a page’s position within a site’s hierarchy.

When implemented properly, breadcrumb schema can enhance your Search Engine Result Page (SERP) results, increase your CTR (click-through rate), and support the users’ understanding of the page’s context within the website.

How do you add breadcrumbs to schema?

The easiest way to generate breadcrumb schema is to use a free structured data generator tool to create JSON-LD markups. Once this code has been created, you can either add it to the relevant page manually or use a dedicated app or plugin.

Enhance site user experience with Aqueous Digital

Here at Aqueous Digital, our award-winning team specialises in SEO, content strategies, and reputation management for high-net-worth individuals. Before implementing our SEO best practices, we’ll run a thorough audit of your website to identify which areas require improvement.

During our comprehensive site audits, we take the time to understand not only your technical SEO requirements, but also every aspect of your website and business. This means we pay attention to everything from your company values to the user experience and technical SEO aspects of your site.

As breadcrumb schema has both technical SEO and user experience benefits, you can rest assured that our expert team can help you to implement effective breadcrumb schema. To find out more about how we do this, why not arrange your free, no-obligation consultation with our professional and friendly team?

To discuss your specific requirements, please feel free to give us a call on 0800 285 1424 or send your enquiry via email to However you decide to get in touch, we hope to hear from you soon.

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