Why searching for SEO Chester is not all it seems

Have you ever wondered why all the other search results that you are going to find for ‘SEO Chester’ say the same thing?

We know who they are, many of them personally. On the whole, they are wonderful people and no matter whether they are an SEO Consultant or an SEO Company in Chester, they will be telling you how wonderful they are and how they can definitely help you sort out your SEO.

Undoubtedly there will be promises of results, case studies of customers who they have worked with and even perhaps the offer of something ‘free’ like a website review.

So, why are you still not convinced? Why are you still looking?

The truth is that when everyone is saying the same thing, who can you believe? By what criteria should you be choosing a partner to work with on your SEO? Does it even make a difference who you choose?

Let’s see if we can bring a bit of clarity to these questions, by starting with how search works.

Why did you search for ‘SEO Chester’?

The chances are you are either looking for a provider or you are a competitor of ours (in which case hello!), but the reality is that this isn’t really a very well searched phrase on Google.

Search has evolved and honestly, adding the word Chester to the end of your search if you are based in or around Chester, is pointless. Google already knows where you are and probably, knows what you are looking for.

This is because the way search engines deliver their results is completely different from the way you think.

For example, do you know that the search you are doing now and the one someone does in the next street to you may bring back completely different results, even though you may both search for exactly the same thing?

So, if you search for SEO Chester and the business next door searches for SEO Chester then chances are the results will differ. Same applies for SEO Consultants or any other search term you can think of.

You might also find that the image on this page is in the ‘images’ search on Google for SEO Chester, not because it represents SEO in Chester but more because we’ve tagged it as such. It’s actually dinghy’s off the west coast of Barbados during Regatta week. Not the River Dee, but close?

SEO Chester

Why does Google think this represents ‘SEO Chester’?

How can there be different results for the same search?

The reason is quite simple. Search Engines these days don’t just serve you a result based on the words you type (or speak), they use a range of other variables.

For example, Google uses factors such as where you are located based on your IP address, your previous search history and whether you have visited a particular website before, how often you make the search, when you last made the search, and what device you are searching on to name a few.

On top of this, it can pull in additional information if you are logged into your Google account as it can see whether you have sent or received any emails from any of the web addresses which are in their search results, and if you have, it may choose to push that particular website higher in the results it shows you.

And if you use a Gmail account Google can and will read your emails to see if this page matches with something

So it matters which device I use to search for SEO in Chester?

Yes, it does. Google’s search results are often device-specific, so if you’re using a PC or an iMac it will take your IP address as the location. But with an Android tablet or mobile, you have to sign in to your Google account to use them, so it can often locate you exactly based on GPS coordinates.

If Google knows so much, do I still need to name the location in my search?

Actually Google is now assuming you won’t include that information. In October 2014 it released a change to its UK algorithm dubbed the ‘Pigeon’ update. This provided broad search queries with more locally based results.

Now, if you really want to confuse Google, try doing a search on your mobile whilst on a train. We tested this recently, searching simply for ‘cake shop’. Google returned a cake shop near our office, a couple in Oxfordshire, based on our location whilst on the train, and a couple in Liverpool and Manchester, based on where we had been in recent weeks.

So whilst searchers are inherently lazy (that’s you and me by the way, sorry about that) search engines will continue to try and find a way to get the result we are really looking for by using additional information to help them best guess our intent. Whatever device, location and search methodology, search engines need to figure out what you want, quickly.

Ironically though as they get better we get lazier and so when you’re looking for your local Solicitor, Accountant or Mercedes Dealer in Chester you no longer have to put in the word Chester, although it might help.

Try a search with and without the word ‘Chester’ and see how different the results look.

Does any of this matter?

We think so. When you understand the complexities of SEO, as we do, it doesn’t make sense to then offer world domination in two weeks for just £99. It’s a bit more strategic than that.

SEO is an art and a science, and it takes knowledge, creativity and commitment to appear on the first Google page for your chosen search terms.

We’ll get you there, but it’s a journey, not a sprint, and we’d be with you every step.

Aqueous Digital…because search never sleeps


Looking for an SEO Agency local to Chester?

If you’re in Chester and looking for an SEO Agency, get in touch.

Why are we different? It’s quite simple, really: we’re all about you.

We don’t brag about the high-profile customers we have, we don’t put links on your site to ours, we don’t make useless promises of search engine domination, and we definitely don’t guarantee to get you to the top of Google for just £99!




Who are Aqueous Digital?

Aqueous Digital are a family-run digital marketing and SEO agency.  We specialise in organic and paid internet search, Search Engine Optimisation, website content strategy and reputation management for ultra-high net worth individuals.

Founded in 2011 by Jonathan Guy and his wife Emma, we set out with a clear vision to provide a different type of digital marketing service: a service based entirely on trust, loyalty, and collaboration (TLC).

This approach was prompted by an observation that some companies in the sector were misleading customers, over-promising, spreading unfounded myths about SEO, and delivering sub-standard customer service. We set out to be different.

Now in our eleventh year, those core values are as central to our ethos as they have ever been. We stand by our caring, down-to-earth, ethical approach to business, but this doesn’t just apply to our customers; we carry this through to how we treat our employees, too.

Our specialism in search and reputation management is an essential part of our success. We now partner with a wide range of customers across many sectors and countries, but remain true to our ethical values. If there is an obvious clash of interest, we won’t take on more than one customer in the same industry – this is a promise we make at the outset of every customer collaboration.

Despite the recent economic and social challenges, our business is continuing to go from strength to strength. We recently won Best Small Integrated Search Agency at the prestigious UK Search Awards 2020, Best Small Integrated Search Agency at the European Search Awards 2021, Best Global Small Integrated Search Agency at the Global Search Awards, Best Small Integrated Digital Agency at the UK Growth Awards 2021 and best Family Business at the UK Business Awards 2022.

We also recently won best low-budget campaign at the Global Excellence Awards 2021 for our work with our customer, ScratchSleeves.

Our proven paid and organic search strategies will provide your business with a framework to drive enquires, growth and increase turnover.



  • We’re honest – we guarantee that within the first few months you know whether you like us or not. Within six months you’ll see some real traction and results. Within a year, you’ll know why you came to us
  • We’re straight talking – we leave jargon to those who lack confidence. No geek speak or marketing waffle
  • Real People, real results – we care about your business like it’s our own


How much will SEO cost?

We’re not the cheapest for local SEO in Chester, and for that reason we’re probably not the best partner if you are a home start-up looking for a more affordable SEO option.

But if you’re looking for an SEO company who are local to Chester, accountable, and can make a difference to your business today, just pick up the phone and talk to us. Or why not have a look at the SEO Services section of our website, where you’ll find more details on the services we can offer you.

Call us now on 0800 285 1424 for an informal chat. We’re friendly, down-to-earth, and eager to help. We’ll even start out with an audit and review of your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.

We’ve recently filmed a short video with Jonathan, our Managing Director, to help explain our approach to SEO and Content Strategy. Give it a watch and then give us a call if you are interested in finding out more or if you have any questions about how SEO works.




Call us now on 0800 285 1424 and start making a difference to your digital profitability.

Professional Search Engine Optimisation across the North West and Cheshire including Chester, Ellesmere Port, Frodsham, Liverpool, Manchester, Middlewich, Northwich, Runcorn, St Helens, Warrington and Widnes.