Aqueous Digital


If you’re looking for an award-winning SEO company that can make a difference to your business, just pick up the phone for a chat.

We’re friendly, down-to-earth, and eager to help. We’ll even start out with an audit and review of your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.

Specialist SEO services for Derbyshire businesses

Nearly every other search result that you’ll find today for ‘SEO Derbyshire’ is going to say something very similar. It will be an SEO consultant, freelancer, or agency telling you how fantastic they are, and how they can definitely help you sort out your Search Engine Optimisation and get you to number one on a Google search.

No doubt they’ll have case studies of clients they have worked with and perhaps they’ll even offer you something for free, such as a website audit and review.

So, why are you not yet convinced?

The truth is that when everyone is saying the same thing, you don’t know who to believe. What criteria should you use when choosing a partner to work with on your Derbyshire SEO? Does it even make a difference who you choose?

We can answer these questions, starting with how search works.

The chances are you’re either looking for a provider or you’re a competitor of ours (in which case, hello!). In reality, this just isn’t really a very well-searched phrase on Google.

Search has evolved and, honestly, adding the word ‘Derbyshire’ to the end of your search if you’re already based in or around Derbyshire is pointless. Google already knows where you are.  More often than not, it also knows what you are looking for.

The way search engines deliver their results is probably completely different from the way you think.

If you search for SEO Derbyshire and the business next door searches for SEO Derbyshire too, there’s a high likelihood that the results will be different. The same applies for SEO Consultant, SEO Agency, Freelance SEO, or any other search term you can think of.

The reason is quite simple. Search engines these days don’t just serve you a result based on the words you type (or speak). They use a range of other variables.

Google uses factors such as where you are located based on your IP address, your previous search history, whether or not you’ve visited a particular website before, how often you make the search, when you last made the search, and what device you are searching on – to name but a few.

On top of this, it can pull in additional information if you’re logged into your Google account. It can see whether you’ve sent or received any emails from any of the web addresses which are in their search results, and if you have, it may choose to push that particular website higher in the results it shows you.

And if you use a Gmail account, Google can and will read your emails to see if this page matches with something that you have been emailing someone about.

Scary, isn’t it?

Yes, it does. Google’s search results are often device specific, so if you’re using a PC or a Mac, it will take your IP address as your location – unless you’re signed into your Google account, in which case it knows exactly where you are.

If you have an Android tablet or mobile, you have to sign in to your Google account for a variety of features, so it can often place you exactly based on GPS coordinates.

All of this means that what was a simple search query for SEO Derbyshire has now turned into a challenge for Google, and as its main driver is to provide you, the end-user, with the very best search result, it can use any and all information available to do this and to give you the answer.

Google uses everything it can to give you the search result you want.  First time. Every time.

This is why it has been so successful over the past twenty years.

Actually, Google now assumes that you won’t include that information.

In October 2014, Google released a change to the algorithm in the UK which was dubbed the ‘Pigeon’ update. What this did was start to use signals like those we talked about earlier to include more locally based results in broad queries.

So, for example, let’s say you search for ‘Hardware Store’ right now. Wherever you are, there’s a very good chance that you’ll see ‘Hardware Store’ in the ten organic results that appear.

Of course, since Google doesn’t know whether you want to find a local Hardware Store, find an album or band called ‘Hardware Store’, search for a programming update called ‘Hardware Store’, or actually consciously know what a Hardware Store is to begin with, it may well include any or all of the other results.

You can further confuse the search engines by doing the search on your mobile whilst on a train.

In fact, we tried this recently. It returned a Hardware Store nearby based on Google knowing where we live, as well as a couple in Yorkshire based on location whilst on the train, and a couple in Cheshire and Leicester based on where we’d been in recent weeks.

So, whilst searchers are inherently lazy (that’s you and me by the way, sorry about that), search engines will continue to try and find a way to get the result we are really looking for, using additional information to help them best guess our intent. Ironically enough, as they get better, we get lazier, and so when you’re looking for your local Florist, Car Dealer, or Fish and Chip Shop in Derbyshire, you no longer have to put in the word ‘Derbyshire’, though it may well help.

Try a search with and without the word ‘Derbyshire’ and see how different the results look.

Local Derbyshire SEO

How does this work for a business in Derbyshire?

Well, if you have a business in Derbyshire, we’d like to work with you. We’re here to help. We’ve been doing this for a long time and we’re still enjoying strong relationships with some of the customers we started with way back in 2011.

Call us today for free on 0800 285 1424 and let’s start by talking about what you want to achieve. Your hopes, aspirations, and the timescales to which you’re working. You might not be looking to rank for SEO services in Derbyshire, but the fact that you found this page shows exactly how this process works.

Looking for an SEO Agency in Derbyshire?

If you’re in Derbyshire and looking for an SEO Agencyget in touch.

Why are we different? We deliver SEO the way it should be done.

We don’t brag about the high-profile customers we have, we don’t put links on your site to ours, we don’t make useless promises of search engine domination, and we definitely don’t guarantee to get you to the top of Google for just £99!

Aqueous Digital are a family-run digital marketing and SEO agency.  We specialise in organic and paid internet searchSearch Engine Optimisation, website content strategy and reputation management for high net worth individuals.

Founded in 2011 by Jonathan Guy, we set out with a clear vision to provide a different type of digital marketing service, one based exclusively on trust, loyalty, and collaboration (TLC).

This approach was prompted by an observation that some companies in the sector were misleading customers, over-promising, spreading unfounded myths about SEO, and delivering  poor standard customer service. We set out to be different.

Now in our eleventh year, those core values are as central to our ethos as they have ever been. We stand by our caring, down-to-earth, ethical approach to business, but this doesn’t just apply to our customers; we carry this through to how we treat our employees, too.

Our specialism in search and reputation management is an essential part of our success. We now partner with a wide range of customers across many sectors and countries, but remain true to our ethical values. If there is an obvious clash of interest, we won’t take on more than one customer in the same industry – this is a promise we make at the outset of every customer collaboration.

Despite the recent economic and social challenges, our business is continuing to go from strength to strength. We recently won Best Small Integrated Search Agency at the European Search Awards 2021, Best Global Small Integrated Search Agency at the Global Search Awards 2021.

We also recently won best low-budget campaign at the Global Excellence Awards 2021 for our work with our customer, ScratchSleeves.

We guarantee our proven paid and organic search strategies will provide your business with a framework to drive enquires and growth and increase turnover.

What do our customers say about us?

What’s it like working with Aqueous Digital? Find out today from our valued client, Jack Leigh, Director of Manchester based film company, Eight Engines!.

Searching for an SEO consultant in Derbyshire?

Say ‘hi’ today by emailing your enquiry to or giving us a call on 0800 285 1424!