If you’re looking for an award-winning SEO company who can make a difference to your business, just pick up the phone for a chat.
We’re friendly, down-to-earth, and eager to help. We’ll even start out with an audit and review of your website for free. We can then advise you on your best overall digital marketing strategy and the best tactics to use.
Who, these days, types in SEO Northwich?
Well, leaving aside the rise of voice search for a moment, the answer is only someone determined to find a local company to handle their SEO requirements.
After all, when you even start to type the phrase Google will try and autocomplete the search for you.
And it’s not as if that’s an everyday occurrence anyway.
But if you have got this far, do you want to know why you are seeing this result?
Read on to find out more about how SEO really works and how you and your business can profit from understanding how Google ranks websites.
Interestingly enough the way search engines deliver their results may be completely different from the way you think they do.
For example, do you know that the search you are doing now and the one someone does in the next street to you may bring back completely different results, even though you may both search for exactly the same thing?
So if you search for SEO Northwich and the business next door searches for SEO Northwich then you may well see slightly different results.
You might also find that the image on this page is on the ‘images’ search on Google for SEO Northwich, not because it represents SEO in Northwich but more because we’ve tagged it as such. It’s actually The Algarve but you can imagine it’s the River Weaver, at a push…
The reason is quite simple. Search Engines these days don’t just serve you a result based on the words you type in, they use a range of other factors.
For example, Google uses factors such as where you are located based on your IP address, your previous search history and whether you have visited a particular website before, how often you make the search, when you last made the search and what device you are searching on to name a few.
On top of this, it can pull in additional information if you are logged into your Google account as it can see whether you have sent or received any emails from any of the web addresses which are in their search result and if you have it may choose to push that particular website higher in your search result.
Yes, it does.
Google’s search results are often device specific so if you are using a PC or an iMac it will take your IP address as the location unless you’re signed in to your Google account in which case it may well know exactly where you are.
For example, if you have an Android tablet or mobile you have to sign in to your Google account to use them so it can often place you exactly based on GPS coordinates.
All of this means that what was a simple search query for SEO Northwich has now turned into a challenge for Google and as its main driver is to provide you, the end user, with the very best search result it can use any and all information available to do this and to give you the answer.
Actually Google is now assuming that you won’t include that information. In October 2014 Google released a change to the algorithm in the UK which was dubbed the ‘Pigeon’ update.
What this did was it started to use the signals we talked about earlier to include more locally based results in broad queries.
So for example, if you search for ‘cake shop’ right now wherever you are then there is a very good chance that you will see a local cake shop in the ten organic results that appear.
Of course, as Google doesn’t know whether you want to find a local cake shop, know what a cake shop is, find an album or band called ‘cake shop’ or search for a programming update called cake shop it may well include any or all of the other results.
You can further confuse the search engines by doing the search on your mobile whilst on a train. I did this recently and it returned a cake shop near my house, based on Google knowing where I live, a couple in Oxfordshire, based on my location whilst on the train, and a couple in Liverpool and Northwich based on where I had been in recent weeks.
So whilst searchers are inherently lazy (that’s you and me by the way, sorry about that) search engines will continue to try and find a way to get the result we are really looking for by using additional information to help them best guess our intent.
Ironically though as they get better we get lazier and so when you’re looking for your local tyre depot, plumber or bouncy castle supplier in Northwich you no longer have to put in the word Northwich, although it might help.
Despite the recent economic and social challenges, our business is continuing to go from strength-to-strength.
Recently, we have been nominated for; Best Small Integrated Search Agency at the prestigious UK Search Awards 2020, Best Small Integrated Search Agency at the European Search Awards 2021, Best Global Small integrated Agency at the Global Search Awards and Best Small Integrated Digital Agency at the UK Growth Awards 2021.
We also won best low budget campaign at the Global Excellence Awards 2021 for our work with ScratchSleeves.
We guarantee our proven paid and organic search strategies will provide your business with a framework to drive enquires, growth and turnover.
As a family-run SEO and digital marketing agency, we have decades of combined experience in this industry. Specialising in paid internet search (Google Ads), SEO, content strategies, and even reputation management for high-net-worth individuals, we’ve helped countless clients grow their business.
Founded by Jonathan Guy and his wife Emma in 2011, Aqueous Digital is based entirely on trust, loyalty, and collaboration (TLC). These ethical values now sit at the core of our agency as we aim to differentiate ourselves from misleading and over-promising SEO agencies that don’t put their customers first.
Plus, we’ve won plenty of awards that prove we’re more than just words. From winning Best Small Integrated Search Agency at the prestigious UK Search Awards 2020 to being awarded Best Small Integrated Search Agency at the European Search Awards 2021, we’ve only gone from strength to strength.
For honest communication and real (and award-winning) results that can drive enquires, boost growth, and increase turnover, choose Aqueous Digital
If you’ve moved past the early stages of setting up a business and are keen to grow by investing in various marketing avenues, we can help. As a trusted Northwich SEO company, the experienced team at Aqueous Digital can help you to drive engagement and organic traffic without blowing the budget.
If you’d like to find out more about specific SEO costs and services, please feel free to give our friendly team a call on 0800 285 1424 where we can discuss the best strategy to boost your business. Simply watch the video below to learn more about our SEO approach as explained by our Managing Director, Jonathan.
What’s it like working with Aqueous Digital? Find out today from our valued client, Jack Leigh, Director of Manchester based film company, Eight Engines!.
Say ‘hi’ today by emailing your enquiry to hello@aqueous-digital.co.uk or giving us a call on 0800 285 1424!
