What’s the difference between PR and marketing?
Unsure whether to promote your business through marketing or public relations (PR)? Give PR and marketing are closely related and work in tandem, it can
January 22, 2026
With the current crisis unfolding across the world we have seen a huge increase in the amount of fraud or attempted fraud, particularly on email.
This week we have had three separate emails asking us to provide information about our bank details. The latest one simply says;
Hi,
Can you confirm the balance on the account as of today?
Kind regards,
The email appears to come from the Managing Director but is, in reality, a fake Gmail email address.
Scammers aren’t bothered that businesses are trying to survive. They don’t care whether you succeed or fail, They only care about parting you from your hard earned cash.
With people struggling to find month end payment, emails like these are trapping unwitting recipients into a communication chain which ultimately, will see them walking away with cash which should be used to pay staff and suppliers.
Please be extra vigilant and do NOT disclose your bank details to anyone during these uncertain times.
Stay safe and be careful.
Unsure whether to promote your business through marketing or public relations (PR)? Give PR and marketing are closely related and work in tandem, it can
Has your business been impacted by a costly PR crisis? Or perhaps negative reviews have affected your wider brand image? No matter the type of
Whether it’s attracting higher-quality talent or securing sought-after partnerships, most brands recognise the real value that digital PR (public relations) can bring to their business.
Completed at the very end of December 2025, Google snuck in its final update for the year – culminating in a hat-trick of core updates
Struggling to unlock the full potential of your business and kickstart growth? Public Relations (PR) could be the key. Often used to build a positive
Weighing up whether your business should invest in marketing or public relations (PR)? As seasoned digital PR and marketing professionals, the expert team at Aqueous