How video content can elevate your website

Stuck for inspiration when it comes to creating original blogs or guides for your business?

Perhaps it’s time to join the thousands of websites that benefit every day from eye-catching and immersive video content.

Whether you choose to add snippets to your written articles, product details, or ‘About us’ page, there’s no part of advertising your website that couldn’t be improved with a video camera

Why is video content so important?

According to one of the world’s leading explainer video companies, Wyzowl, 92% of marketers use video content at the heart of their marketing strategy, but why?

In short, videos can provide a wide range of useful functions depending on the type of content you choose to publish on your website.

From helping buyers to learn more about a product, to breaking down the barrier between your employees and your customers, great video content can increase audience engagement, help your business to reach wider audiences, and even lead to a boost in sales and conversion rates.

Does video content improve SEO?

Yes, if you’re interested in leveraging video content for SEO purposes, it can be incredibly effective.

Short enough to maintain viewers’ attention, but long enough to encourage them to explore your website further, video content meets a growing demand for easily digestible online content.

Especially useful for customers that simply don’t have time or attention span to delve into lengthy written content, video clips can help to quickly captivate your target audience with engaging visuals and audio.

In terms of delivering tangible SEO results, it can help with:

Boosting traffic, dwell time, and sales

As Wyzowl reports, 87% of marketers believe video content has helped them to increase traffic, while 82% agree that it’s improved dwell time and a mammoth 81% have confirmed that it’s directly improved their sales.

Encouraging backlinks from trustworthy websites

Reliable, authoritative websites are more likely to link to your site if it contains engaging video content. With these high-quality backlinks, you can increase your domain authority and online visibility.

Increasing online visibility in rich snippets

Due to its engaging nature, optimised SEO video content (content that’s been tagged using schema markup to help search engines identify and understand the video) is more likely to appear in video carousels and rich snippets for relevant search results.

Improving the on-site user experience

Whether you’re trying to explain how a product should be used or the way a service works, video content can be an effective way to clearly demonstrate processes, display step-by-step tutorials, and simplify complicated topics.

What are the different types of video content?

Regardless of whether your company provides a service or sells a selection of products, there’s plenty of fantastic video content you can create.

Below, you’ll find just a handful of the various types that can help grab your customers’ attention and make your brand stand out.

Other popular forms of video content include webinars, animations, live streams and interviews, so you’ll be spoilt for choice.

Vlogs

One way you can make lengthy blogs or guides easier to digest for a reader is to transform them into a vlog (video blog). An effective method to relate lots of information about an event, product or service, vlogs are relevant for a host of businesses.

Tutorials

Great for websites that sell products, video tutorials can instil a sense of confidence in the customer to buy items they have little or no experience with. Typically, it’s also much easier to show someone how to use a product than to describe the process.

Customer testimonials

A great way to showcase your reliable track record, previous or current customer testimonials can encourage potential clients or buyers to get in touch – especially when you’ve taken the time and effort to transform written testimonials into attention-grabbing video content.

Team introductions

Ideal for businesses offering a service instead of a product, video introductions are a great way for clients to connect with the people behind the brand. From putting a name to a face to identifying the best person to contact with their enquiry, team introductions serve a range of functions.

Examples of engaging video content

While anyone equipped with a camera can make video content, the key to success is ensuring it engages your target audience.

Below, we’ve assembled a small selection of examples to inspire you, followed by a host of insightful content-creating tips.

Sainsbury’s – Christmas Advert 2014

Airbnb – We Accept Advert 2017

Aqueous Digital – We Are Aqueous 2022

How do I make video content?

Luckily, great video content needn’t cost a fortune.

While high-quality product tutorials and snazzy team introductions may require the hiring of a professional camera kit, you can still whip up plenty of brilliant video content for social media with little more than a smartphone.

If the camera provides a clear image, there’s no limit on the number of casual team interviews or company event updates that you can post on your website.

How you choose to make video content will also depend on which platform(s) you intend to upload it to.

Social media platforms have different algorithms that will dictate how much reach and engagement your video content receives based on factors like length and style.

TikTok, for example, is an increasingly popular place to share brief and light-hearted content while LinkedIn provides a professional platform to promote lengthier, and usually more serious, video content.

Book your free initial consultation today

With Aqueous, you can collaborate on a tailored website content strategy and start reaping the rewards of great, SEO-optimised video content.

As an award-winning company with a team of expert marketers, we specialise in both paid and organic search to drive tangible results for your business and send your site soaring.

Get in touch today online or by calling 0800 285 1424 for a free website health check and consultation.

We work in collaboration with Manchester based video and film production company, Eight Engines where we support them with their SEO in Manchester.

Here’s director Jack Leigh talking about his experience of working with Aqueous Digital on an SEO Strategy: