MozBar
MozBar is a widely used, and free, extension for Chrome that gives you easy access to link metrics and allows you to dig into a range of helpful information about your site. It shows the link metrics for pages and domains as you search, which can be helpful when seeing how you’re performing against your competitors.
You can also explore page elements, view search results from a different search engine, region, city or country, and view meta tags. A subscription option offers a range of extra features including unlimited page optimisation reports.
If you’re at the start-up stage, however, and can’t afford a subscription, the free version of MozBar offers a robust package of tools that can help you fine tune your SEO.
Screaming Frog
Screaming Frog is a powerful set of tools that can deepen your insight into your website’s SEO performance.
Although primarily a subscription service, some of its tools are available for free. It is a website crawler that gathers SEO elements from web pages for analysis, and then allows for their exportation to other programs such as Microsoft Excel. Once there, you can use the information to formulate a database of SEO recommendations.
Screaming Frog works well when it comes to analysing larger websites because it reduces the amount of time you have to spend undertaking manual website tasks. It can help you find broken links in sites, analyse meta data and page titles, find duplicate content, and then collect data from the HTML of web pages using CSS path.
Crucially, it facilitates integration with Google Analytics among its many useful and varied capabilities.
Bing Webmaster
With so much SEO attention focused on Google, it’s often forgotten that other search engines not only exist but are also prospering. Microsoft’s Bing, for instance, currently processes 12 billion searches a month worldwide!
Bing is Google’s main competitor, and Bing Webmaster is to Bing what Google Analytics is to Google. It offers a similar range of analytical tools, and can help you improve your SEO performance across a range of search engines, not just Bing.
Aqueous Digital is the SEO company of choice for ambitious businesses
Aqueous Digital is an award-winning, family-run digital marketing agency based in Cheshire.
We specialise in organic and paid internet search, website content strategy and reputation management for high and ultra-high-net-worth individuals.
Trust, loyalty and collaboration are at the heart of everything we do — these are values we strongly stand by and never compromise.
Despite recent global economic and social challenges, our business is continuing to go from strength-to-strength and in July 2021, we won Best Small Integrated Search Agency at the prestigious Global Search Awards.
At Aqueous, we create comprehensive SEO strategies for our customers based on creativity and ethically sound industry best practice.
Call us on 0800 285 1424 or email us at hello@aqueous-digital.co.uk for a free audit of your website and to have a chat about how we can support the success of your business with our award-winning search engine optimisation.
Find out more about the SEO services we offer.
Further reading on SEO
Aqueous Digital’s Guide to the Top 501 SEO and Digital Marketing Terms
Aqueous Digital’s Ultimate Guide to the cost of SEO in the UK
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What is Technical SEO?
What is Local SEO?
SEO vs PPC
Link building and outreach
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