For SEO to work effectively, it should be carefully considered. When planned effectively, it should start to deliver results within months, but your aim should be to grow the number of meaningful visitors to your website over time.
A quick fix may give you a short-term boost in Google’s search results, but it’s unlikely to be sustained for long.
To achieve substantive growth, you need a well-worked out and implemented SEO strategy.
What is an SEO strategy?
An SEO strategy is the process by which a website’s content is organised to increase the chances of it featuring prominently in search results. It is the process by which you maximise an opportunity to attract organic traffic.
By developing a strategy, you decide the particular approach to SEO you are going to take, and how that will evolve. It’s an important part of the marketing puzzle, one on which other aspects of your overall marketing strategy will hang.
There are three types of SEO, and all of these may play a part in any strategy that you opt for:
This relates to the content on your website. It will include researching keywords, and then including those in your content to achieve maximum effect. It is also about how your website looks and feels when a visitor lands on it.
It will usually be an ongoing process, and form a part of your long-term SEO strategy.
This is the invisible technical fixes that you need to pay attention to. It relates to non-content elements of your website that make it easier for Google, and other search engines, to find.
It will include the site architecture, its speed, mobile-friendliness, security and structured data. You will always need to pay attention to technical SEO, but it will be particularly important during the set-up stage of your website to provide the best platform possible.
This is a set of techniques and approaches that helps to strengthen your website’s connections with other websites. It’s primarily focused on building backlinks to your website from authoritative websites to enhance your credibility.
It shows search engines that your website is established and authoritative. All of these approaches will be incorporated into most SEO strategies.
So, what sort of SEO strategies are there?
The different types of SEO strategy
Content
Is the field your business operates in information-rich, such as law or media? In which case, a content-driven strategy is likely to be most successful.
Nearly all SEO strategies will involve content, but in some cases it will be extensive.