6) Generate local coverage
It used to be that the only means to get local coverage for your business was through the local newspaper, or perhaps with a mention on the local radio. With the explosion in online media, it’s now much easier to get your business name mentioned.
Invite local bloggers to your store or to try out your services, contribute to guest blogs and make sure that local media know about your promotional activities. The more mentions your business can secure on local websites the better.
7) Encourage local reviews
Gaining positive reviews on local and national review websites can have a positive impact on your local SEO. Reviews on Google My Business and Facebook can be highly valuable, along with review sites such as Trustpilot.
Positive reviews not only help you feature highly on the local search results, they’re also reassuring for would-be customers who see that you’re not only legitimate, you’re also delivering a quality service. Positive reviews can also help your business stand out on Google Map results.
8) Submit your site to high-quality local directories
Local online directories of businesses offering goods and services can provide a valuable addition to your online SEO. They can also give your local SEO boost, but you need to be confident that the directories are high-quality. Rarely updated, obscure local directories are unlikely to have much impact. Local directories can also provide a valuable backlink.
9) Make sure your website is mobile friendly
The way consumers access the internet is increasingly mobile based. According to research carried out by Hubspot 61% of all local internet searches now take place on mobile devices. If your website doesn’t perform well on mobile devices then you’re likely to lose out with customers who may look elsewhere.
Also, Google looks for websites that are mobile friendly when delivering their search results. The more accessible your website the more likely it is to feature highly. You can easily check how mobile-friendly your website is at Google’s test page.
It’s also worth noting, that Google already knows your customers location based on their phone’s GPS and will automatically deliver the best local results.
10) A long-term approach
It’s important to remember that local SEO is a long-term, ongoing strategy rather than a single, one-off event. At Aqueous Digital, we can develop a comprehensive local SEO strategy for your business that ensures you stand the best chance of appearing prominently in local search results. Even when your business is closed we ensure your SEO never sleeps.
Talk to our experienced team today to find out what we can do for your business. Call us on 0800 285 1424 or email us at hello@aqueous-digital.co.uk to have a chat about how we can support the success of your business with our award-winning search engine optimisation.
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