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“Aqueous regularly keep us updated on this as well as providing us with effective feedback..”
We were approached when the company realised that their gyms were not appearing properly in local searches. On top of that, when you searched for what they did, they simply didn’t appear.
The challenge was how quickly we could get each gym to appear correctly in a search result for local gyms.
As always, we started with a strategy.
We realised that there were technical issues that were holding the website back, but more importantly, keyword research identified that each of the pages and the website itself, were set up to target the wrong keyword.
The issue was that what people type into Google varies depending on what they are trying to achieve. We quickly identified that over 70% of people searching for them were using a mobile so more likely to type ‘gym’ than ‘fitness’ as an example.
By carefully creating additional content, reshaping the configuration of the pages and providing some helpful internal linking we were able to see immediate results in their keyword positions. Over time, with some external link building, we were able to cement these positions and outrank many larger gym chains.
Here’s what their Sales Director, Mark Chivers had to say about us;
“The biggest hurdle when taking on a specialist in a complex channel such as SEO, is getting to understand the final results is such a way that you know it’s doing a good job.
Aqueous regularly keep us updated on this as well as providing us with effective feedback, which we can also be implemented in other areas of the business. Their monthly reports are in depth as well as understandable and there’s always someone at the end of the phone to assist.”
top 5 keywords
Call us on 0800 285 1424 or email us at firstname.lastname@example.org to have a chat about what our Virtual Marketing Manager packages can do for your business.