Find out how we’ve helped our clients grow
On a day-to-day basis, the freedom of knowing that the Aqueous team are actively looking after everything SEO, means that we are able to focus on building the business in other ways, often based on their suggestions.
Scratchsleeve make innovative clothing and accessories for babies, toddlers and young children that are an appealing alternative to traditional scratch mitts. Their products prevent children suffering sleepless nights, due to eczema, chicken pox, measles or other itchy skin conditions.
Their range of products can also help with hair pulling, thumb-sucking, post-operative healing and protecting feeding tubes.
When you have a great product and a great story to tell, simple SEO is probably not the answer
We first met the team at Scratchsleeves over 7 years ago when they were setting up and we talked about the benefits of how good SEO can help build a website. A year later we were engaged to work with them and have done so ever since. Key to this relationship was how we helped them tell their story.
The aim of all good Marketing is to drive a return on investment. So, when we were approached by this customer the aim was simple
“Help us drive organic sales from our e-commerce website.”
Our strategy was simple;
At the outset, we stressed two things to them.
Firstly, that SEO and Digital Marketing is not an overnight fix.
Secondly, that the strategy we would use was perfectly in line with Google’s advice to Webmasters and we were not going to follow the crowd and simply buy links.
Back in 2013 Google was busy releasing Panda and Penguin updates penalising lack of content and poor linking practices respectively. We took the view, thankfully supported by our customer, that it would be better to create something that would engage real users.
After all, Google doesn’t buy products, people do.
Over the next twelve months, we focused on creating great content which would resonate with people who needed their products.
At the end of year one, we had achieved a 28% increase in organic traffic.
But as we were working closely together we both knew that the real benefit was yet to come.
We knew that the content we had created was gaining traction. It was being shared on social media and being naturally linked to by people who found that their products were the perfect solution.We could see the rise in organic traffic month on month and we knew there was more to come.
Over the next year, we continued to grow their content base and the traffic grew as well. By the end of the second year we had recorded a massive 138% growth in weekly organic traffic and by the end of year three, it was up another 58%.
By February 2016 they shipped more orders in a month than they did in their entire first year of trading and they have continued growing ever since.
This customer now serves not only the UK market but also exports to the USA and Canada, Ireland, Germany, France and most of the rest of Europe as well as Australia. This global business is built on a solid platform of evergreen content which continues to deliver customers week in week out.
In the first five years of working with Scratchsleeves we helped them increase website traffic by 390%, and generate £250k in sales.
Over the last year, we have helped them increase web traffic by a further 175% (July 2019- July 2020).
They are currently ranking at number one on Google for over 20 priority search terms, (August 2020) 17 terms ranked in position two and three and many more on the coveted page one of Google.
“On a day-to-day basis, the freedom of knowing that the Aqueous team are actively looking after everything SEO, means that we are able to focus on building the business in other ways, often based on their suggestions”
Increase in traffic
Call us on 0800 285 1424 or email us at firstname.lastname@example.org to have a chat about what our Virtual Marketing Manager packages can do for your business.