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Inaugural Butterfly Breast Cancer Awards Celebrates Resilience and Strength

A MUM moved by inspiring life stories of women like her affected by breast cancer has devised a way to commend their courage and spirit.

Sarah Pickles organised the Butterfly Breast Cancer Awards to shine a light on the resilience of those diagnosed with the most common cancer for women and those who support them.

And the first edition was such a resounding success that she plans to do it all over again next year.

“I’m so grateful to everybody who helped make my dream a reality,” she said.

“I have carried the vision for these awards in my heart, and it was a magical moment watching it come to life.

“It was a night where the achievements and dedication of these extraordinary individuals took centre stage, leaving an indelible mark on the hearts of all who attended.”

Sarah, who lives near Middlewich, was diagnosed with triple-negative breast cancer in 2014 at the age of 32.

Her own journey through diagnosis, double mastectomy, and reconstruction allowed her to connect with individuals who had faced similar challenges.

From those conversations she conceived an idea that would become the Butterfly Breast Cancer Awards.

The inaugural ceremony took place at the spectacular Vale Royal Abbey in Whitegate, Northwich, and was hosted by Radio Northwich presenter Kim Smith.

A highlight was the presentation to finalists of a special gift – a butterfly in a box donated by Butterflies for Occasions.

This symbolic gesture represented hope and signified the journey these individuals had embarked on.

The intention is for each butterfly to be released at home as a powerful symbol of transformation and renewal.

Proceeds from the ceremony, which raised £6,000 on the night and will increase by a further £2,500 received for auction prizes, are to be channelled to Simply The Breast, a fundraising initiative Kim started following her own diagnosis with breast cancer and is dedicated to supporting the Mid-Cheshire Hospitals Charity.

Sarah added: “This remarkable gathering was not just about recognition; it was also a fundraiser for a noble cause.

“The ceremony became a testament to the strength and beauty of the countless individuals fluttering like butterflies in the breast cancer community, each making a remarkable impact.”

The 2024 Butterfly Breast Cancer Awards are already in the works and are scheduled to take place on Friday, September 20, again at Vale Royal Abbey.

For more information about the event, ticket sales, and details on how to nominate someone, visit

Award Winners and Finalists 2023:

Inspirational Empowerment Award

sponsored by Centre of Excellence

Winner: Julie Grabham


Rebecca Hartley

Estelle Maher

Rebecca Morgan-Brennan

Kristen Hallenga

Innovation Award

sponsored by MGC Aerospace

Winner: Heather Glover (Skarlette)


Hollie McFarlane

Dr Michelle Harvie

Charlotte Wood

Charity Impact Award

sponsored by Aqueous Digital

Winner: Emma Osborne, The Osborne Trust


St Luke’s Hospice

Shine Bright Foundation


Charity Impact Team Award

sponsored by Eaton Homes and Enigma Healthcare

Winner: Prevent Breast Cancer

Finalist: Macmillan Breast Care Team

Transformed Life Award

sponsored by Enigma Healthcare

Winner: Emma Guy


Julie Bright

Marie Cadman

Community Volunteer Award

sponsored by Eaton Homes

Winner: Amanda Johnson


Lily Newman

Sylvia Armstrong

Judges’ Choice

sponsored by Cheshire Life

Winner: Sarah Pickles

Patron Award

sponsored by Sarah E Pickles

Winner: Sue France

Inspirational Community Breast Cancer Champion

sponsored by Layers Treats

Winner: Kim Smith

Other sponsors included: Jacqui O wedding and event flowers, Reflect Clinic, Love the Dentist, Get It Off Your Chest: The Funny Side of Breast Cancer podcast, Write Blend, AJ & Friends, Radio Northwich, HIA Design, Qube Luxe, Desired Occasions, Butterflies for Occasions and Universal Live

Awards Website

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