Aqueous Digital

Meet the Team – Caitlin Allan

Photo of Caitlin Allan

What is your role at Aqueous and what does that involve on a day-to-day basis?

I am a Digital Marketing Analyst at Aqueous, which means that I handle the SEO and PPC work for a selection of our clients. This includes uploading content to websites, performing keyword research, link building and optimising their PPC campaigns to increase traffic and conversions!

Tell us a bit about yourself?

I’ve been working for Aqueous for almost 2 years now and previously worked in retail and social media before joining the team. I have a degree in English Literature and lived in Liverpool for 3 years during my studies.

What do you do for fun outside of work?

I enjoy doing all the usual things such as spending time with friends and family, going to concerts/shows and travelling! I also really love cooking and I’m always looking for new recipes to try!

Who inspires you and why?

My Mum is definitely my biggest inspiration! She’s always worked incredibly hard for everything and has always taught me that nothing is worth worrying about as long as I am healthy and happy!

What’s the best thing about working at Aqueous?

The best thing about working at Aqueous is definitely the team! We all get on well and always have a laugh together and help each other out whenever we can.

Are there any interesting facts about you people might not be aware of?

This year I have challenged myself to read 20 books and during lockdown I’ve actually set up an Instagram account to log my progress and post reviews of the books I’ve read so far! I was also on the student newspaper at university and even attended some concerts for free so I could review them! My personal favourite was Johnny Marr from The Smiths!

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