The widespread creation and adoption of AI (artificial intelligence) tools has undoubtedly changed the way that search engine optimisation (SEO) services for websites are performed.
While Google enjoys the biggest share of the search engine market (around 90%, according to StatCounter), the second-largest search engine, Bing, shouldn’t be overlooked. Following Bing’s
Trust: online searchers are ready to give it, and businesses want to earn it as quickly as possible, but how can you accurately assess the
I wrote recently about the ridiculous situation of being asked to leave a review for a parking space, but what I encountered yesterday is, I
I had lunch with an old friend earlier this week and the most suitable location for both of us was a neutral venue midway between
You can’t move these days for articles about AI. Apparently, it’s the cure for all ills, will transform every business and is making people like me redundant.
Standing for Experience, Expertise, Authoritativeness, and Trustworthiness – find out how Google E-E-A-T is used to rank the quality of online content.
Has your business been negatively impacted by a careless tweet? Or maybe a personal attack has damaged your public image. By choosing to manage your
Concerned that you’ve solicited human-written content but received an alternative by artificial intelligence (AI) instead? While Google doesn’t expressly penalise AI-generated content, it does value
