When people search for recommendations of where to eat, they often use Google, social media or Trip advisor to make their decision. They look at reviews, ratings and pictures to decide where they want to go.
Unlike traditional marketing, digital marketing allows you to measure the success of your campaigns which can lead to a higher return on investment. Knowing what works and what doesn’t will help you to plan for future campaigns and allows you to utilise your marketing budget effectively.
If you don’t have a strong online presence, you could be losing out on a lot of new customers. In this article, you will discover the top five reasons why your Liverpool restaurant could benefit from a digital marketing strategy.
1. Digital marketing is less expensive
Society is moving further and further into the digital age with more people spending time online. Digital marketing continually grows and develops as technology evolves. It is now a lot more cost-effective to market your business online. It allows you to reach a wider audience by targeting specific customers who are looking for restaurants in Liverpool.
2. Social media as a marketing tool
Having a social media presence and engaging with customers will take very little investment and can help to promote your business on a larger scale. Engaging with people on social media helps you to show off your brands personality and build customer loyalty.
Social media ads are also a great PPC option that can work well if you want to increase awareness of your restaurant in Liverpool. You can spend as much or as little as you want depending on your needs and goals.
3. Utilising SEO
People tend to save themselves time by clicking on the first few suggestions that come up on their google search. You want to make sure that your Liverpool restaurant stands out from the crowd.
Utilising SEO through location-based keywords and content is another effective marketing technique. It helps you to rank higher for those ‘Best Restaurants in Liverpool’ searches, getting ahead of the competition.
Effective citations and backlinks are another essential tool for building trust with google and getting your restaurant to page one of google.
4. Online reviews
Recently, online reviews have become a great way for people to decide whether a restaurant is worth visiting. Having a strong trip advisor presence with a high review rating is becoming a must for building credibility. A business is always going to promote how great their services are but hearing those views from an existing customer could be the deciding factor in encouraging people to do business with you.
Where possible, encourage customers who have visited your Liverpool restaurant to post a review of their experience. Responding to their review can also give you the opportunity to show great customer service and brand personality.
5. High Quality Website
Your website will become the digital storefront of your Liverpool restaurant. If people find your website hard to navigate, chances are they will click off and find somewhere else to go.
Your website needs to be user friendly, especially for smart phones. Make sure to also include your location, opening hours and menu so that people aren’t having to look far for the information they need.
Having fresh, up to date content on your website is another vital component of your digital marketing strategy. You don’t want people going on your website to find an old menu or out of date information. Keeping your content current is a thumbs up from google and will help with your online visibility.
As the saying goes, people eat with their eyes. Having high quality photos on your website and socials is key to attracting new customers to your restaurant.
Get started with Digital Marketing in Liverpool
We are an award-winning, family-run digital marketing agency. We specialise in organic and paid internet search, SEO, website content strategy and reputation management for high and ultra-high-net-worth individuals. Find out more about Aqueous Digital and how we support Liverpool businesses.