As I reported last week, the Government has now spent in excess of £100 million on advertising since the start of the Coronavirus crisis last
Social Media channels such as Facebook, LinkedIn, Twitter and Instagram have proven to be the most effective digital marketing tools for reaching out to customers
Few things annoy me more than deceit and misrepresentation, so when I received two identical ‘reputation management’ emails this week, seconds apart, I felt compelled
Apparently, we will believe anything we are told by advertisers. This isn’t a modern day issue, it’s been around since the first peddler gathered a
If you already understand SEO, then you’ll understand the importance of content and link building for increasing the visibility of a website in the search
When did we allow ourselves to be convinced that we should pay for a click? After all, what is it that makes a click valuable?
Back in 2013, when there were just three of us working in this business, we were delighted to be awarded Google Partner status. Back then
If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words
