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“We have lowered our spend, but increase our clicks and increased our sales. No one who has ever taken over our campaign previously has managed to do this”
Established in 1967, BRT group is a family owned national distributor of bearings, power transmission and pneumatic components. They are the number 1 automotive bearing specialist in the UK and offer a twenty-four-hour distribution service to their customers at a local, national and international level.
BRT came to us in 2016 with a specific problem. They’d had a number of ‘PPC experts’ work on their account over a period of years but still, they were suffering from a cash burn rate that was unsustainable.
Our task was to reduce their spend whilst increasing conversions (if such a thing was possible) whilst maintaining the quality of leads and sales they were getting.
Well, we do like a challenge!
Undaunted we set one of the team to work and quickly identified what was burning the budget and why.
Here’s the testimonial we were sent one year later
I have been working with Harvey from Aqueous Digital since July 2016 with regard to Google Ad Words campaign that BRT run.
Over the years I have used approximately 4 agencies but in all honesty without the success that Aqueous Digital has had. We have a very complex and large ad words campaign which has been ‘jiggled and played’ with over the years, so it was not an easy task getting to grips with it. However, whilst it has taken around 6 months for the work that Jonathan – the ad words specialist at Aqueous Head Office to start to work, the second six months has seen huge improvements in all aspects of the campaign.
For all those who use Ad-Words and know a little bit about it. We have lowered our spend, but increase our clicks and increased our sales. No one who has ever taken over our campaign previously has managed to do this, so I am pleased I met Harvey and we were able to agree a strategy that has been able to control the ad-words that quite honestly if not handled correctly can spiral out of control.
Thanks Harvey and I look forward to our next strategy of Google shopping that we are just about to implement.
Reduction in ad spend across the entire Google Adwords campaign
Increase in sales month on month (2016 v 2015)
Call us on 0800 285 1424 or email us at firstname.lastname@example.org to have a chat about what our Virtual Marketing Manager packages can do for your business.