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Struggling to engage your online audience?

With a hand from metadata, you could improve the ranking position of your WordPress website’s content, helping your content to be seen and interacted with by your target market.

If you’re keen to learn more about how to add metadata to WordPress websites, then you’ve come to the right place.

Below, the SEO (Search Engine Optimisation) specialists at Aqueous Digital show you how to add metadata in WordPress in just a few easy clicks.


What is metadata in WordPress?

According to WordPress’s Plugin Developer Handbook, metadata simply refers to information about information.

The metadata options are limitless for WordPress websites as you can use these options to provide more information about posts, pages, users, comments, images, videos, and much more.

By way of illustrating, a post on a WordPress website will typically include metadata such as the author, the publication date, and the relevant tags or category. This in-depth information is useful for search engines as well as online users looking for more information.

This metadata can be found in the HTML (HyperText Markup Language) code of a web page and is stored in the WordPress database, while your chosen WordPress theme will determine which metadata can be found on your site alongside how and where it’s published.


How to add metadata in WordPress

Regardless of whether you want to add or update metadata in WordPress, we can help.

Ultimately, WordPress is designed to be an incredibly user-friendly platform which means adding default metadata for posts (such as the author, publish date, categories, and tags) is effortless.

You can edit this metadata in WordPress by navigating to the post or page settings that can be found under the sidebar of the post or page editor. Alternatively, or in addition to filling in this metadata, you can also add your own custom metadata.

Under the ‘advanced panels’ heading, you’ll find a ‘Custom Fields’ checkbox that you’ll need to select and then activate using the ‘Enable & Reload’ button.

You can then use the custom fields metabox beneath the post editor to add custom metadata to your WordPress content – including both posts and pages.

Learn more about metadata

If you’re keen to find out more about how to add metadata to WordPress and the various ways it can help your target audience connect with your WordPress website content, then don’t hesitate to contact Aqueous Digital today.

An award-winning marketing agency, we support businesses across the UK, including those in Sheffield, with SEO (paid and organic), reputation management for high-net-worth individuals, and content strategies.

To contact our Sheffield team, feel free to call us on 0800 285 1424.

Alternatively, you can also get in touch by sending your enquiry to hello@aqueous-digital.co.uk or by filling in and submitting our convenient online contact form.

Upon receiving your enquiry, you can rest assured that a member of our team will give you a call shortly to learn more about your SEO requirements and marketing goals.

From here, we’ll arrange a free, no-obligation consultation to discuss your options.

This article was written by
14th June 2023

If you found this article helpful and would like support with your digital marketing, get in touch with one of our experienced team.