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The September 2022 Google core algorithm update is now complete, but what is it and how does it affect my website?

The update took two weeks to roll out and is the second core update of the year, the first being only a few months ago back in May 2022.


What Is a Core Algorithm Update?

A core algorithm update means pretty much what it says on the box, a change to many parts of Google’s core algorithm. Google’s core algorithm depicts signals from webpages (e.g., keywords, links, etc.), with the goal of ranking the content that best answers a search query. Google has stated that the reasoning for its core algorithm updates is to improve its search results.


How Does This Affect My Website?

With each update, Google create a new set of ‘rules’ for ranking, and you may notice that your website has gone up or down after the update has finished. Data providers such as SEMrush have however concluded that the September 2022 update has been less impactful to websites than previous updates.

In their 2019 Search Central Blog Google wrote, “One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.”

What Can I Do If I am Negatively Impacted?

If your website has been negatively impacted by Google’s core algorithm update, there is a way to prevent this going forward. Google’s advice is to focus on high quality content. “We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

Google looks for content that is original and provides substantial information on a certain topic. Is your content trustworthy? Is it the sort of page you would recommend to a friend? These are just a couple of the questions Google is asking you to consider.

Aqueous Digital Are Here To Help

Make sure that your website is prepared for the next Google algorithm update with an outstanding content strategy. If your business requires advice or guidance when it comes to content strategy and SEO, get in touch today! Give us a call on 0800 285 1424 or send your enquiry to our team via email at Alternatively, we’ve also created a handy online contact form that can be filled in and submitted outside of our opening hours. Here at Aqueous Digital, we have years of invaluable experience devising content strategies that deliver impressive results for a wide range of clients.

Once we’ve received your enquiry, we’ll ensure a member of our team gets in touch to discuss your specific requirements. From here, we can also provide you with a free website health check and a no-obligation consultation, providing you with plenty of free feedback and suggestions for improvement – we hope to hear from you soon!

If you are an exisiting Aqueous Digital Customer and have seen a significant change to your Google ranking, don’t worry! Simply get in touch with your account manager and we will be happy to help.

This article was written by
27th September 2022

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