Aqueous Digital

How do you avoid duplicate content on e-commerce websites?

When you are building a website, it can be difficult to make it stand out.

In fact, it is common to see similar content from your website elsewhere on the internet, which can be confusing for visitors.

This is known as duplicate content, which is defined as content that appears on the internet at more than one web address (URL).

How to avoid duplicate content on your e-commerce site

To avoid e-commerce duplicate content, you should make it a priority only to publish unique content.

Not only will this help you to attract more visitors because you are offering a fresh perspective, but it will also help separate your offer from competitors producing similar content.

One way to find out if you have duplicate content on your site is by using a search engine like Google, which should flag any related issues.

When creating a website, many people fall into the trap of publishing one type of content. However, there is less chance of having duplicate content if you choose to diversify your content by creating articles, blogs and guides.

Moreover, although your e-commerce website will primarily showcase a variety of products, it is equally important to write good supporting content for publishing on non-product pages.

This creates a unique experience overall for a visitor and can help ensure your website’s content remains original.

How to fix duplicate product pages

The most common solution to fix product pages is to write unique content.

However, it can be challenging to do so, especially because many products have similar functions and features than can only be described in one way.

From a technical perspective, there are a few solutions when it comes to fixing duplicate product pages.

Duplicate content is a problem that needs a simple solution because there should only be a single URL for a piece of content that is recognised as the   by search engines.

If you discover duplicate content on more than one page, redirecting visitors to the canonical URL will inform search engines which page is the preferred one.

To do that, it is advisable to use a 301 redirect. Additionally, you can consider adding a canonical link element to the duplicate page or adding an HTML link from the duplicate page to the canonical page.

Ultimately, duplicate content can be detrimental to the success and functionality of your e-commerce website.

Not only can it impact negatively the ranking of a page, but the issue can become more complicated  .

If you are striving to stand out from the crowd when it comes to the content on your website, why not see how Aqueous Digital can help?

If you’d like to discuss your specific requirements or concerns with a member of our knowledgeable team, feel free to give us a call today on 0800 285 1424.

If you need an agency that can be your guiding hand to great SEO in SheffieldLiverpoolManchester, and all across the UK, contact Aqueous Digital. To get in touch with our north west team you can either give us a call on 0800 285 1424, or alternatively email us at

More Articles

Leeds city skyline
Claire McKernan

Top 10 facts about Sheffield

Sheffield is renowned for its lively atmosphere and fascinating heritage. However, there are many things people don’t know about this wonderful city in the county

Read More »