What percentage of a marketing budget should be allocated to digital?
An appropriate investment of a marketing budget can make all the difference to the success or failure of a business. Too much expenditure on one
Eager to improve the accessibility and quality of your content for your audience? Why not consider performing an SEO content audit to uncover any areas of weakness as well as content gaps that you could fill with your valuable insider knowledge?
Luckily, the SEO professionals at Aqueous Digital are on hand to help you discover what’s involved in an SEO content audit alongside the various benefits of performing this type of audit. Below, we also show you how you can conduct an SEO content audit on your very own website.
A digital or SEO content audit involves collecting and analysing content on a website, such as the website’s landing pages, blog posts and product pages. It can also be used to examine a wide range of resources including infographics, social content assets, cast studies and even e-books.
It’s designed to evaluate all the online content assets of a website to ensure they are providing the best support and information for their users. A fantastic tool for any business that publishes content, a content audit can be used to identify both the strengths and weaknesses of a website’s content with a view to improving their overall content strategy.
The aim of a content audit is to improve the quality of the content on a particular website by assessing how well each piece of content is performing. Often, content audits are implemented to assess whether a company’s content marketing strategy is effective. If areas of weakness have been identified in the audit, the content marketing strategy may need to be adjusted accordingly.
The most effective way to conduct an SEO content audit is to use an SEO tool like SEMrush which has a dedicated content audit feature. This content audit feature is informed by a host of data that’s gathered from SEMrush itself as well as real-time statistics provided by Google Analytics and Google Search Console.
Once you’ve selected the folders of your website that you want the content audit to analyse (most often the blog and landing pages), it will gradually collect the relevant data from these pages. It’s worth noting that websites with more content to analyse will naturally take longer to process than smaller sites – SEMrush’s content audit tool can analyse up to 20,000 pages.
Upon collecting this information, the content audit feature sets out a selection of data for each page of analysed content. For each piece of content, it can highlight the number of shares, backlinks, and sessions alongside providing a bounce rate statistic and average session duration. It will then group the articles into one of four categories: rewrite or remove, need to update, quick review, and poor content.
From a technical point of view, there are many issues that can arise in content. This might include performance issues such as poor loading speeds that can be highlighted by a high bounce rate, but a content audit can also identify broken links that could be affecting the site’s search value as well as the user’s experience.
While a content audit can help you to create new content that fills gaps in knowledge, it can also assess the quality of your current content. From here, you can decide (using the accumulated data from the content audit) whether it’s best to completely remove or rewrite the article, add some key improvements or simply give it a quick review.
A content audit creates an inventory of the content on your website. This comprehensive list of content helps you to identify areas of information that are lacking. By identifying these content gaps, you can create a new strategy that covers these topics to help boost your domain authority, add value to your site and create content that your target audience is actively looking for.
Even if you have already created a bank of fantastic and useful content with plenty of backlinks, it’s of no use to your target audience if they can’t find it. With this in mind, a content audit can also help you to improve the overall structure of your content using analytics and keyword data. As a result, you’ll be able to make this great content more accessible for both online users and search engines alike.
One benefit of analysing your current content is that any instances of self-competition (where you are competing with yourself for the same search terms) will be highlighted. This refers to pieces of content that rank for the same keywords, resulting in keyword cannibalisation. By taking away this competition and cannibalisation, the website conducting the content audit is likely to see more success and engagement with the remaining piece of content.
Due the many benefits of content audits explored above, it simply makes sense to conduct regular content audits on your website. By digging into the audit data, you can discover which pieces of content are the most effective and which could be improved to achieve better results for your business. This allows you to constantly adapt your content strategy to ensure it is as effective as possible as your business continues to grow and evolve.
As an award-winning digital marketing agency, the team at Aqueous Digital have invaluable experience conducting SEO and content audits for our clients. We use a combination of SEO specialists, content audits and expert content writers to implement effective content strategies that can boost your online presence, increase your domain authority and lead to more conversions and enquiries.
To get in touch with a member of our Liverpool or Cheshire team, please don’t hesitate to give us a call on 0800 285 1424. Alternatively, you can also contact us by emailing us at agency@aqueous-digital.co.uk or filling out our handy online contact form. Upon receiving your enquiry, we’ll be in touch to provide a free website health check and no-obligation consultation.
How to conduct a thorough digital marketing audit of your website
Why digital marketing is important to business owners
Digital marketing trends to get ahead of the curve
Short-form vs. long-form content: Which is better for your website?
Digital marketing channels: Which one should you choose?
Content Optimisation: How to improve existing content on your website
How AI is becoming more prominent in digital marketing
How to create a results-driven digital marketing campaign
SEO for YouTube: How to optimise YouTube videos for search
How to boost your website’s domain authority
What is Evergreen Content and why does it matter for SEO?
Why we build backlinks to your website
How to develop a content strategy for SEO
Content is King. What is content marketing?
Creating great content: How to write for SEO
How digital marketing has changed over the years
How video content can elevate your website
Top 20 Facts about Manchester You Never Knew
Aqueous Digital’s Ultimate Guide to the cost of SEO in the UK
Aqueous Digital’s Guide to the Top 501 SEO and Digital Marketing Terms
How video content can elevate your business
An appropriate investment of a marketing budget can make all the difference to the success or failure of a business. Too much expenditure on one
Keen to capitalise on all the potential benefits of Artificial Intelligence (AI)? Using AI for lead generation is just another way this fast-evolving new technology
Have you ever felt manipulated or misled by a marketing agency you were working with? Regardless of whether they promised instant results or weren’t clear
Considering putting a stop to your marketing efforts altogether? Before you make this potentially costly decision for your business, it’s important to understand exactly what
Unsure where your leads are coming from? Whether you’ve been asked to put together an in-depth marketing report or are concerned that the lead generation
Feeling confused by content ownership laws in the UK? Regardless of whether you’d like to learn more about the relevant regulations around content ownership or
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Please review our full Aqueous Digital Cookie Policy for more details.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.