Open and shut case for legal firm’s Google optimisation...Continue Reading
There is no doubt that meta descriptions are a neat way to summarise a website’s content as well as being good for exposure.
However, even if someone has put considerable time and effort into constructing one, they may struggle with the problem of their meta description not showing in Google.
As this is a common problem, read on to find out how to solve it.
First, one of the main reasons why meta descriptions are useful for companies is because they appear in the search results and on social media, helping to drive organic traffic.
Indeed, when a meta description is shown on Google, there is a higher chance of engaging your key demographic.
An optimised meta description is one that uses target researched keyword phrases. However, Google does not use the meta description as a search ranking signal and hasn’t for over a decade.
Although Google does not use meta tags for ranking, it is still important when offering a description of the page. For example, it improves your click-through rates from search results as well as helping you stand out from competitors.
Even today, the meta description you assign to a page might not appear in search results. There are many situations where the search engines won’t display your title tag or meta description.
For instance, the title or meta description you specified may not be relevant to the search query. Alternatively, the title or meta description you specified is too short (or too long).
If Google approves a new meta description, it should appear in your search listing once Google re-indexes the page.
Although Google usually operates quickly and efficiently, there are instances where it can take days (or even weeks) to re-index a page and display the updated version in the search results.
A rough estimate of when your meta title and description will appear on Google is seven to 15 days, but it largely depends on what external factors are at play.
There are also instances where you may find yourself searching ‘google showing wrong meta description’.
If you only recently updated the meta description of your page, Google mightn’t have had the chance to update its cache.
In order to check when Google last crawled your page, you can type “cache:yourwebsiteurl” to discover the version that Google most recently analysed. Look at the ‘appeared’ date on the resulting page for details of when this last occurred.
In rarer cases, Google may decide to display an old meta description, or may only show a snippet of the page content.
Google may also be overwhelmed if there exists multiple descriptions in the page source code.
To determine if this is the problem you are experiencing, right click anywhere on the page to generate a small menu and select ‘View Page Source’.
If Google keeps showing the wrong description, it may be time to revise your meta description by trying out different types of wording or seeing if you can include more (or less) detail.
Google normally rewrites a meta description when one fails to accurately summarise the web page.
Moreover, it will also rewrite one if there is a lack of content and it falls short of matching the search query with the web page.
Google can also edit the meta description to ensure it provides a relevant answer to the user’s specific search query or even include a keyword from that query.
If you are sure that you have no duplicate descriptions, and you know that Google is up to date with your new meta description, it could be a case where Google has swapped your own custom meta data with its own proposal which it believes is more appropriate.
Eager to solve issues that your business has with meta descriptions?
At Aqueous Digital, we are on a mission to help our clients, whether that be through reputation management, content strategy or SEO.
If you need an agency that can be your guiding hand to great SEO in Sheffield, Liverpool, Manchester, and all across the UK, contact Aqueous Digital. To get in touch with our north west team you can either give us a call on 0800 285 1424, or alternatively email us at firstname.lastname@example.org.