A guide to structured data and why it matters for AI search
A standardised way of providing information about a web page, structured data is quickly becoming one of the most important elements of effective SEO (Search
October 14, 2025
A standardised way of providing information about a web page, structured data is quickly becoming one of the most important elements of effective SEO (Search
A significantly increasing trend since Google introduced their featured snippets and more recently their AI (Artificial Intelligence) Overviews, zero click searches are changing the way
Whether it’s Google’s AI (artificial intelligence) Overviews or AI-powered SEO (search engine optimisation) tools, this emerging and fast-developing technology has fundamentally altered the SEO landscape.
Struggling to keep up with the latest SEO trends? As a result of Google’s regular algorithm updates, this avenue of digital marketing is always evolving,
Eager to make your content more user-friendly? Often, large sections of content can feel overwhelming for online users, causing them to navigate away from your
While creating video content can be as easy as using your smartphone to show off your products, team, or services, effective video creation can be
Meta descriptions play an important role in Google search results. Despite the fact they don’t directly impact a website’s ranking, they still influence click-through rates
Unsure whether you should remove duplicate h1 tags from your content or leave them when it comes to improving your SEO (Search Engine Optimisation) efforts?
A review schema can be useful for enhancing your website’s visibility on search engine results pages, helping search engines to understand your content better and