How difficult is technical SEO?
While anyone with a Google Analytics account can use this basic process to help improve their knowledge of technical SEO, the complexity and sheer magnitude of technical elements on a website can make tackling on-page SEO seem overwhelming.
As a result, many websites will either hire an in-house SEO team or seek expert help from an experienced SEO agency. If you’d rather turn to the professionals, please don’t hesitate to contact the team of SEO specialists here at Aqueous Digital.
We’ll arrange your free, no-obligation consultation during which we’ll discuss which technical SEO strategy would be best to boost your business. Alternatively, if you’d like to learn more about technical SEO and how you can improve your website’s on-page SEO, simply take a look below.
How to improve technical SEO
At its most basic, technical SEO helps search engines find, crawl, and index the pages on your website. While this is a good start, technical SEO needs to go further if you want to show up alongside (or even in front of) your competitors.
In fact, there’s countless things you can do to improve the technical optimisation of your website, and too many to share in a single article. There are, however, a few key points that you should try and prioritise:
Website speed
The faster your website loads, the more likely it is to be higher placed in search results. Think about optimising your website images by enabling compressing and browser caching.
You can check the current speed of your site with tools such as Pingdom and Google PageSpeed. Alternatively, Google recommends using a browser extension such as Lighthouse to check the technical aspects of your website.
It must be optimised for mobiles – more users are browsing the internet on their phones and other mobile devices than via a computer. Google and other search engines therefore often prioritise websites that are easily accessible for mobile devices.
Make it secure
While you may believe that only websites that sell a service or product online require an SSL certificate, every website should actually include one. This certificate provides extra security for visitors by confirming identities, strengthening trustworthiness, and protecting data in line with the latest GDPR guidelines.
If you buy an SSL Certificate, you’ll not only make your site more SEO friendly, but you’ll also make it more secure, effectively waving a green flag in front of your customers!
Submit a site map
Always submit your site map to search engines. These are lists of the pages on your website and they’re critical because they allow search engines to find and index the pages of your website that are important to both your business and your audience.
Site maps are easy to create and many website building platforms provide a plug-in that creates one for you if you’re not sure where to start.
Streamline site layout and structure
If you want to improve your technical SEO further, there are a few other points you can consider. A lot of these involve the structure and layout of your site. For instance, you should try to create a flat, organised structure.
In practice, this means that your site’s pages should only be a few links away from each other. Don’t make information difficult to locate. Page URLs should follow a consistent structure that makes it easy for the users to understand where they are on your site. This also helps Google crawl your site for information.
Although Google’s search results are provided at a page level, they like to have a sense of where the page fits into the bigger picture of the site.
Breadcrumb Navigation is a secondary type of site navigation that can make it easier for users to know where they are on your site, and, in turn, make your site more appealing to search engines.
What is a technical SEO strategy?
In order to ensure your website can be quickly and easily crawled, indexed, and rendered by Google, you’ll need a technical SEO strategy. This strategy should highlight the various areas of weak or inefficient technical SEO that must be improved if you want to reap the rewards of ranking higher in the SERPs.
Instead of tackling these weak areas of technical SEO in no particular order, the technical SEO strategy should help you to identify the most important elements (those that will make the biggest difference to your website). You can then prioritise accordingly and methodically work your way through your technical SEO checklist.
Naturally, your technical SEO strategy will vary depending on which areas require work. However, common tasks on a technical SEO checklist include improving site speed, streamlining the user experience (UX), ensuring the site is as safe and secure as possible, and eliminating duplicate or HTTP 404 error pages.
Optimise your technical SEO with Aqueous Digital
If you haven’t got the budget to enlist your own technical SEO specialists or would prefer a more professional approach to SEO, contact Aqueous Digital today.
We have years of invaluable experience helping our customers to achieve a wide range of business goals (including increasing turnover and boosting organic traffic) using technical, on-page, and off-page SEO. Crucially, we only use ethical and long-term SEO techniques to deliver these impressive results.
Unlike other SEO agencies out there, we don’t overpromise and can’t guarantee you’ll end up in Google’s top spot for your preferred keywords within a week. Instead, we gradually and sustainably grow the visibility of your business and help your website organically stand out from your competitors.
If you’d like to find out more about our technical SEO services and costs, please feel free to get in touch with out expert team by calling us on 0800 285 1424.
Alternatively, you can also submit your enquiry via email using the address agency@aqueous-digital.co.uk or head online to fill out our convenient online contact form.
Once we’ve received your enquiry, you can rest assured an experienced member of our team will be in touch soon to find out more about your technical SEO requirements. We’ll then conduct a free website health check and even arrange a no-obligation consultation.
Regardless of how you choose to get in touch, why not take your first step closer to technical SEO and a more successful business? Serving clients in the Sheffield area, we welcome all enquiries from Sheffield-based businesses as well as companies located further afield.
Further reading on SEO
Why pillar pages are the foundations of a successful content strategy
How to conduct a thorough digital marketing audit of your website
Why digital marketing is important to business owners
Digital marketing trends to get ahead of the curve
Short-form vs. long-form content: Which is better for your website?
Digital marketing channels: Which one should you choose?
Content Optimisation: How to improve existing content on your website
How AI is becoming more prominent in digital marketing
How to create a results-driven digital marketing campaign
SEO for YouTube: How to optimise YouTube videos for search
How to boost your website’s domain authority
What is Evergreen Content and why does it matter for SEO?
Why we build backlinks to your website
How to develop a content strategy for SEO
Content is King. What is content marketing?
Creating great content: How to write for SEO
How digital marketing has changed over the years
How video content can elevate your website
Top 20 Facts about Manchester You Never Knew
SEO for Manchester Companies
Aqueous Digital’s Ultimate Guide to the cost of SEO in the UK
Aqueous Digital’s Guide to the Top 501 SEO and Digital Marketing Terms
How video content can elevate your business
How long does SEO take to work?
Beginners Guide To SEO
What is Technical SEO?